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Peter Fisk
Founder of GeniusWorks, author of “Gamechangers”
Visiting Professor of Strategy, Innovation and Marketing, IE B...
RESET YOUR DIRECTION
REIMAGINE YOUR FUTURE
REENERGISE YOUR BUSINESS
REIMAGINE YOUR FUTURE
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
Unreal
Crazy
Astounding
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Health...
Guiyang Circle
Guiyang
China
106.6° E, 26.6° N
4100km radius
Most of the world
lives here …
East
Small
West
Big
+genius
ProfitVolume
ImaginationCapability
+genius
CollaborativeIndependent
DisruptingEvolving
Customer
Pull
Relevance
Business
Push
Average
+genius
Every business must change
Speedboats beat
fast and focused
supertankers
Every minute
The 99 cent business model
Winning in a digital world …
The $900 business model
Digitally enabled real world
We live in a time of
‘awesomeness’
Think different
EMOTIONAL
INTUITIVE
CONNECTED
RATIONAL
ANALYTICAL
FOCUSED
What’s your “tae Kuk”?
LEFT BRAIN + RIGHT BRAIN
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different thin...
The customer’s world
© GeniusWorks 2013
The customer agenda
Gen
X
Gen
Y
Gen
Z
Born
1965-1980
50 million
Born
1980-1995
75 million
Born
1995-2010
100 million
Influenced by fall of Ber...
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different thin...
IT support is boring, isn’t it?
For the customer, its an emergency
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different thin...
Time to think bigger
Google <X> Moonshot factory
“Why focus on 10%
… why not 10 x better?”
RESET YOUR DIRECTION
REIMAGINE YOUR FUTURE
Don’t just play the game …
Change the game
© Peter Fisk 2013
Gamechangers.pro
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovati...
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Sc...
Los Altos, USA05:30
23&Me
DNA Profile $99
Anne Wojcicki
Ferguson, Texas07:30
Tesla
500km, zero carbon
Elon Musk
Ferguson, Texas07:30
Ferguson, Texas07:30
Ferguson, Texas07:30
Bogota, Colombia07:30
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Bogota, Colombia07:30
Moon Bay, Barbados08:30
AirBNB
Collaborative consumption
Brian cheskey
New York, USA08:30
Moven
Making money simple
Brett King
Sao Paulo, Brazil09:30
Beauty’in
“Almetics”
Cristiana Arcangeli
Sao Paulo, Brazil09:30
Accra, Ghana12:30
Azuri Tech
Pay as you go power
Simon Garth
Cambridge, UK13:30
Raspberry Pi
£20 circuit boards
Eden Upton
Paris, France14:30
Aerolife
Vapour food, zero cal
Prof David Edwards
Berlin, Germany14:30
Zipcars
Carshare per minute
Antje danielson
Beirut, Lebanon15:30
Mayrig Restaurants
Armenian Culture
Aline Kamakian
Mumbai, India18:30
Redbus
Online bus system
Phanindra Sama
Shanghai, China20:30
Alibaba ecosystem
Digital marketplace
Jack Ma
Kuala Lumpur, Malaysia20:30
Air Asia
New middle travel
Tony Fernandez
Change
Why
enabling
Change the game …
collaborative
intelligent
audacious
networked
audacious
intelligent
collaborative
networked
Change
Why
enabling
Renova
Aeromobil
RESET YOUR DIRECTION
REIMAGINE YOUR FUTURE
REENERGISE YOUR BUSINESS
Are you ready to change your world?
© Peter Fisk 2014
theGeniusWorks.com
Inspire
Focus
Envision
Innovate
Deliver
5 practical approaches to make happen
Create the future in your
own vision, not in the
shadow of others … guided
by an inspiring purpose
1. Envision … Change yo...
Future
Future-back vision
Today
© Peter Fisk 2014
theGeniusWorks.com
Why would they
recommend us
to others?
Comparative
Inspiring purpose
© Peter Fisk 2014
theGeniusWorks.com
Strategy is about making
choices … to deliver the
best performance for
today and tomorrow
2. Focus … Change your strategy
...
Customers
Countries
Capabilities
Categories
market mapping
© Peter Fisk 2014
theGeniusWorks.com
Coca Cola
Bulk water
Retail water
Juice drinks
Ready-to-drink
tea
Sports drinks
Juices and nectars
Carbonated
Soft-drinks
Ready-to-d...
Juices and
nectars
Mineral
water
RTD
coffee
Purified
water
Fruit
drinks
RTD
tea
Sports
drinks
Energy
drinks
Bulk water Pow...
Secure competitive
advantage
in chosen markets
Create an approach
to do this profitably
and in a sustainable way.
Focus re...
Innovate the whole
business, not products …
from business model to
customer experience
3. Innovate … Change your business
...
Banks
Example:
Long Queues
Silent
Cashiers
Bars
Finance
Complicated
Transactions
Boring
© GeniusWorks 2014. All rights res...
Banks
Example:
Long Queues
Silent
Cashiers
Bars
Finance
Complicated
Transactions
Boring
Take a seat
Funky music
Great serv...
Banks
Example:
Caffe Latte
Funky
Concierge
Sofas
Life
Colourful
Community
Fun
Long Queues
Silent
Cashiers
Bars
Finance
Com...
Business
model
Finance
Networking
2. Networking
enterprise’s structure/
value chain
1. Business model
how the enterprise m...
Volume of innovation efforts
Last 10 years
Business
model
Finance
Networking Channel
Delivery
Brand Customer
experience
Co...
Business
model
Finance
Networking Channel
Delivery
Brand Customer
experience
Core
process
Process
Enabling
process
Product...
business model
Make and
distribute
business model
eg CocaCola
Microsoft
Spectrum
retail
business model
eg Amazon
Marks & Spencer
Make and...
Aligning the business to
engage employees and
customers … in achieving
the inspiring purpose
4. Deliver … Change your impa...
strategic horizons
Value
creation
12 months 24 months 36 months
Horizon 1
Outputs
Horizon 2
Outputs
Horizon 3
Outputs
Hori...
Who?
What?
Why?
How much?
What not?
The target customer
(Who is the target segment)
The customer context
(What they want t...
customer-centric propositions
© Peter Fisk 2014
theGeniusWorks.com
+genius
+genius
Leadership amplifies the
potential of others …
individuals and the
business to achieve more
5. Inspire … Change your peopl...
sustained value creation
Company Location Sector TSR Market Value
1. http://i0.wp.com/www.biznews.com/wp-content/uploads/2...
© GeniusWorks 2014. All rights reserved.
Actual profits of previous years
Estimated profits of future years
Adjusted profi...
NIKE
Catalyst
Control
Coach
Connector Communicator
Command
Hierarchical leaders
worked in a commoditised
production economy
Col...
Acting
with speed
and agility
Connecting
ideas and
people
Passion to
make life
better
Having an
audacious
attitude
Shaping...
Inspire
Focus
Envision
Innovate
Deliver
Create the future in
your own vision
PETER FISK
is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders
to develop inno...
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right...
DEVELOPING PEOPLE … seeing things differently, thinking different things
+geniuspeterfisk@peterfisk.com
www.theGeniusWorks...
Email: peterfisk@peterfisk.com
Website: www.theGeniusWorks.com
New book: www.Gamechangers.pro
Twitter: @geniusworks
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Rethinkbusinesssummarypeterfiskforiebusinessschoolvmp14nov2014 141113171232-conversion-gate01

  1. 1. Peter Fisk Founder of GeniusWorks, author of “Gamechangers” Visiting Professor of Strategy, Innovation and Marketing, IE Business School Email: peterfisk@peterfisk.com Twitter: @geniusworks RETHINK BUSINESS
  2. 2. RESET YOUR DIRECTION REIMAGINE YOUR FUTURE REENERGISE YOUR BUSINESS
  3. 3. REIMAGINE YOUR FUTURE
  4. 4. Volatile Uncertain Complex Ambiguous +genius
  5. 5. Vibrant Unreal Crazy Astounding
  6. 6. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  7. 7. Globalisation Turbulent markets New economies New business models Biotech Internet of things Clean energy Nano tech Healthcare Resource shortages Transparency Travel Climate change Urbanisation Bio diversity Population growth Agelessness Creative class Digital natives Women Mobility Open education Cloud intelligence Entrepreneurship Sustainable living Culture fusion Localness Storytelling Wellbeing Happiness Caring Tribal Authenticity Collaboration Lifetime learning Empowerment Building blocks to the future
  8. 8. Guiyang Circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world lives here …
  9. 9. East Small West Big +genius ProfitVolume
  10. 10. ImaginationCapability +genius CollaborativeIndependent DisruptingEvolving
  11. 11. Customer Pull Relevance Business Push Average +genius
  12. 12. Every business must change
  13. 13. Speedboats beat fast and focused supertankers
  14. 14. Every minute
  15. 15. The 99 cent business model Winning in a digital world …
  16. 16. The $900 business model Digitally enabled real world
  17. 17. We live in a time of ‘awesomeness’
  18. 18. Think different
  19. 19. EMOTIONAL INTUITIVE CONNECTED RATIONAL ANALYTICAL FOCUSED
  20. 20. What’s your “tae Kuk”?
  21. 21. LEFT BRAIN + RIGHT BRAIN
  22. 22. Business narrow view Your narrow view Customer broader view You Customer Seeing things differently Thinking different things © Peter Fisk 2014 theGeniusWorks.com
  23. 23. The customer’s world
  24. 24. © GeniusWorks 2013 The customer agenda
  25. 25. Gen X Gen Y Gen Z Born 1965-1980 50 million Born 1980-1995 75 million Born 1995-2010 100 million Influenced by fall of Berlin Wall, capitalism, Live Aid Open-minded, practical and pragmatic Self-reliant, reject the rules, what’s in it for me Career professionals, but also seek work-life “balance” Computer adopters, emailers, but like face to face Influenced by 9/11, reality TV, and social media Ethnically diverse, realistic and optimistic Self-inventive, rewrite the rules, make the most of life Seek freedom and flexibility, work “with” not for company Digital natives, big texters and social media users Influenced by economic and climate crisis, Arab spring Global minded, caring and opportunistic Collective, don’t know the rules,“in it” together Seek security and stability, multi-takers, project workers Digitally immersed, driven by mobile and crowd behaviour Changing attitudes © Peter Fisk 2014 theGeniusWorks.com
  26. 26. Business narrow view Your narrow view Customer broader view You Customer Seeing things differently Thinking different things
  27. 27. IT support is boring, isn’t it?
  28. 28. For the customer, its an emergency
  29. 29. Business narrow view Your narrow view Customer broader view You Customer Seeing things differently Thinking different things © Peter Fisk 2014 theGeniusWorks.com
  30. 30. Time to think bigger
  31. 31. Google <X> Moonshot factory
  32. 32. “Why focus on 10% … why not 10 x better?”
  33. 33. RESET YOUR DIRECTION REIMAGINE YOUR FUTURE
  34. 34. Don’t just play the game … Change the game
  35. 35. © Peter Fisk 2013 Gamechangers.pro
  36. 36. © Peter Fisk 2014 Gamechangers.pro 16 ways to innovate your business Brand innovation Purpose innovation Strategy innovation Concept innovation Structural innovation Process innovation Resource innovation Financial innovation Market innovation Customer innovation Experience innovation Relational innovation Pricing innovation Channel innovation Service innovation Product innovation
  37. 37. es 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok 1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi 1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You futureservice futurebrands The Global Gamechangers.pro © Peter Fisk 2014 peterfisk@peterfisk.com
  38. 38. Los Altos, USA05:30 23&Me DNA Profile $99 Anne Wojcicki
  39. 39. Ferguson, Texas07:30 Tesla 500km, zero carbon Elon Musk
  40. 40. Ferguson, Texas07:30
  41. 41. Ferguson, Texas07:30
  42. 42. Ferguson, Texas07:30
  43. 43. Bogota, Colombia07:30 Juan Valdez cafe Coffee Grower cafes Luis Genaro Munoz
  44. 44. Bogota, Colombia07:30
  45. 45. Moon Bay, Barbados08:30 AirBNB Collaborative consumption Brian cheskey
  46. 46. New York, USA08:30 Moven Making money simple Brett King
  47. 47. Sao Paulo, Brazil09:30 Beauty’in “Almetics” Cristiana Arcangeli
  48. 48. Sao Paulo, Brazil09:30
  49. 49. Accra, Ghana12:30 Azuri Tech Pay as you go power Simon Garth
  50. 50. Cambridge, UK13:30 Raspberry Pi £20 circuit boards Eden Upton
  51. 51. Paris, France14:30 Aerolife Vapour food, zero cal Prof David Edwards
  52. 52. Berlin, Germany14:30 Zipcars Carshare per minute Antje danielson
  53. 53. Beirut, Lebanon15:30 Mayrig Restaurants Armenian Culture Aline Kamakian
  54. 54. Mumbai, India18:30 Redbus Online bus system Phanindra Sama
  55. 55. Shanghai, China20:30 Alibaba ecosystem Digital marketplace Jack Ma
  56. 56. Kuala Lumpur, Malaysia20:30 Air Asia New middle travel Tony Fernandez
  57. 57. Change Why enabling Change the game … collaborative intelligent audacious networked
  58. 58. audacious
  59. 59. intelligent
  60. 60. collaborative
  61. 61. networked
  62. 62. Change Why enabling
  63. 63. Renova
  64. 64. Aeromobil
  65. 65. RESET YOUR DIRECTION REIMAGINE YOUR FUTURE REENERGISE YOUR BUSINESS
  66. 66. Are you ready to change your world? © Peter Fisk 2014 theGeniusWorks.com
  67. 67. Inspire Focus Envision Innovate Deliver 5 practical approaches to make happen
  68. 68. Create the future in your own vision, not in the shadow of others … guided by an inspiring purpose 1. Envision … Change your future Inspire Focus Envision Innovate Deliver
  69. 69. Future Future-back vision Today © Peter Fisk 2014 theGeniusWorks.com
  70. 70. Why would they recommend us to others? Comparative Inspiring purpose © Peter Fisk 2014 theGeniusWorks.com
  71. 71. Strategy is about making choices … to deliver the best performance for today and tomorrow 2. Focus … Change your strategy Inspire Focus Envision Innovate Deliver
  72. 72. Customers Countries Capabilities Categories market mapping © Peter Fisk 2014 theGeniusWorks.com
  73. 73. Coca Cola
  74. 74. Bulk water Retail water Juice drinks Ready-to-drink tea Sports drinks Juices and nectars Carbonated Soft-drinks Ready-to-drink coffee The Coca-Cola Company Other brands Bubble size reflects estimated global beverage profits Industry unit margins ($) 5yearaveragegrowthrate
  75. 75. Juices and nectars Mineral water RTD coffee Purified water Fruit drinks RTD tea Sports drinks Energy drinks Bulk water Powders 1. Build capability and accelerate 2. Grow margins 3. Participate selectively 4. Approach differently 5. De-emphasise Market attractiveness Strategicfit
  76. 76. Secure competitive advantage in chosen markets Create an approach to do this profitably and in a sustainable way. Focus resources on the most attractive markets. Business strategy is about making choices Where should I focus? What makes me different? How will we win? strategic choices © Peter Fisk 2014 theGeniusWorks.com
  77. 77. Innovate the whole business, not products … from business model to customer experience 3. Innovate … Change your business Inspire Focus Envision Innovate Deliver
  78. 78. Banks Example: Long Queues Silent Cashiers Bars Finance Complicated Transactions Boring © GeniusWorks 2014. All rights reserved. creative fusions
  79. 79. Banks Example: Long Queues Silent Cashiers Bars Finance Complicated Transactions Boring Take a seat Funky music Great service Openness About lifestyle Made easy Community build Fun © GeniusWorks 2014. All rights reserved. creative fusions
  80. 80. Banks Example: Caffe Latte Funky Concierge Sofas Life Colourful Community Fun Long Queues Silent Cashiers Bars Finance Complicated Transactions Boring Take a seat Funky music Great service Openness About lifestyle Made easy Community build Fun © GeniusWorks 2014. All rights reserved. creative fusions
  81. 81. Business model Finance Networking 2. Networking enterprise’s structure/ value chain 1. Business model how the enterprise makes money Channel Delivery Brand Customer experience 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefit to customers Core process Process Enabling process 3. Enabling process assembled capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connect your offerings to your customers Business innovation
  82. 82. Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Business innovation
  83. 83. Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years Business innovation
  84. 84. business model
  85. 85. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs, Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models 36 business models
  86. 86. Aligning the business to engage employees and customers … in achieving the inspiring purpose 4. Deliver … Change your impact Inspire Focus Envision Innovate Deliver
  87. 87. strategic horizons Value creation 12 months 24 months 36 months Horizon 1 Outputs Horizon 2 Outputs Horizon 3 Outputs Horizon 3 Developments Horizon 2 Developments Horizon 1 Developments © Peter Fisk 2014 theGeniusWorks.com
  88. 88. Who? What? Why? How much? What not? The target customer (Who is the target segment) The customer context (What they want to achieve) The distinctive benefits (How you help them do it better) The relative price position (% more or less than alternatives) The customer trade offs (What they could get else where) + + - - Customer value proposition Value to customer = customer-centric propositions © Peter Fisk 2014 theGeniusWorks.com
  89. 89. customer-centric propositions © Peter Fisk 2014 theGeniusWorks.com
  90. 90. +genius
  91. 91. +genius
  92. 92. Leadership amplifies the potential of others … individuals and the business to achieve more 5. Inspire … Change your people Inspire Focus Envision Innovate Deliver
  93. 93. sustained value creation Company Location Sector TSR Market Value 1. http://i0.wp.com/www.biznews.com/wp-content/uploads/2014/01/2014-01- 14T093932Z_616010080_GM1EA1E1CXX01_RTRMADP_3_MARKETS-GLOBAL.jpg USA Biopharma 166.3% $7.8bn 2. GungHo Entertainment Japan Gaming 138.5% $8.3bn 3. Galaxy Entertainment Hong Kong Casinos 130.9% $37.9bn 4. Jazz Pharmaceuticals Ireland Biopharma 130.9% $7.3bn 5. Avis Budget USA Travel 125.1% $4.3bn 6. Great Wall Motors China Auto 109.0% $16.8bn 7. Hexpol Sweden Chemicals 101.3% $2.6bn 8. Sirius XM Radio USA Media 96.9% $21.4bn 9. Plastic Omnium France Auto parts 95.6% $4.1bn 10. Brilliance China Hong Kong Automotive 94.6% $8.2bn (Selected other companies) Tencent China Media 58.7% $117.6bn Amazon USA Retail 50.7% $182.5bn Apple USA Technology 46.7% $500.7bn Volkswagen Germany Auto 43.7% $130.8bn Sources: S&P, Thomson Reuters, Bloomberg, BCG TSR = 5 year total shareholder return (shares and dividends), 2009-2013 Market values as at 31 December 2013.
  94. 94. © GeniusWorks 2014. All rights reserved. Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) Economic “value” is the sum of the likely future profits (more accurately, we consider the “economic” profit, which takes into the cost of capital) This year Future years Previous years sustained value creation © Peter Fisk 2014 theGeniusWorks.com
  95. 95. NIKE
  96. 96. Catalyst Control Coach Connector Communicator Command Hierarchical leaders worked in a commoditised production economy Collaborative Leaders succeed in an networked ideas economy 2C to 4C leadership © Peter Fisk 2014 theGeniusWorks.com© Peter Fisk 2014 theGeniusWorks.com
  97. 97. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro
  98. 98. Inspire Focus Envision Innovate Deliver
  99. 99. Create the future in your own vision
  100. 100. PETER FISK is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant. Find out more Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com Next Book: www.Gamechangers.pro
  101. 101. Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days We develop the right approach for your business, working collaboratively to achieve your objectives better, faster. We combine a wide range of processes and tools, insights and ideas, people and partners Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects Engaging your people in a future vision … developing a new business strategy … driving creativity and innovation … developing a new brand … solving a complex problem fast … building your team ACCELERATING GROWTH … strategy, brand and innovation consulting peterfisk@peterfisk.com www.theGeniusWorks.com
  102. 102. DEVELOPING PEOPLE … seeing things differently, thinking different things +geniuspeterfisk@peterfisk.com www.theGeniusWorks.com
  103. 103. Email: peterfisk@peterfisk.com Website: www.theGeniusWorks.com New book: www.Gamechangers.pro Twitter: @geniusworks

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