The Nokia Premium Developer Program for Asha helps developers succeed with Nokia Asha phones, Nokia’s most affordable smartphones. The programme provides developers who qualify with high-value support and tools that optimise and enhance their development efforts and that improve the discoverability of their quality apps. In this webinar, we show you what benefits the Nokia Premium Developer Program for Asha delivers beyond those that come with standard Nokia Developer registration. We describe the productivity tools that come with programme membership, including a free Nokia Asha 310 phone, expanded remote device access when you’re ready to test, and free tech support tickets when you need help. We also explain the app-promotion opportunities, including promotion in Nokia Store or $500 in Nokia Ad Exchange (NAX) credits. Best of all, membership is absolutely free.

1. Introduction
to the Asha
Premium
Developer
Program
Anna Chiang
Developer Programs
Asha.developer@nokia.com
© 2013 Nokia. All rights reserved.

2. AGENDA
• Why Develop for Series 40 / Asha Platform
• Asha Premium Developer Program Overview
• Why Join Now
• How to Apply for Asha PDP
• Questions
2 © 2013 Nokia. All rights reserved.

3. WHY DEVELOP FOR SERIES 40 / ASHA PLATFORM
18
675 million developers
Series 40 have passed
phones in 100 million
active use Download
milestone
774
More than developers
82 million passed 1+
active Nokia million
store Download
customers milestone
Nokia store 9 billion+ More than
in 190+ cumulative 63K content
countries downloads Items
90% in local from Nokia available for
language Store Series 40

4. BUILD APPS FOR THE MOST AFFORDABLE
NOKIA SMARTPHONES
Nokia Asha Nokia Asha Nokia Asha 310 Nokia Asha 311
305 and 306 308 and 309 Ready for everything High performance
Fun and affordeable Full screen touch, with dual-SIM and WiFi with premium design
with full touch sophisticated looks
4 © 2013 Nokia. All rights reserved.

5. ASHA PREMIUM DEVELOPER PROGRAM OVERVIEW
LEVEL 1: LEVEL 2:
ENHANCED PRODUCTIVITY APP PROMOTION
TOOLS OPPORTUNITIES
+ + OR
Free Expanded Free Tech Nokia Nokia
Developer Remote Support Store Ad Exchange
Device Device Promotion credit
Access ($500 USD)
5 © 2013 Nokia. All rights reserved.

6. FREE DEVELOPER DEVICE
GAIN FAMILIARITY WITH THE PLATFORM
FASTER APP DEBUGGING AND TESTING
CREATE QUALITY APPS
Nokia Asha 310
Dual SIM
Wi-Fi
Value: 102 USD
6 © 2013 Nokia. All rights reserved.

7. EXPANDED REMOTE DEVICE ACCESS
TEST YOUR APP AND SERVICES REMOTELY
ACCESS MORE ASHA DEVICES THAN
NON-PREMIUM DEVELOPERS
Remote control more device models, install and run your
applications, transfer files, and analyze log files in real-time
Models Available: Asha 308, 309, 310, and 311
7 © 2013 Nokia. All rights reserved.

8. FREE TECH SUPPORT TICKETS
GET SUPPORT DIRECTLY FROM NOKIA
DEVELOP MORE EFFICIENTLY
AVOID COMMON PITFALLS
2x tickets for Asha development support
Value: 198 USD
8 © 2013 Nokia. All rights reserved.

9. GET BETTER VISIBILITY FOR YOUR APP
AND REACH MORE USERS THROUGH
NOKIA STORE PROMOTION
Get your app promoted on one of the following:
- Featured apps
- App spotlights
- Categories and collections
Global and regional promotional slots available
9 © 2013 Nokia. All rights reserved.

10. OR
GET BETTER VISIBILITY FOR YOUR APP
AND REACH MORE USERS THROUGH
NOKIA AD EXCHANGE (NAX) CREDIT AND
ADVERTISE YOUR APP OR GAME INSIDE
OTHER DEVELOPERS’ APPS
$500 USD Credit to run paid campaigns
10 © 2013 Nokia. All rights reserved.

11. WHY JOIN NOW
MAKES HELPS YOU INCREASES BRINGS YOU
DEVELOPMENT CREATE THE VISIBILITY CLOSER TO
FASTER AND QUALITY APPS OF YOUR APPS MILLIONS OF
EASIER ASHA USERS
Get your Asha 310 device Lock in early Nokia Store promo slots
now, while they’re still available! and be one of the first to get NAX ad credits
11 © 2012 Nokia. All rights reserved. 11

12. HOW TO APPLY FOR A FREE 1-YEAR MEMBERSHIP
LEVEL 1:
PRODUCTIVITY
3RD
2ND If you are approved, you will be
granted access to the 3 productivity
1ST Your application will be reviewed
and approved/rejected within
benefits*: Free device + Expanded
RDA + 2x Tech support tickets.
Apply on 5 working days.
developer.nokia.com/premiumasha
- You will need to submit links to
2 existing apps that you have
developed and published on any
mobile platform*.
*Benefits are redeemable only once per membership year.
12 © 2013 Nokia. All rights reserved.

13. JOINING AND ACCESSING THE BENEFIT LEVELS:
LEVEL 2:
PROMOTION 6TH
5TH Apply for promotion benefits*: you
will be able to choose either Nokia
4TH Fulfill the quality criteria and other
reqs.:
Store promotion OR NAX credit.
- You may only be granted 1 of the
promotion benefits.
Develop and publish a NEW app - Min. standards set by Nokia Store*
- Min. rating of 4 stars from 25 app - Only 1 submission per publisher per
for full-touch Asha devices. calendar quarter.
reviews
- Java or web apps will be accepted.
- App must be live for min. 2 weeks.
.
*Benefits are redeemable only once per membership year.
13 © 2013 Nokia. All rights reserved.

14. DEMO – HOW TO ACCESS YOUR BENEFITS
Log-in to your account at
http://www.developer.nokia.com/Developer_Programs/
Go to
https://www.developer.nokia.com/Developer_Programs/Asha_developer_
program.xhtml
Click on ‘Already a Member? Click here for your benefits’
then
Order your device, apply for NAX and Nokia Store benefits, view your tech
tickets, and reserve a device for device RDA.
14 © 2013 Nokia. All rights reserved.

15. Questions?
JOIN
NOW!
Asha.developer@nokia.com developer.nokia.com/premiumasha
A FREE ASHA TOUCH SMARTPHONE FOR YOU.
MORE USERS FOR YOUR APPS.
15 © 2013 Nokia. All rights reserved.

16. THANK
YOU!
16 © 2013 Nokia. All rights reserved.