RESEARCH ITYOU KNOW THAT PART OF HOMEWORKTHAT NOBODY REALLY LIKES…
WARNING Getting lost in research is a real possibility. The tools and information that follows is meant to help yougenerate great post ideas that you can then write about. Once you have gathered a good group of ideas step away and get writing! Please don’t make us plan an intervention.
GOOGLE IS YOUR FRIENDWonder WheelUse it to start with a very generic idea that can stem into veryspecific highly searched topics.
GOOGLE IS YOUR FRIEND(CONT)Google Keyword Research ToolUsing the Google keyword tool won’t only help you find outhow your post will do on search engines, it can help youcome up with even MORE ideas and will let you get inside theheads of what people are searching and want to know about.
GOOGLE IS STILL YOUR FRIENDUse Social Search to See If Your FriendsAre Talking About Your Blog Post Idea• You can quote your friends and give them credit.• Share their link as a resource in your post (great for community)• Check and see if your idea has been beaten to death recently
MORE PLACES TO GETPOST IDEAS• Stumbleupon Buzz – most viewed content http://stumbleupon.com/discover/toprated• Delicious Popular Page - top bookmarked content http://www.delicious.com/popular• Yahoo Answers – A community of people asking ?s http://answers.yahoo.com/• Google Hot Trends – What’s popular right now? http://www.google.com/trends/hottrends• Print Magazines – Great examples of headlines RANDOM FACT: The headline in the top left corner of the last 12 issues of Cosmopolitan are all sex related.
CROWDSOURCE ITBECAUSE ASKING PEOPLE WHAT THEYWANT USUALLY GIVES YOU A BETTERIDEA OF WHAT THEY WANT…
WARNINGSimply asking people “What Should I Write About?” canmake you come across as unsure of yourself or wishy washy. Ask in confidence and phrase the question carefully. “What would you like to see me write about more?” might be a better way to phrase the question.
• Ask followers what they’d like you to write about.• Bounce a potential blog idea off of people to see if there’s any level of interest.• Ask a specific question and use people’s replies to the question as content for your blog post.• Do a twitter search on your topic to see what everyone else is talking about and then put your own spin on it.
• The Yahoo Answers for professionals• Experts in many fields willing to share their time and expertise• Ask specific questions to get specific answers. “What are some highly recommended programs for people looking to lose over 100 pounds?”• Community can upvote/downvote replies (weeds out trolls).• Many times you’ll get replies from actual founders of programs. Great additions to any blog post.
GOOGLE FORMSUsing Google Docs you can set up a free form that you canpost on your blog to ask users what they want to learn moreabout from you.• Keep it anonymous (don’t require name or email) • You may get a few trolls, just ignore them • Increases probability that people will engage• Use the feedback you get!
MASH ITIF GLEE HAS TAUGHT US ANYTHING, IT’STHAT PUTTING TWO UNEXPECTED THINGSTOGETHER CAN HAVE AN AWESOME RESULT
EVERYTHING IS APOTENTIAL BLOG POSTInsanity Isn’t Just The Name Of An At-Home Workout Look at the intensity and the fire in his eyes. This bomber is clearly not a man who messes around. His middle name is testosterone and his first name is “Made of.” Following his lead we’ll be assured to take our next workout to another level. “Go hard or go home” is the resounding message from this master craftsman.
COMBINE OLD POSTSINTO A RESOURCE POSTCombining some of your old posts on a topic into one greatresource is a great way to build links to your site and becomea true resource and awesome information source to yourreaders.“The Ultimate Resource For…”“A Beginner’s Guide to…”“27 Ways to…”
LIVE ITNO SUBSTITUTIONS, NO SHORTCUTS, NOEXCEPTIONS
COMMON HANGUPS• Don’t get stuck researching (I did)• Just because you’ve read a post on a topic doesn’t mean your readers have• You have a unique voice and a unique way of communicating ideas that your readers like• Look at topics or stories from multiple angles.• Thinking that an accomplishment or something you did is insignificant.
BE YOURSELF ANDTELL IT THE WAY IT ISOne of my more successful posts ever was a post aboutWhole Foods. I didn’t go out of my way to praise them but Imade some observations that pretty much everyone whoread it said “Yeah, that’s totally how it is!”