STYLIGHT Heartbeat @ K% E-Commerce Conference

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STYLIGHT Heartbeat @ K% E-Commerce Conference

  1. 1. K5 Fashion Discovery. Insights from building a more engaging STYLIGHT. Benjamin Günther Max Müller stylight.de/benni stylight.de/nonsquared @b_guenther @nonsquared
  2. 2. Challenge How to create relevance and a more engaging experience on a search-optimized fashion site? On STYLIGHT users can browse through more than 300.000 products. So far we optimized the site for search, mostly intend based-search.
  3. 3. Idea Fashion discovery with friends and like-minded people. Heartbeat is targeted towards fashion lovers that enjoy discovering fashion and curating their favorite articles in one place.
  4. 4. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data lovingAppeal to vanity 8 } Tap into an existing community Embrace your µ users feedback
  5. 5. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  6. 6. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  7. 7. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  8. 8. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  9. 9. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  10. 10. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  11. 11. 8 Ridiculously easy to useFrom search to discovery l L Super beautiful & data loving Tap into an existingAppeal to vanity } community Embrace your µ users feedback
  12. 12. Weekly awarded hearts on STYLIGHT30000 25103 822500 1518715000 8 9123 8 7500 6414 8 1993 8 0 CW 36 CW37 CW38 CW39 CW40
  13. 13. End/ Thanks for your attention! We are looking forward to your questions! Benjamin Günther Max Müller stylight.de/benni stylight.de/nonsquared @b_guenther @nonsquared

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