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Social Media What is it? Is it a fad? Is it for me? How can I get started?
What is social media <ul><li>Internet based marketing tools used for sharing and discussing information among people </li>...
<ul><li>SOCIAL   </li></ul><ul><li>MEDIA </li></ul><ul><li>REVOLUTION </li></ul>
Social Media = Networking <ul><li>Think of social media as a typical networking happy hour event…. </li></ul><ul><li>Every...
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Martha Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Marta Kagan
Source:  Vincenzo Cosenza
Blogging – what is it? <ul><li>A blog is basically a journal that is available on the web. The activity of updating a blog...
Why Blog? <ul><li>Become the expert </li></ul><ul><li>Customer relationships – more personal and interactive </li></ul><ul...
Do’s & Don’ts of Blogging <ul><li>Do </li></ul><ul><li>Follow other blogs </li></ul><ul><li>Post comments on other blogs <...
Blogging <ul><li>Use a platform such as  Wordpress ,  Blogger , or  Typepad </li></ul><ul><li>Post regularly </li></ul><ul...
Setting up a Blog <ul><li>Great video  on setting up a WordPress blog – 51 mins </li></ul><ul><li>Step by Step guide  to w...
Facebook  <ul><li>Facebook Pages  represent an inexpensive way to: </li></ul><ul><ul><ul><li>Create brand awareness </li><...
 
Facebook stats <ul><li>More than 300 million active users, 50% of which log on in any given day </li></ul><ul><li>Fastest ...
Facebook Pages <ul><li>How do you drive traffic to your page? </li></ul><ul><li>Provide users with interactive options tha...
Facebook Tips <ul><li>Tips to remember  when developing your page </li></ul><ul><ul><ul><li>Think carefully about your pag...
Twitter  <ul><li>Why use it? </li></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Reputation man...
Study of 2000 tweets Source:  pearanalytics Twitter Study – August 2009
Twitter stats <ul><li>26 th  ranked website by Australian internet users – captures more traffic than news.com.au, realest...
Twitter <ul><li>What do I say? (depends on strategy) </li></ul><ul><ul><ul><li>@replies </li></ul></ul></ul><ul><ul><ul><l...
Twitter Tools <ul><li>Tweetdeck </li></ul>
Twitter Tools <ul><li>Hootsuite </li></ul>
Twitter Tips <ul><li>Set up your profile (under settings in the menu at the top) </li></ul><ul><li>Follow people with simi...
Step 1: Monitor <ul><li>Set up an RSS feed </li></ul><ul><ul><ul><li>Real Simple Syndication </li></ul></ul></ul><ul><ul><...
Step 1: Monitor Cont… <ul><li>Sites to monitor when beginning to formulate a strategy </li></ul><ul><ul><ul><li>Twitter </...
Step 2: Participate <ul><li>Determine Strategy </li></ul><ul><ul><ul><li>Video, Photo & File Sharing </li></ul></ul></ul><...
Step 3: Publish <ul><li>Share content through social media </li></ul><ul><ul><ul><li>Start your blog </li></ul></ul></ul><...
Where to now? <ul><li>Evaluate your business – do I have the time? can I outsource? what will I gain? Remember it’s not fr...
And don’t forget to respond and engage
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Social Media Presentation

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General presentation on social media demonstrating some of stats in terms of take-up, simple \'how to\' pointers and key resources. All sources have been referenced on each slide where relevant.

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Social Media Presentation

  1. 1. Social Media What is it? Is it a fad? Is it for me? How can I get started?
  2. 2. What is social media <ul><li>Internet based marketing tools used for sharing and discussing information among people </li></ul><ul><li>Activities that integrate technology, social interaction and the construction of words, pictures, videos and audio </li></ul><ul><li>Information depends on the varied perspectives and ‘building’ of shared meaning among communities </li></ul><ul><li>Social media in plain English </li></ul>
  3. 3. <ul><li>SOCIAL </li></ul><ul><li>MEDIA </li></ul><ul><li>REVOLUTION </li></ul>
  4. 4. Social Media = Networking <ul><li>Think of social media as a typical networking happy hour event…. </li></ul><ul><li>Everyone is looking at network and meet others </li></ul><ul><li>Everyone has something to sell but you can’t be pushy </li></ul><ul><li>Listen to what others have to say </li></ul><ul><li>Ask them about themselves and their business </li></ul><ul><li>Inform them about what you do and what you offer </li></ul><ul><li>Tell others about them </li></ul>
  5. 5. Source: Marta Kagan
  6. 6. Source: Marta Kagan
  7. 7. Source: Marta Kagan
  8. 8. Source: Marta Kagan
  9. 9. Source: Marta Kagan
  10. 10. Source: Marta Kagan
  11. 11. Source: Marta Kagan
  12. 12. Source: Marta Kagan
  13. 13. Source: Marta Kagan
  14. 14. Source: Marta Kagan
  15. 15. Source: Martha Kagan
  16. 16. Source: Marta Kagan
  17. 17. Source: Marta Kagan
  18. 18. Source: Marta Kagan
  19. 19. Source: Marta Kagan
  20. 20. Source: Marta Kagan
  21. 21. Source: Marta Kagan
  22. 22. Source: Marta Kagan
  23. 23. Source: Marta Kagan
  24. 24. Source: Marta Kagan
  25. 25. Source: Marta Kagan
  26. 26. Source: Marta Kagan
  27. 27. Source: Marta Kagan
  28. 28. Source: Marta Kagan
  29. 29. Source: Marta Kagan
  30. 30. Source: Marta Kagan
  31. 31. Source: Marta Kagan
  32. 32. Source: Marta Kagan
  33. 33. Source: Marta Kagan
  34. 34. Source: Marta Kagan
  35. 35. Source: Vincenzo Cosenza
  36. 36. Blogging – what is it? <ul><li>A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently </li></ul>
  37. 37. Why Blog? <ul><li>Become the expert </li></ul><ul><li>Customer relationships – more personal and interactive </li></ul><ul><li>Media relations – send the right messages </li></ul><ul><li>Recruitment – establish yourself as a thought leader – attractive to employees </li></ul><ul><li>Test ideas or products – let the market tell you if it will work </li></ul><ul><li>Rank high in search engines </li></ul>
  38. 38. Do’s & Don’ts of Blogging <ul><li>Do </li></ul><ul><li>Follow other blogs </li></ul><ul><li>Post comments on other blogs </li></ul><ul><li>Include an RSS feed </li></ul><ul><li>Include photos & video </li></ul><ul><li>Update once a week minimum – ideally 2-3 times/week </li></ul><ul><li>Promote other blogs </li></ul><ul><li>Don’t </li></ul><ul><li>Write long posts </li></ul><ul><li>Block comments </li></ul><ul><li>Push your blog/company on other blogs </li></ul><ul><li>Plagiarize </li></ul><ul><li>Ignore comments on your blog </li></ul>Source: Red Shoes PR
  39. 39. Blogging <ul><li>Use a platform such as Wordpress , Blogger , or Typepad </li></ul><ul><li>Post regularly </li></ul><ul><li>Submit your blog to blog search engines like Technocrati , Bloggapedia , Blogging Fusion </li></ul><ul><li>Search engines love Blogs! </li></ul><ul><li>Set up automatic posting to your Facebook & Twitter sites using Twitterfeed </li></ul>
  40. 40. Setting up a Blog <ul><li>Great video on setting up a WordPress blog – 51 mins </li></ul><ul><li>Step by Step guide to writing your first blog post – 5 mins </li></ul><ul><li>SEO for your WordPress Blog –part 1 of 6 </li></ul><ul><li>How to download and activate a new WordPress theme </li></ul>
  41. 41. Facebook <ul><li>Facebook Pages represent an inexpensive way to: </li></ul><ul><ul><ul><li>Create brand awareness </li></ul></ul></ul><ul><ul><ul><li>Generate leads </li></ul></ul></ul><ul><ul><ul><li>Introduce a product/campaign </li></ul></ul></ul><ul><ul><ul><li>Improve reputation </li></ul></ul></ul><ul><ul><ul><li>Promote an event </li></ul></ul></ul><ul><ul><ul><li>Keep an ongoing dialogue with customers </li></ul></ul></ul>Source: Social Intent
  42. 43. Facebook stats <ul><li>More than 300 million active users, 50% of which log on in any given day </li></ul><ul><li>Fastest growing demographic is 35 years + </li></ul><ul><li>More than 6 billion mins are spent on FB each day (worldwide) </li></ul><ul><li>More than 2 billion photos uploaded each month </li></ul><ul><li>More than 3 million events created each month </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul><ul><li>Source: Facebook </li></ul>
  43. 44. Facebook Pages <ul><li>How do you drive traffic to your page? </li></ul><ul><li>Provide users with interactive options that generate News Feed stories </li></ul><ul><ul><ul><li>Contests, polls, discussions </li></ul></ul></ul><ul><ul><ul><li>Allow visitors to upload pictures and video </li></ul></ul></ul><ul><ul><ul><li>Create events that users rsvp to within your page </li></ul></ul></ul><ul><li>Post messages in related groups about the existence of your page </li></ul><ul><li>Email the page URL to your friends, colleagues, employees, customers </li></ul><ul><li>Buy Facebook ads </li></ul><ul><li>Provide links from your website and eNewsletter </li></ul><ul><li>Tips for getting your page found in Facebook Search </li></ul>Source: Social Intent
  44. 45. Facebook Tips <ul><li>Tips to remember when developing your page </li></ul><ul><ul><ul><li>Think carefully about your page’s name and category as you can’t change it </li></ul></ul></ul><ul><ul><ul><li>Don’t let new visitors land on ‘the wall’ – create a page that really sells you/your business/your product (change this under ‘wall settings’) </li></ul></ul></ul><ul><ul><ul><li>Don’t just use your logo for the profile image – create something inspiring </li></ul></ul></ul><ul><ul><ul><li>Post fresh content regularly </li></ul></ul></ul><ul><ul><ul><li>Respond to EVERY comment made </li></ul></ul></ul><ul><ul><ul><li>Add as much company detail as you can into the ‘info’ section </li></ul></ul></ul><ul><ul><ul><li>Use the events application to promote upcoming events/launches </li></ul></ul></ul><ul><ul><ul><li>Upload photos and encourage fans to upload theirs as well </li></ul></ul></ul><ul><ul><ul><li>View some of your fan’s profiles and comment on their posts </li></ul></ul></ul><ul><ul><ul><li>Check out the Noosa page </li></ul></ul></ul>
  45. 46. Twitter <ul><li>Why use it? </li></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Reputation management </li></ul></ul></ul><ul><ul><ul><li>Event promotion/extension </li></ul></ul></ul><ul><ul><ul><li>Product/service promo </li></ul></ul></ul><ul><ul><ul><li>Networking </li></ul></ul></ul><ul><ul><ul><li>Partner promotions </li></ul></ul></ul><ul><ul><ul><li>Internal communications </li></ul></ul></ul>
  46. 47. Study of 2000 tweets Source: pearanalytics Twitter Study – August 2009
  47. 48. Twitter stats <ul><li>26 th ranked website by Australian internet users – captures more traffic than news.com.au, realestate.com.au, The Age, AFL.com.au </li></ul><ul><li>479% increase in the number of websites sending traffic to Twitter in past 6 months </li></ul><ul><li>460% increase in the number of Australian visitors to Twitter </li></ul><ul><li>17,000 Australian websites linked from Twitter in six months. 15% (approx) of traffic from Twitter is just to Twitpic and Facebook </li></ul><ul><li>80% of tweets done on mobile phones </li></ul><ul><li>55% are female </li></ul><ul><li>43% are between 18 and 34 </li></ul><ul><li>1% of the addicts contribute 35% of the visits </li></ul><ul><li>72% are passers‐by, while only 27% are regular users </li></ul>
  48. 49. Twitter <ul><li>What do I say? (depends on strategy) </li></ul><ul><ul><ul><li>@replies </li></ul></ul></ul><ul><ul><ul><li>Engage in conversations </li></ul></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><ul><li>RT – retweet </li></ul></ul></ul><ul><ul><ul><li>Bookmarks </li></ul></ul></ul><ul><ul><ul><li>Blog posts </li></ul></ul></ul><ul><ul><ul><li>Partner promotions </li></ul></ul></ul><ul><ul><ul><li>Twitter search </li></ul></ul></ul><ul><ul><ul><li>Share the love – don’t be so focussed on your own business </li></ul></ul></ul><ul><ul><ul><li>Give to get, don’t be rude or boring </li></ul></ul></ul><ul><ul><ul><li>THINK BEFORE YOU TWEET ! </li></ul></ul></ul>
  49. 50. Twitter Tools <ul><li>Tweetdeck </li></ul>
  50. 51. Twitter Tools <ul><li>Hootsuite </li></ul>
  51. 52. Twitter Tips <ul><li>Set up your profile (under settings in the menu at the top) </li></ul><ul><li>Follow people with similar interests – search on Twellow </li></ul><ul><li>Get into the conversation </li></ul><ul><li>Don’t spam </li></ul><ul><li>Update daily but not more than every 15 mins </li></ul><ul><li>Find the latest buzz and contribute </li></ul><ul><li>Help other people out – retweet their messages </li></ul><ul><li>Create relationships – don’t be afraid to interact with your followers </li></ul><ul><li>Integrate twitter with your blog and Facebook </li></ul><ul><li>Create relationships outside of Twitter – ask for their email, call them through Skype or arrange to meet </li></ul><ul><li>Stay away from scam and tweets that promise you thousands of followers </li></ul>
  52. 53. Step 1: Monitor <ul><li>Set up an RSS feed </li></ul><ul><ul><ul><li>Real Simple Syndication </li></ul></ul></ul><ul><ul><ul><li>Google Reader – log in and start subscribing </li></ul></ul></ul>Source: Red Shoes PR
  53. 54. Step 1: Monitor Cont… <ul><li>Sites to monitor when beginning to formulate a strategy </li></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>FriendFeed </li></ul></ul></ul><ul><ul><ul><li>Del.icio.us </li></ul></ul></ul><ul><ul><ul><li>Digg </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Blogs (Technocrati) </li></ul></ul></ul><ul><ul><ul><li>Many more…. </li></ul></ul></ul>Source: Red Shoes PR
  54. 55. Step 2: Participate <ul><li>Determine Strategy </li></ul><ul><ul><ul><li>Video, Photo & File Sharing </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Micro blogs (eg. Twitter) </li></ul></ul></ul><ul><ul><ul><li>Social networking </li></ul></ul></ul><ul><ul><ul><li>Social bookmarking </li></ul></ul></ul><ul><li>Begin setting up accounts on selected social media sites </li></ul><ul><ul><ul><li>Check availability of your username: www.usernamecheck.com </li></ul></ul></ul>Source: Red Shoes PR
  55. 56. Step 3: Publish <ul><li>Share content through social media </li></ul><ul><ul><ul><li>Start your blog </li></ul></ul></ul><ul><ul><ul><li>Set up a Twitter account </li></ul></ul></ul><ul><ul><ul><li>Create a Facebook business page </li></ul></ul></ul><ul><ul><ul><li>Set up a Flickr and/or YouTube account </li></ul></ul></ul><ul><ul><ul><li>Tag important sites on digg and del.icio.us </li></ul></ul></ul><ul><ul><ul><li>Post regular, relevant content </li></ul></ul></ul>Source: Red Shoes PR
  56. 57. Where to now? <ul><li>Evaluate your business – do I have the time? can I outsource? what will I gain? Remember it’s not free – time is money! </li></ul><ul><li>Develop a social media strategy – if you don’t have a marketing strategy…do that first! </li></ul><ul><li>Set up a profile on Linkedin to improve your corporate reputation and build business relationships – don’t be afraid to ask for help </li></ul><ul><li>Subscribe to Mashable and make sure you read their ‘ how to ’ guides </li></ul>
  57. 58. And don’t forget to respond and engage

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