Возможности разработчиков Nokia

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Презентация Нареша Чоухана с Nokia Developer Days 2012

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Возможности разработчиков Nokia

  1. 1. Nokia Developer OpportunityNaresh ChouhanHead of Strategic MarketingNokia Developer Experience Nokia Internal Use Only
  2. 2. Win with Connect theMicrosoft next Billion Nokia Internal Use Only
  3. 3. June 2012Nokia Store:Over 5 Billion DownloadsMore than 15 million/dayJune2009 Nokia Internal Use Only
  4. 4. June 2012Nokia Store - Russia:Growing RapidlyJune2009 Nokia Internal Use Only
  5. 5. Everybody wants apps… April 2010 April 2011 April 2012 Nokia Internal Use Only
  6. 6. Nokia Internal Use Only
  7. 7. We have chosen a clear directionThe Next Billion Strategy Pillars Highly Aspirational Best access to local app product the Internet and economies and portfolio to information partnerships Nokia Internal Use Only
  8. 8. Nokia Internal Use Only
  9. 9. Nokia Internal Use Only
  10. 10. ASHA 305/306 ASHA 311 Nokia Internal Use Only
  11. 11. ASHA 305/306 ASHA 311 Nokia Internal Use Only
  12. 12. Developer Experiences with Series 40 Asha Devices… Nokia Internal Use Only
  13. 13. Nokia Internal Use Only
  14. 14. Nokia Internal Use Only
  15. 15. Nokia Internal Use Only
  16. 16. Nokia Internal Use Only
  17. 17. Windows Phone 8 announcement by Microsoft• Windows Phone and Windows share the same core code• Windows Phone 8 brings new hardware capabilities like multi-core chips, more screen resolutions, SD card support and NFC• Windows Phone 8 delivers a great new Start Screen, as well as other new features like IE 10 and Wallet• Windows Phone 8 delivers better Enterprise capabilities such as encryption, management and Company Hub Nokia Internal Use Only
  18. 18. 100,000+ Nokia Internal Use Only
  19. 19. • A great new Start screen• Better App engagement for developers• WP7.8 Release from Nokia and Microsoft – allows Developers to leverage existing investments Nokia Internal Use Only
  20. 20. Truly Global, Deeply Local Nokia Internal Use Only
  21. 21. Nokia Lumia Experience keeps getting better Windows Phone 7.5 Windows Phone 7.5 & Windows Phone 8 Windows Phone 7.8 Intuitive and fluid Metro UI Nokia differentiating experiences Beautifully different design Familiar Nokia phone features TODAY’S FOCUS Nokia Internal Use Only
  22. 22. Our Commitment to Existing Lumia Customers Counters Camera Nokia Music Nokia Internal Use Only
  23. 23. Nokia Nokia NokiaMAPS TRANSPOR DRIVE T Nokia Internal Use Only
  24. 24. Karl Ots ‫ ‏‬fincooper @Absolutely loving the ‫ ‏‬UX‫‏‬of the new ‫ ‏‬wp8‫‏‬start # #screen! Great job at ‫ ‏‬wpsummit‫‏‬ # ! Prince GEE™ ‫ ‏‬InnoCentGee @ #WP8‫‏‬will share the same kernel with ‫ ‏‬Windows8‫‏‬ # Meaning i will be able to use the same programming code to write for both platforms...AwesomeJonathan Kight ‫ ‏‬jon_kight @Wow, LOB App Deployment in WP8? Thatsactually really awesome. ‫ ‏‬WindowsPhone # Jeremiah Billmann ‫ ‏‬JBillmannI love the @ current direction of Microsoft.... Metro, Surface, Win8, WP8 & Xbox. Shared UX and components. Awesome. Especially for devs ;-) Nokia Internal Use Only
  25. 25. Nokia Internal Use Only
  26. 26. 4 54 130 100,000 Available Apps Lumia Available Markets AvailableSmartphones Operators Nokia Internal Use Only
  27. 27. Joint Activities with Microsoft• Over 600 developers events globally• University Programs and Challenge Cup Events•Porting guides• Business & Design Clinics Nokia Internal Use Only
  28. 28. 20,000+ Nokia Internal Use Only
  29. 29. Nokia Internal Use Only
  30. 30. Nokia’s Windows Phone App Strategy Top-performing apps on other platforms made better for Windows Phone Original, exclusive apps with best-in-class features for top brands Existing content used to develop a first-of-its kind experience Nokia Internal Use Only
  31. 31. Big Brands with Global Appeal Nokia Internal Use Only
  32. 32. Nokia BusinessDevelopment Kit Nokia Internal Use Only
  33. 33. Monetization tools provide ways to increase revenue In-App In-App In-App Purchasing Advertising Analytics Nokia Internal Use Only
  34. 34. Nokia Internal Use Only
  35. 35. Nokia Internal Use Only
  36. 36. Nokia Internal Use Only
  37. 37. What local means? Nokia Internal Use Only
  38. 38. 100M 100M 100M $1000 / day$1000 / day Nokia Internal Use Only
  39. 39. Great Products Differentiated & Expanded Consumer Markets ExperiencesMonetization Local Tools Support Nokia Internal Use Only
  40. 40. Thank You! Nokia Internal Use Only

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