Intro to Social Media for Non-profits by Written Impact


Published on

Published in: Technology
1 Comment
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Intro to Social Media for Non-profits by Written Impact

  1. 1. <ul><li>Introduction to Social Media and How it is Relevant to Nonprofits </li></ul>
  2. 2. Questions: Have you implemented social media in some form with your organization: LinkedIn, Facebook, Twitter, Blog and YouTube? Do you believe Social Media is a fad or here to stay? Do you believe Social Media is a fad or here to stay? <ul><li>Where is your Organization with Social Media? </li></ul>
  3. 3. <ul><li>Social Media Revolution 2 </li></ul>
  4. 4. Announce Your Mission in Times Square ?
  5. 5. - Volunteers - Donors - Millennials + More (avg. age is 38) - Build Awareness - Deepen Loyalty - Build Community (especially for isolated constituency) - Strengthen your Brand - Position as a Leader + Innovator - Share your fundraisers, events, needs, results in real time Reach + Engage your Audience
  6. 6. <ul><li>Humans are Social ... </li></ul>
  7. 7. LinkedIn, Facebook, Twitter and Blogs and Media w/ video, photos and the power of links to blogs and websites. A Tool in the Marketing Toolkit ... Social Media complements Personal interaction, events, phone follow up and other online tools like your website, email, and e-blasts/e-news. Tools for Online Social
  8. 9. Social Media is more effective with a strong website to build a consistent brand and to have absolute control over your message. Social Media has spawned many aggregators and dashboard tools to make it quick and easy to monitor and post on multiple social media channels. We have limited time, staff or $$ - how can we implement social media? Your Website is the Core
  9. 10. Decide who is Responsible for Planning, Approving, Monitoring,Managing and Posting ... Plan Content + Set Internal + External goals Use built-in analytics and adjust as needed <ul><li>Form a Social Media Team </li></ul>
  10. 11. Team-building - w/ Staff + Loyal Volunteers Facebook - builds a sense of community Twitter - great for recruiting, thank yous and shout-outs about successful campaigns Blogs - help populate annual report, Board reports and a running history of the org . <ul><li>Social Media and Internal Goals </li></ul>
  11. 12. Blog - heart-warming stories, SEO, media opportunities, community-building and awareness. Facebook - build and keep in touch with community. Twitter time-sensitive - immediate needs, thank-you, press opportunities. <ul><li>Social Media and the Community </li></ul>
  12. 13. Famous ~ media such as video can make anyone a star ~ more engagement with video Forgive ~ occasional complaints, concerns, questions from your community? You have an opportunity to respond with consistency, class and transparency by apologizing and addressing issues Foster ~ build good feelings by sharing the organization’s successes big and small Feeling ~ share touching stories about the people that are touched by your organization’s services Fundamentals ~ educate your audience with facts, figures, science, strides in treatment, innovations and more. <ul><li>How Non-profits Use Social Media </li></ul>
  13. 14. Free ~ easy to set up and easy to make consistent with your brand Fun ~ fun and for many, this is like reading a book or going to a movie. It is relaxing, distracting and interesting. Fast ~ deliver timely information quickly; requests for donations of needed items or last-minute volunteer needs Furious ~ build momentum before and after events and outreach <ul><li>How Non-profits Use Social Media </li></ul>
  14. 15. LinkedIn is more than just an online resume - simply by checking your homepage, you can get a look into the world of your connections and look for opportunities to engage. Create a group to start discussions to communicate with engaged members. Optimize the profiles of key players in your organization - board members, president, executive director, etc. and allow yourself to be found. <ul><li>Social Tools - LinkedIn </li></ul>
  15. 16. <ul><li>LinkedIn </li></ul>
  16. 17. Build a page (open community) for your non-profit organization Share research, heartwarming stories and let your fans be your voice. Be social - people are on Facebook because that’s where there friends are - think more than text: events and pictures. Share media (video, photos, fliers, newspaper articles) with your community and re-purpose the media you already have. Share media (video, photos, fliers, newspaper articles) with your community and re-purpose the media you already have. <ul><li>Social Tools - Facebook </li></ul>
  17. 18. <ul><li>Facebook </li></ul>Facebook
  18. 19. If you aren’t getting value from Twitter - you’re not following the right people. There are tools to help you find influential people (tweepi, twellow, tweepsearch) Twitter is all about outreach. Listen then join the conversation using search tools. Get noticed. Outreach to journalists and bloggers - media members say they get 800 good pitches from e-mail, but 5-6 Direct Messages e-mail, but 5-6 Direct Messages <ul><li>Social Tools - Twitter </li></ul>
  19. 20. <ul><li>Twitter </li></ul>
  20. 21. 77 percent of Internet users read blogs Share media like photos and videos + PowerPoint presentations Find creative ways to share blog articles Look for ways to engage your community - ask for guest posting, encourage + monitor commenting <ul><li>Social Tools - Blog </li></ul>
  21. 22. <ul><li>Blog </li></ul>
  22. 23. YouTube, Flickr, SlideShare Give specific Call-to-Action Re-purpose Media Share through other appropriate social media channels <ul><li>Social Tools - Other Media </li></ul>
  23. 24. <ul><li>Other Media </li></ul>
  24. 25. <ul><li>Questions? </li></ul>
  25. 26. <ul><li>Dos + Don’ts for Linked In, Facebook, Twitter + Blog </li></ul>
  26. 27. DO have a complete profile – or make sure your organization’s spokesperson does. That includes education, website, past experience, phone number, recommendation, etc. DON’T treat LinkedIn like an online resume. Add new connections and change your status with some frequency. Keep information up to date. DO make sure someone from your organization is regularly posting and monitoring in your non-profit’s group. <ul><li>Social Media Dos and Don’ts: LinkedIn </li></ul>
  27. 28. DON’T just think “build it and they will come.” There are 60 million status updates on Facebook daily and the average person is connected to 80 community pages - focus content on what makes your organization stand out from the crowd. DO find ways to cross-promote your Facebook page in traditional marketing like print materials and in e-newsletters. DON’T just wing it. Create a monthly content plan and allow time for spontaneous posts based on comments <ul><li>Social Media Dos and Don’ts: Facebook </li></ul>
  28. 29. DO be collaborative. Engage a team of volunteers and staff to provide content that is approved before posting. DON’T just think text. Incorporate other media like photos, video, events, polls, etc. in addition to text. DO be social. People are on Facebook because that’s what where their friends are; make it fun, interesting, vary the content, incorporate what is going on in the community and in the world. <ul><li>Social Media Dos and Don’ts: Facebook </li></ul>
  29. 30. DON’T leave your profile incomplete. Follow influential people in the community and have a complete profile so they will follow back with name, photo, website and bio filled out with a compelling reason why they should follow you back. Favorites, last tweets and your followers/following is important too. DO find the right people to follow. If you think Twitter is a waste of time - you’re not following the right people. Use online directories like Twellow, Tweepsearch and Tweepi to find influential people. Reach out to your community. DON’T just talk. Conversation is key: listen, listen, listen then interact. <ul><li>Social Media Dos and Don’ts: Twitter </li></ul>
  30. 31. DO be brief. Make your content short so it is easier for others to RT (share with their network). You only have 140 characters so use for link sharing. Don’t just talk about your organization. 60% information that is valuable to the community, 30% conversation, 10% fun facts. Do use and other tools to find the conversation. Use # - hashtags (click-able links that allow you to find and join the conversation) #nonprofit #homeless #cancer # columbus <ul><li>Social Media Dos and Don’ts: Twitter </li></ul>
  31. 32. DON’T treat your blog like your old website. Post new content once a week - but it can be as simple as a few photos or a 30-second video with an intro paragraph. DO Turn comments ON. Create a policy for monitoring these comments, but ask questions at the end of your posts to encourage conversations. Don’t post novels. Keep content short + simple to keep the attention of your reader. DO think search. Optimize your blog for SEO by using keywords, categorizing, tagging and adding headers to posts <ul><li>Social Media Dos and Don’ts: Blog </li></ul>
  32. 33. Make your branding + messaging consistent in traditional +web + social media channels and use to reach overall organizational goals. Don’t reinvent the wheel. Your time is limited so write a core message and get it out to as many channels as possible with small tweaks. Most traditiona journalists are on social media – and don’t forget about blogger outreach too. Use social media to further spread media coverage + partnerships + events + any buzz you already have going on. <ul><li>DO Integrate Social Media into your Overall Marketing and PR Strategy </li></ul>
  33. 34. Social media channels can be a great tool for fundraising, but do more than just ask for money, also ask for engagement ... Givimo - Cool FREE non-profit tools for receiving donations and creating community - / . Thank donors and build personal relationships with them, even simple things like calling them by name. Add the &quot;Causes&quot; App to your Facebook page for fundraising, but don't just limit your organization to using Causes for Facebook fundraising. <ul><li>DON’T just Fundraise </li></ul>
  34. 35. Keep content short, sweet and to the point. Short facts, heart-warming stories are the most likely to get passed along and build engagement. Give specific call-to-action. Add widgets like tweetmeme to make it easier for your information to be passed to your fans + followers networks. <ul><li>DO Make it Easy for Others to </li></ul><ul><li>Spread Your Message </li></ul>
  35. 36. Use as a community builder and collaborate space. Don’t just talk about yourself - talk about collaborators, partnerships, volunteers, complimentary organizations. Use features like “add to my page’s favorites” on Facebook. Highlight another organization once a month. <ul><li>DON’T just Focus on Your Organization </li></ul>
  36. 37. <ul><li>Questions? </li></ul>