What is a swot

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What is a swot

  1. 1. What is a SWOT?<br />www.marketingteacher.com<br />
  2. 2. Discuss with your partner.<br />SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.<br />Why is doing a SWOT analysis important? <br />
  3. 3. Strengths<br />Weaknesses<br />Opportunities<br />Threats<br />Which two of these factors are internal?<br />Strengths and Weaknesses<br />Which two of these factors are external?<br />Opportunities and Threats<br />What does SWOT stand for?<br />
  4. 4. Discuss with a partner. One is given as an example. Try to think of three more.<br />A new, innovative product or service.<br />Location of your business.<br />Quality products, processes and procedures.<br />Any other aspect of your business that adds value to your product or service.<br />What are some examples of Strengths?<br />
  5. 5. Discuss with a partner. Think of more examples.<br />Ex: No marketing experience.<br />Producing the same products or services as your competitors.<br />The Location of your business.<br />Poor quality goods or services.<br />A Damaged reputation.<br />What are some examples of weaknesses? <br />
  6. 6. Discuss with a partner. The first one is given as an example. Try to think of 2-3 more.<br />Ex: A developing market such as the Internet.<br />Mergers, joint ventures or strategic alliances.<br />Moving into new market segments that offer improved profits.<br />A new international market.<br />A market opening up because a competitor failed.<br />What are some examples of Opportunities?<br />
  7. 7. Again discuss with a partner. The first one is given as an example. Try to think of 2-3 more.<br />Ex: A new competitor in your home market.<br />Price wars with competitors.<br />A competitor has a new, innovative product or service.<br />Competitors have better access to channels of distribution (or more wasta).<br />Taxation is introduced on your product or service.<br />What are some examples of Threats?<br />

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