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Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
Bringing together, what belongs togetherFashion articles from the best online shops & an inspiring community of fashion lo...
Alex (US Blogger) hearts                                                   Ray Ban on STYLIGHT           8  Democratizing ...
Three user archetypesWe differentiate users on the basis fashion involvement, motivations & conversion goals. Involvement ...
Social Fashion Discovery Discover fashion like never before, heart yourfashion favorites & curate fashion inspiration in  ...
Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.
Goodbye boring, hello mood boards     Mood boards are beautiful collections of fashion inspiration created by our communit...
Goodbye boring, hello mood boards     Mood boards are beautiful collections of fashion inspiration created by our communit...
Creation is easy as pieWe enable our users to create something beautiful...without the effort.
Bursting with inspirationA vibrant collection of photos, videos, quotes, music & fashion articles.
A fresh feedGet STYLIGHT just how you wantit with a fashion feed composed            just for you.
Social fashion discovery  Get inspiration from tastemakers, discover fashion favorites, search & purchase articles.Create ...
What weve learned so far                   Acquisition: Relationships with creators                                       ...
Acquisition: Build relationships with creators      Identify influencers and connect with them. One by one.                ...
Activation: A warm welcome to new people           The optimization of the on-boarding funnel increased engagement by 60%S...
Activation: A warm welcome to new people          The optimization of the on-boarding funnel increased engagement by 60%  ...
Referral: Its not about the like buttonWe try to build something that people love...and we listen a lot.
Revenue: International inspiration, local e-commerce    We create relevant local traffic for our partner shops through the ...
Next: STYLIGHT everywhere you goExperience the same clean look wherever you use STYLIGHT — on mobile, tablet, or web.
Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
About STYLIGHT - Celebrate your style!Who we are & what we do:We are a four years old Munich-based company building the be...
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STYLIGHT Exceed Conference Berlin 2013

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STYLIGHT Exceed Conference Berlin 2013

  1. 1. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  2. 2. Bringing together, what belongs togetherFashion articles from the best online shops & an inspiring community of fashion lovers.l8} 2008 + 2011 + 2012+ Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  3. 3. Alex (US Blogger) hearts Ray Ban on STYLIGHT 8 Democratizing fashion - One heart at a time. The traditional fashion scheme gets turned onits head by millions of fashion lovers. We want to enable that development.
  4. 4. Three user archetypesWe differentiate users on the basis fashion involvement, motivations & conversion goals. Involvement Motivation Conversion High Creator Fame & feedback Great content Involvement Motivation Conversion Medium Follower Beautiful content Feedback for creators Involvement Motivation Conversion Low Shopper Convenient search High quality traffic Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  5. 5. Social Fashion Discovery Discover fashion like never before, heart yourfashion favorites & curate fashion inspiration in beautiful mood boards. Kristina (Swiss blogger) hearts Marcobologna on STYLIGHT
  6. 6. Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.
  7. 7. Goodbye boring, hello mood boards Mood boards are beautiful collections of fashion inspiration created by our community. people. pir ing llow insFo
  8. 8. Goodbye boring, hello mood boards Mood boards are beautiful collections of fashion inspiration created by our community. people. pir ing llow insFo Heart and s fashio ave n you love.
  9. 9. Creation is easy as pieWe enable our users to create something beautiful...without the effort.
  10. 10. Bursting with inspirationA vibrant collection of photos, videos, quotes, music & fashion articles.
  11. 11. A fresh feedGet STYLIGHT just how you wantit with a fashion feed composed just for you.
  12. 12. Social fashion discovery Get inspiration from tastemakers, discover fashion favorites, search & purchase articles.Create & discover fashion Heart & save your favorite Discover & buy popular mood boards fashion finds items from the best shops Inspiration Discovery Search
  13. 13. What weve learned so far Acquisition: Relationships with creators Neyla (US blogger) hearts Activation: On-boarding new users Asos on STYLIGHT Retention: Facebook is the new newsletter Referral: It’s not about the like button Revenue: International inspiration, local e-commerce* Startup Metrics for Pirates: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
  14. 14. Acquisition: Build relationships with creators Identify influencers and connect with them. One by one. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  15. 15. Activation: A warm welcome to new people The optimization of the on-boarding funnel increased engagement by 60%Stripped down landingpage Explain the concept Get them engaged
  16. 16. Activation: A warm welcome to new people The optimization of the on-boarding funnel increased engagement by 60% +60 % user engagementConnect them with others Show them their way around 40% finish the funnel.
  17. 17. Referral: Its not about the like buttonWe try to build something that people love...and we listen a lot.
  18. 18. Revenue: International inspiration, local e-commerce We create relevant local traffic for our partner shops through the community. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  19. 19. Next: STYLIGHT everywhere you goExperience the same clean look wherever you use STYLIGHT — on mobile, tablet, or web.
  20. 20. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
  21. 21. About STYLIGHT - Celebrate your style!Who we are & what we do:We are a four years old Munich-based company building the best fashion website onplanet earth. We are on a mission to make fashion more democratic - one heart at a time.What is STYLIGHT?We are bringing together thousands of fashion articles from the best online shops and aninspiring community of fashion lovers. On STYLIGHT visitors discover fashion like neverbefore, heart their fashion favorites, curate fashion inspiration in beautiful mood boards &follow inspiring people.Short history:Throughout the last years we have grown from zero to millions of visits per month. CurrentlySTYLIGHT is available in eight european countries (DE, AT, CH, FR, NL, IT, SE, UK), butwe are sworn in on a global fashion revolution. Our investors include HoltzbrinckVentures, Tengelmann Ventures & ProSiebenSat.1‘s SevenVentures. Confidential information, any unauthorized copying, disclosure or distribution of the material in this document is forbidden | 22

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