Exploring Social Media Scenarios for the Television

Exploring Social Media Scenarios for the Television Noor Ali-Hasan User Experience Researcher Microsoft TV International Conference on Weblogs and Social Media Seattle, WA April 2, 2008

Introduction April 2, 2008 Slide

Related Work ,[object Object],[object Object],[object Object],April 2, 2008 Slide

Research Methods April 2, 2008 Slide Diary Study Participatory Design Session In-Home Field Study

Profile of Study Participants April 2, 2008 Slide 11 participants ranged in age from 27 to 57 registrar actress homemaker cooking instructor recruiter race car driver sys admin salesperson hr generalist event planner web designer analog cable digital cable DVR satellite Blogger Friendster forums LinkedIn MySpace Newsvine Orkut Xanga Xbox Live Yahoo! Answers Yelp YouTube Yahoo! 360

TV as a Social Medium ,[object Object],[object Object],[object Object],April 2, 2008 Slide

Social Software Usage & Behaviors ,[object Object],[object Object],[object Object],[object Object],April 2, 2008 Slide

Social Software Usage & Behaviors April 2, 2008 Slide

Online Video Usage & Behaviors ,[object Object],[object Object],April 2, 2008 Slide

Watching YouTube ,[object Object],[object Object],April 2, 2008 Slide

Watching YouTube April 2, 2008 Slide There are people as insane as you out there [on YouTube]. [YouTube is] people sharing little pieces of their lives.

UGC vs. Professional Content ,[object Object],April 2, 2008 Slide

Reactions to Social TV Features April 2, 2008 Slide

Send & Receive Recommendations ,[object Object],April 2, 2008 Slide This is giving you one more level to find something intriguing. That's pretty cool. I love that. I like the idea of sharing of what I've watched.

Now Watching ,[object Object],April 2, 2008 Slide Oh my God! No, that makes me really nervous. Big brother. That would cause me to not get it. It is easy enough to shout out to people and tell them what you're doing but for them to peer into your living room? Terrible idea. I have no intention of letting them know what I'm watching. What if I'm watching porn?

Conclusions ,[object Object],[object Object],[object Object],April 2, 2008 Slide

Thank you! Noor Ali-Hasan [email_address] http://www.noor.bz http://www.justaddsocial.com Check out the UXTV 2008 Conference http://www.uxtv2008.org April 2, 2008 Slide

Exploring Social Media Scenarios for the Television

Exploring Social Media Scenarios for the Television

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