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Exploring Social Media Scenarios for the Television Noor Ali-Hasan User Experience Researcher Microsoft TV International C...
Introduction April 2, 2008 Slide
Related Work <ul><li>Regan and Todd investigated integrating IM with TV </li></ul><ul><li>Oehlberg et al tested a social T...
Research Methods April 2, 2008 Slide  Diary Study Participatory Design Session In-Home Field Study
Profile of Study Participants April 2, 2008 Slide  11 participants ranged in age from 27 to 57 registrar  actress  homemak...
TV as a Social Medium <ul><li>TV watching rarely occurred alone </li></ul><ul><li>TV parties occurred on a less frequent b...
Social Software Usage & Behaviors <ul><li>A variety of services including Xbox Live, MySpace, Xanga, YouTube, Yelp </li></...
Social Software Usage & Behaviors April 2, 2008 Slide
Online Video Usage & Behaviors <ul><li>Overall, participants spent more time watching online videos than participating in ...
Watching YouTube <ul><li>Expansive video collection </li></ul><ul><li>Browsed for niche content (long-tail) and network pr...
Watching YouTube April 2, 2008 Slide  There are people as insane as you out there [on YouTube]. [YouTube is] people sharin...
UGC vs. Professional Content <ul><li>YouTube is more entertaining.  I don't feel like I'm being sold on something as much…...
Reactions to Social TV Features April 2, 2008 Slide
Send & Receive Recommendations <ul><li>If you could send the entire episode, that would be fabulous. </li></ul>April 2, 20...
Now Watching <ul><li>Not that I watch porn but what if you're watching porn on Cinemax in the middle of the night? </li></...
Conclusions <ul><li>The convergence of TV and social media is an exciting prospect for researchers and one that is also of...
Thank you! Noor Ali-Hasan [email_address] http://www.noor.bz http://www.justaddsocial.com Check out the UXTV 2008 Conferen...
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Exploring Social Media Scenarios for the Television

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Exploring Social Media Scenarios for the Television

  1. 1. Exploring Social Media Scenarios for the Television Noor Ali-Hasan User Experience Researcher Microsoft TV International Conference on Weblogs and Social Media Seattle, WA April 2, 2008
  2. 2. Introduction April 2, 2008 Slide
  3. 3. Related Work <ul><li>Regan and Todd investigated integrating IM with TV </li></ul><ul><li>Oehlberg et al tested a social TV concept </li></ul><ul><li>Harboe et al conducted an in-home trial using a similar social TV prototype </li></ul>April 2, 2008 Slide
  4. 4. Research Methods April 2, 2008 Slide Diary Study Participatory Design Session In-Home Field Study
  5. 5. Profile of Study Participants April 2, 2008 Slide 11 participants ranged in age from 27 to 57 registrar actress homemaker cooking instructor recruiter race car driver sys admin salesperson hr generalist event planner web designer analog cable digital cable DVR satellite Blogger Friendster forums LinkedIn MySpace Newsvine Orkut Xanga Xbox Live Yahoo! Answers Yelp YouTube Yahoo! 360
  6. 6. TV as a Social Medium <ul><li>TV watching rarely occurred alone </li></ul><ul><li>TV parties occurred on a less frequent basis, usually during major TV events </li></ul><ul><li>Most participants found out about new programs through other people </li></ul>April 2, 2008 Slide
  7. 7. Social Software Usage & Behaviors <ul><li>A variety of services including Xbox Live, MySpace, Xanga, YouTube, Yelp </li></ul><ul><li>YouTube and MySpace most frequently used services </li></ul><ul><li>Used to keep in touch with friends & family </li></ul><ul><li>But participants still made connections with people they did not know in real life </li></ul>April 2, 2008 Slide
  8. 8. Social Software Usage & Behaviors April 2, 2008 Slide
  9. 9. Online Video Usage & Behaviors <ul><li>Overall, participants spent more time watching online videos than participating in other forms of social media </li></ul><ul><li>Watched videos through YouTube, news sites, network sites, and movie sites </li></ul>April 2, 2008 Slide
  10. 10. Watching YouTube <ul><li>Expansive video collection </li></ul><ul><li>Browsed for niche content (long-tail) and network programming (clips from TV programs) </li></ul>April 2, 2008 Slide
  11. 11. Watching YouTube April 2, 2008 Slide There are people as insane as you out there [on YouTube]. [YouTube is] people sharing little pieces of their lives.
  12. 12. UGC vs. Professional Content <ul><li>YouTube is more entertaining. I don't feel like I'm being sold on something as much… YouTube is homegrown entertainment and ABC is slick and professional. YouTube is heartwarming. </li></ul>April 2, 2008 Slide
  13. 13. Reactions to Social TV Features April 2, 2008 Slide
  14. 14. Send & Receive Recommendations <ul><li>If you could send the entire episode, that would be fabulous. </li></ul>April 2, 2008 Slide This is giving you one more level to find something intriguing. That's pretty cool. I love that. I like the idea of sharing of what I've watched.
  15. 15. Now Watching <ul><li>Not that I watch porn but what if you're watching porn on Cinemax in the middle of the night? </li></ul>April 2, 2008 Slide Oh my God! No, that makes me really nervous. Big brother. That would cause me to not get it. It is easy enough to shout out to people and tell them what you're doing but for them to peer into your living room? Terrible idea. I have no intention of letting them know what I'm watching. What if I'm watching porn?
  16. 16. Conclusions <ul><li>The convergence of TV and social media is an exciting prospect for researchers and one that is also of interest to users </li></ul><ul><li>Not all social concepts that have been successful online or in the mobile space will work with TV </li></ul><ul><li>Despite its social nature, there is a private aspect to TV that people want to preserve </li></ul>April 2, 2008 Slide
  17. 17. Thank you! Noor Ali-Hasan [email_address] http://www.noor.bz http://www.justaddsocial.com Check out the UXTV 2008 Conference http://www.uxtv2008.org April 2, 2008 Slide

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