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Publishing Kigali Wire


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Presentation about how to distribute news and information across multiple social media services using freely available tools. This is how I currently work producing

Publishing Kigali Wire

  1. 1. online distribution & collaboration graham holliday || Tuesday, 17 November 2009
  2. 2. The old way... Tuesday, 17 November 2009 The “old way” of publishing and distributing news is old fashioned, cumbersome, expensive, a bit broken and, in the print world at least, it’s always late.
  3. 3. Journalism - Los Angeles Tuesday, 17 November 2009 Doing journalism is expensive
  4. 4. Editing & Production - Washington D.C. Tuesday, 17 November 2009
  5. 5. Printing - Delhi Tuesday, 17 November 2009
  6. 6. Distribution - New York City Tuesday, 17 November 2009
  7. 7. Sales - Kigali Tuesday, 17 November 2009
  8. 8. Tuesday, 17 November 2009
  9. 9. Tuesday, 17 November 2009 Today we’re going to focus on distribution and how this works online
  10. 10. $644 million per year Business Insider Jan 2009 Tuesday, 17 November 2009 because the old way is unsustainable. It reportedly costs the New York Times $644 million per year to distribute the print edition -
  11. 11. The new way... Tuesday, 17 November 2009 Mainstream media have been working on the new way for quite some time. For at least 28 years...
  12. 12. Tuesday, 17 November 2009 And they still can’t make it pay. See video from 1981-
  13. 13. Tuesday, 17 November 2009 All the tools I use to distribute news about Rwanda are all online and (currently) free.
  14. 14. keywords || tags || links || #hashtags Tuesday, 17 November 2009 The main drivers across all the tools I use are; keywords, tags, links and hashtags on Twitter and similar tools.
  15. 15. Alan Rusbridger, Guardian Editor Tuesday, 17 November 2009 In this short video, Alan Rusbridger, Guardian editor, explains why Twitter is useful for journalists; for collaboration and distribution of news
  16. 16. Step 1 - Check your presence Tuesday, 17 November 2009
  17. 17. Tuesday, 17 November 2009 make sure you can occupy the internet with your unique name - you don’t want a name that’s already been nabbed.
  18. 18. Step 2 transparent Step 2 - Be transparent Tuesday, 17 November 2009
  19. 19. Blog the back story Tuesday, 17 November 2009 It is a little time consuming, but if you tell people how you are working and why, you might learn of better ways to do things - and on the internet it is good to be straight up.
  20. 20. Publish your roughbook Tuesday, 17 November 2009 Even old notes and scrawls can have value
  21. 21. The Rwanda context Tuesday, 17 November 2009 A little on my situation in Rwanda and how the processes I’m going to describe are purely experimental and quite possibly not best suited to a developing country in East Africa... But I’m looking at this working 3 years down the line, not how things stand today.
  22. 22. Press freedom: 157th out of 175 countries Tuesday, 17 November 2009 As listed in the Reporters without borders 2009 Press freedom index
  23. 23. Foreign press accreditation: $1,000 per year Tuesday, 17 November 2009 I don’t have press accreditation - not at this price - the fee is reportedly coming down very soon to a far more manageable $100 per year. As such, kigaliwire is pretty much a photoblog come news aggregator at the moment - original reporting will have to wait a little.
  24. 24. Broadband: 4 hours to download a 45mb file Tuesday, 17 November 2009 We keep hearing about the arrival of super-fast broadband in Rwanda - but it’s not here yet - this is the cable that connects me to the world. It’s just outside my front door in Kigali. It costs $133 per month to have medium speed internet from Rwandatel at home. Speed varies greatly throughout the day; from pretty quick, to a complete stop.
  25. 25. 10 tools for online distribution & collaboration Tuesday, 17 November 2009
  26. 26. 1. Tuesday, 17 November 2009 Publish2 is a social bookmarking site specifically for journalists with a number of useful collaborative tools and a tip box feature
  27. 27. Tuesday, 17 November 2009 find a news story
  28. 28. Tuesday, 17 November 2009 Click the bookmarklet and editorialise the info bearing in mind where the link is heading - publish2, delicious, twitter, your new website - you have to keep in mind the end destination.
  29. 29. Tuesday, 17 November 2009 When you save the bookmark, it will appear on the Publish2 website - I have a small network here mostly consisting of foreign correspondents, foreign desk editors and those interested in African news.
  30. 30. Tuesday, 17 November 2009 The link also appears on Twitter which is by far the most highly engaged community I have discovered online interested in discussing and sharing information about Rwanda.
  31. 31. Tuesday, 17 November 2009 The link also appears on the excellent social bookmarking site - delicious.
  32. 32. Tuesday, 17 November 2009 The RSS feed from my account on delicious then feeds into the website in the breaking news column.
  33. 33. publish2 || twitter || delicious || kigaliwire 1 - 350+ people Tuesday, 17 November 2009 With publish2 I can quickly distribute information across these four sites each of which currently have networks of between 1 and 350+ people
  34. 34. 2. Tuesday, 17 November 2009 Pixelpipe helps you wire up 100 or more online services. I use it to distribute photos, tweets, links, blog posts and audio. Sign up and add all the social media services you use - I spent 3 months or more slowly adding new services for kigaliwire. I now have around 80 different accounts.
  35. 35. Tuesday, 17 November 2009 Take a photo - this is my taxi in Kigali
  36. 36. Tuesday, 17 November 2009 photo + link to 45 sites And upload from the pixelpipe website
  37. 37. Tuesday, 17 November 2009 The photo immediately appears on all the photo sharing sites I have wired up - such as 23HQ pictured above.
  38. 38. Tuesday, 17 November 2009 And ipernity
  39. 39. Tuesday, 17 November 2009 Flickr
  40. 40. 10 - 200+ contacts on 45 sites Tuesday, 17 November 2009 On each photo sharing site I am trying to build small communities of folk interested in Rwanda and East/Central Africa and also just those interested in photography.
  41. 41. Tuesday, 17 November 2009 Pixelpipe also works from my mobile phone - there is an iPhone app which will work on a data network and/or wifi - throw in a couple of editing applications - camerabag for one - and I can publish across up to 100 sites while I’m on the move.
  42. 42. 3. Tuesday, 17 November 2009 Hellotxt is similar to pixelpipe but allows me to send updates and photos and other media to yet more sites. I use pixelpipe to send updates to hellotxt which in turn sends them on to a bunch of other sites
  43. 43. 4. Tuesday, 17 November 2009 A video distribution tool - like pixelpipe but focussed solely on video
  44. 44. Tuesday, 17 November 2009 Watch this short video to see how it works.
  45. 45. 5. Tuesday, 17 November 2009 is a url shortener with useful statistical analysis. Short urls are important for services like twitter where space is at a premium.
  46. 46. 6. RSS + Yahoo Pipes + Feedburner Tuesday, 17 November 2009 Raw RSS feeds from a number of news sites and filtered feeds sent through Yahoo Pipes are the main online information sources I use for kigaliwire. Feedburner allows me to make RSS feeds easily available and people can subscribe to the website via email using feedburner. It also allows me to open up the information on the website for others to build things with - not something I’m looking at doing, but it make the site yet more “porous”
  47. 47. Tuesday, 17 November 2009 Yahoo Pipes is a fantastic tool for gathering, filtering and sorting huge amounts of information - the only downside is it’s a wee bit flakey, slower than straight RSS and needs a little bit of a learning curve to figure out how to set it up - it does, on the other hand, greatly improve your understanding of how RSS works and how data flows across the Internet.
  48. 48. Tuesday, 17 November 2009 In fact, Kigaliwire grew out of a Yahoo Pipe experiment I was playing with in which I filtered news for different countries/topics and sent the resulting feed unedited into twitter as a “world news wire” service using a service called twitterfeed
  49. 49. Tuesday, 17 November 2009 the idea was/is whenever a country or issue “kicks off” I would turn off the auto twitterfeed updates which are ugly, slow and not 100% reliable...
  50. 50. Tuesday, 17 November 2009 And go human....
  51. 51. Tuesday, 17 November 2009 If there is a breaking news event in Haiti I could theoretically turn the twitterfeed tap off and update things manually in a more web-twitter friendly manner.
  52. 52. Tuesday, 17 November 2009 During the Iran troubles, Iranwire was getting retweeted a lot, but there was no human doing anything - it’s just an custom built newsfeed coming out of Yahoo Pipes. A human could add so much more value - that’s what I hope @kigaliwire is doing for those interested in Rwanda.
  53. 53. 7. Specialist search engines Tuesday, 17 November 2009 I am starting to send my updates and blog posts through Afrigator - an African blog search engine and aggregator - more likely to get kigaliwire discovered if I let it swim in a pool where people are looking for Africa focussed information. Afrigator also has a twitter like service called gatorpeeps - I send all twitter updates to gatorpeeps too.
  54. 54. 8. Tuesday, 17 November 2009 More a monitoring tool than a distribution tool - I use tweetdeck and/or tweetgrid to monitor twitter for talk about rwanda using live keyword searches
  55. 55. Tuesday, 17 November 2009 You could call it a “social newswire”. It sometimes works like an early warning station or just points you to information that you might not have come across using other monitoring methods.
  56. 56. 9. Tuesday, 17 November 2009 Pingomatic allows me to tell a wide variety of blog search engines whenever I update kigaliwire.
  57. 57. 10. Tuesday, 17 November 2009 I use Netvibes to aid in the transparency practice - I try to send all raw feeds of information I have coming to my desktop into a publicly available version on netvibes. You can do similar with igoogle and google reader, but netvibes is a very flexible alternative. Because it’s web- based, it also allows me to work whenever I’m away from my desktop or working from my mobile.
  58. 58. Tuesday, 17 November 2009 But you can never rely on any of these online services to work all the time - they are online and they are free - so what do you expect?
  59. 59. Tuesday, 17 November 2009 Now, I fully realise this is a hell of a scattergun approach, but as I mentioned at the beginning this isn’t about how things stand at the moment - this is about 3 yrs down the line.
  60. 60. Tuesday, 17 November 2009 Throwing all this information about Rwanda into a tonne of different “rooms” on the Internet may, in 60-80 per cent of cases - be futile. Even though I’ve only just started on this, I can already see sites like Plerb, Kwippy and Jaiku are pretty useless for talking about and disseminating information about Rwanda - but I can add new services as they come along and drop those that don’t work as and when
  61. 61. Foster debate Tuesday, 17 November 2009 One of the key tasks is to try and foster debate on those sites where people are discussing Rwanda
  62. 62. Entertain?? Tuesday, 17 November 2009 Find the “rooms” where you can entertain folk - discuss Rwanda in a more lighthearted way, discuss the quirkier aspects of living here.
  63. 63. Encourage the conversation... Unlike... Tuesday, 17 November 2009 But, most importantly it’s to encourage conversation wherever that may be - I fully expect most conversations related to Rwanda to happen offsite, off Conversations are already happening on flickr, twitter, ipernity, 23hq, radar and on the blog - this is just the start. Although realistically, I’m not sure if one person can really manage all of this. Possibly for a place like Rwanda it might be OK - but any topic with a high level of interest in a country with high levels of internet penetration then you might potentially be swamped - not so in Rwanda, at least not yet.
  64. 64. Tuesday, 17 November 2009 Whatever you do, don’t copy and paste the old way of doing things onto the web - it doesn’t work as you can see in this short video...
  65. 65. Tuesday, 17 November 2009 Lastly, the Internet evolves rapidly - Twitter is the hip kid now, but in 6 months? 1 year? 2 years? It’s very important to keep up to date with changes and new tools and to try them out for usefulness.
  66. 66. twitter || RSS || delicious Tuesday, 17 November 2009 For the moment twitter, RSS and delicious do all the heavy lifting for me. I spent almost no time looking for new tools. I just keep an eye on some folk who do this a lot of the time, sometimes for a living.
  67. 67. Tuesday, 17 November 2009 I “auto-monitor” what a number of mediawonks, journalism professors and media obsessives are bookmarking and tweeting by filtering a lot of the info they find through Yahoo Pipes - this saves me HUGE amounts of research time. Thanks guys....
  68. 68. Tuesday, 17 November 2009 The result is a manageable newswire of (hopefully) all the important info I need to be aware of in the development of journalism and online tools in one manageable RSS feed
  69. 69. || Tuesday, 17 November 2009 This is just the start - I hope to integrate kigaliwire into SMS, get a couple of young Rwandan journalists onboard, get accreditation and do some original reporting myself, develop it across other services. I’m already looking at incorporating some mapping services for the election in August 2010. A lot more to come hopefully.
  70. 70. image and video credits Me: Walking around Nyamirambo looking for the football room - kigaliwire - At the newsagent. 500 Rwf for the daily rag - kigaliwire - Selling flour and other goods in USAID bags on Kigali market - kigaliwire - Heading home - kigaliwire - My taxi in Kigali earlier today - kigaliwire - The Rwandatel ADSL wires - kigaliwire - Pixelpipe on iPhone - noodlepie - Everyone else: Saturday afternoon NYT Sunday section delivery - picturing it - NBC News Reporters - Shavar Ross - Washington Post Newsroom - Burnt Pixel - Printing Press in Chandni Chowk - dixie_law - NYC #70 - digital_freak - [The New York Times] - paalia - Brick phone - 1981 primitive Internet report on KRON - earthweek - free - TheAlieness GiselaGiardino²³ - Alan Rusbridger on the Future of Journalism from Carta on Vimeo vacant sign - renaissancechambara - Hello world! - grytr - Everywhere but here - scissorhands - Tubemogul promo video - Yahoo Pipes - Daniele Muscetta - Working. - ianmunroe - Slums in Rio de Janeiro, Brazil - World Resources - Apple Valley Tin House - NikZane - Tibet: The monk Debate - silverlinedwinnebago - Day Seventy Five - Dustin Diaz - Discussion - svennwerk - BBC Comedy video Changed prioroties ahead - ➨ Redvers - Heavy lifting - turbotoddi - || Tuesday, 17 November 2009