Successfully reported this slideshow.
Your SlideShare is downloading. ×

Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 40 Ad
Advertisement

More Related Content

Slideshows for you (20)

Viewers also liked (12)

Advertisement

Similar to Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices (20)

More from Noisy Little Monkey (20)

Advertisement

Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices

  1. 1. LOCAL SEO HOW TO DRIVE TRAFFIC FROM MAPS & MOBILE DEVICES #DigiBuff@MrJonPayne
  2. 2. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
  3. 3. Over 100 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
  4. 4. “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+ RECOGNISED FOR INNOVATION
  5. 5. OOH PRETTY CLIENTS, SHINY THINGS YADDA YADDA YADDA #DigiBuff@MrJonPayne
  6. 6. LOCAL SEO WHO NEEDS IT? #DigiBuff@MrJonPayne
  7. 7. YOUR TARGET MARKET #DigiBuff@MrJonPayne
  8. 8. MAIN CUSTOMER BASE #DigiBuff@MrJonPayne
  9. 9. EASY WINS #DigiBuff@MrJonPayne
  10. 10. LOCAL SEO WHEN DOES IT SHOW? #DigiBuff@MrJonPayne
  11. 11. NOT LOCAL #DigiBuff@MrJonPayne
  12. 12. LOCAL #DigiBuff@MrJonPayne
  13. 13. NOT LOCAL #DigiBuff@MrJonPayne
  14. 14. LOCAL #DigiBuff@MrJonPayne
  15. 15. LOCAL #DigiBuff@MrJonPayne
  16. 16. LOCAL #DigiBuff
  17. 17. LOCAL NOW #DigiBuff@MrJonPayne
  18. 18. TIME SPENT ON SCREEN TYPE PER DAY http://www.millwardbrown.com/adreaction/2014/#/ GLOBAL
  19. 19. TIME SPENT ON SCREEN TYPE PER DAY http://www.millwardbrown.com/adreaction/2014/#/ UK
  20. 20. DESIGNER? You can come test your new website here: http://odlbristol.co.uk WE GOT YO BACK @MrJonPayne
  21. 21. YOU’RE INVITED @MrJonPayne
  22. 22. IT’S FREE @MrJonPayne
  23. 23. blackberry apple pi htc lenovo sony lg tvsamsung motorola kindle @MrJonPayne
  24. 24. HOW DO I SET MY LOCAL SEO UP? AND MAKE IT OK #DigiBuff@MrJonPayne
  25. 25. Image Credit #DigiBuff@MrJonPayne
  26. 26. #DigiBuff@MrJonPayne
  27. 27. PLAY THE GAME Read the rest of these slides before you go ahead and do this… GOOGLE MAKES LOCAL SEARCH FUN!
  28. 28. HOW DO I SET IT UP? AND MAKE IT AWESOME? #DigiBuff@MrJonPayne
  29. 29. Image Credit Local Ranking Factors by on Moz RANKING FACTORS
  30. 30. REAL WORLD SIGNALS #DigiBuff@MrJonPayne
  31. 31. BE A REAL BUSINESS • A physical address in the city being searched • A “real” phone number. E.g. 0117 not 0800 • This NAP* information featured clearly on your website *Name, Address, Postcode IN A REAL LOCATION
  32. 32. MY BUSINESS SIGNALS #DigiBuff@MrJonPayne
  33. 33. BE ACCURATE & HONEST • Proper category associations • NAP information EXACTLY as it appears on your website • Keyword in business title (E.g. BLB Solicitors) • Review quantity • Review velocity • Review diversity Reviews don’t have to be on Google (although it helps to have some) it aggregates reviews from other sources too DON’T SPAM (THAT MEANS YOU, SEO SHITS)
  34. 34. SIGNALS ON YOUR SITE #DigiBuff@MrJonPayne
  35. 35. PAGE RELEVANCE + AUTHORITY • Your location as a keyword in title tags and headlines • High-quality inbound links • Schema / Microformat mark up of your NAP on your site • Geositemaps / KML Useful resources: http://moz.com/ugc/category/local-seo PLUS SOME NERDY SHIZZLE
  36. 36. <h1 class="title">Bristol</h1> <div itemscope="" itemtype="http://schema.org/LocalBusiness"> <h2><span itemprop="name">Noisy Little Monkey Ltd</span></h2> <p><span itemprop="description">Search Optimisation &amp; Social Media Agency</span></p> <div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">C/O Aardman Animations, Gasferry Road</span>,<br> <span itemprop="addressLocality">Bristol</span>,<br> <span itemprop="addressCountry">GB </span></div> <p>Phone: <span itemprop="telephone">0117 327 0171</span> </p></div>
  37. 37. SIGNALS ON OTHER SITES #DigiBuff@MrJonPayne
  38. 38. LINKS NOT THE MAIN DRIVER HERE • Consistent, high-quality citations from sources that are: Authoritative Trustworthy Industry-relevant • Chambers of Commerce • Companies House • Regulatory bodies • Local Gov’t Directories • IYP (Quality ones) • FIX DUPLICATE OR INACCURATE LISTINGS • GIVE THIS JOB SOMEONE ANALY RETENTIVE Did I mention consistency or NAP? Obviously, nice to have though
  39. 39. Image Credit #DigiBuff@MrJonPayne
  40. 40. plus.google.com/+JonPayne @MrJonPayne ODLbristol.co.uk

×