PlanI. Broadcasting systemII. Television networksIII. Omnipresence in our lives
I. Broadcasting systemMany ways to receive TV channels :• broadcast ("over-the-air") / radiofrequencies• unencrypted satellite ("free-to-air")• direct broadcast satellite• cable television• IPTV (internet protocol television)
I. Broadcasting systemStreaming services on the internet : give access to tvseries or films after their release
I. Broadcasting system4 time zones (+2) 2pm PST 10pm UTC 2pm ESTSame local time : 7pm UTC- Eastern & Pacific 1pm MST 8pm UTC- Central, Mountain, 1pm CST Alaska & Hawaii 1pm HST 7pm UTC 11pm UTCSame universal time:- Eastern & Central- Pacific & Alaska 1pm AKST 10pm UTC
I. Broadcasting systemThe United States has a decentralized, market-orientedtelevision system.Local media markets have their own television stations,which may be affiliated with or owned and operated bya national network.Some local programs, like newscasts, are produceddirectly by local stations.
II. Television networksThe Big Three dominated the television market fromthe 1950’s to the late 1980’s
II. Television networksContrary to the previous networks, the PublicBroadcasting Service (PBS) is a non-profit televisionnetwork.It provides programs about :Education, culture, history,public affairs, science, art…Known for rebroadcasting some british shows
II. Television networksCable and satellites networks require subscription fees.Most of cable and satellites channels are specialized.
III. Omnipresence in our lives99% of american households have a television2/3 of them have 3 or moreAverage american : 5h of TV each dayAverage american youth :• 1500 h/year watching Tv• only 900 h/year at school
III. Omnipresence in our livesAdvertisement : about 18 min in 1h of televisionIn-show brand appearanceInfluence people by linking products to emotions,success or famous charactersMost present topic in tv commercials : food
III. Omnipresence in our livesIn August 2012, a poll showed that 7 of the 10 mostpopular tv series in France are coming from America.Most of the french successfull series have a differentformat (less than 5 minutes or more than 1 hour).
III. Omnipresence in our livesA tool for spreading american culture around the worldPeople learn many things about America in the series :• Geography (States, Cities,… )• Government organisation (ex: 24, The West Wing…)• Criminal Justice (ex : CSI, Law & Order…)• History (ex : Mad Men, Boardwalk Empire…)
ConclusionThe size of the US territory requires a complexe systemof broadcasting.Almost every american have access to a TV, and most ofthem pay TV subscriptions to have access to specializedchannels.The most popular shows in the US are exported aroundthe world.
Sources• Nielsen’s Television Audience Report for 2010-2011• http://www.usa.org/television/• http://www.nyu.edu/classes/stephens/History%20of%20Television%20pa ge.htm• http://www.csun.edu/science/health/docs/tv&health.html• http://brusimm.com/television-ads-are-taking-over-our-tv-hours/• http://www.huffingtonpost.fr/2012/09/18/series-tv-france-esprits- criminels-mentalist-ncis_n_1893934.html• http://www.americans- world.org/digest/global_issues/globalization/culture.cfm