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Net-a-Porter Presentation for Advertising 420

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This is a presentation for a net-a-porter campaign

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Net-a-Porter Presentation for Advertising 420

  1. 1. NOOREEN FARIDI ADVERTISING 420
  2. 2. INTRODUCTION -Net-a-Porter is a high fashion retailer that operates via a website designed in the style of a magazine. -It is the world’s premier online luxury fashion retailer with products such as: Designer clothes, designer shoes, designer bags & designer accessories.
  3. 3. TARGET AUDIENCE Women ages 27 and older who can afford these luxury brands.
  4. 4. KPI -The timeline of this campaign is expected to be at least one year with a one-year contract deal.
  5. 5. EXPECTED GOALS -We want to be able to advertise and build momentum within the year and be able to increase traffic to the website, blog, social media, and the app on an iPhone. -We will know our campaign is a success because we are determined to do whatever we can do get the word out and to increase traffic to net-a-porter.
  6. 6. BUDGET - The budget for this campaign is around 900,000-1 million. The reason why it is 1 million is because starting a campaign is expensive.
  7. 7. TACTICS -To obtain a deal with Youtube to place net-a-porter advertisements when people are watching Youtube videos. -To get an advertisement in Vogue magazine and on their website. -To place an advertisement on PerezHilton.com. Perez Hilton is one of the top Hollywood bloggers and he has a lot of traffic on his website.
  8. 8. TOOLS AND TACTICS -Having a go to blog for net-a-porter that our viewers can go to would be ideal. This blog would consist of people’s posts of their designer outfits and how they got that outfit through net-a-porter. -We want to feature many fashion bloggers from Instagram on that blog as well.
  9. 9. MOBILE STRATEGY -Our mobile strategy is to have a Net-a-Porter application for Apple products along with Samsung products. -There is a select number of girls with many followers on Instagram. We can pay them to promote a product on Instagram and other social media sites. We are going to ask a few of these girls, since net-a-porter is a place with more than one brand, we can tell them to wear these brands and make sure the caption says something about net-a- porter.
  10. 10. SUMMARY -We want to increase traffic to the website since it is a high-fashion retailer that operates as an online magazine. Being able to monitor how many views there are a day on the website is important to our campaign. -Net-a-Porter needs to be known as the only premier online luxury fashion destination. We want to be the new Vogue magazine of online luxury brand shopping.

This is a presentation for a net-a-porter campaign

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