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Digital Gaggle | Social Media Conference | Tiff Maddox '5 Reasons Your Video Didn't Go Viral' Talk

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At the Digital Gaggle conference, Tiff Maddox shared her secrets for how to make successful (and super shareable) online video content.

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Digital Gaggle | Social Media Conference | Tiff Maddox '5 Reasons Your Video Didn't Go Viral' Talk

  1. 1. WHY YOUR VIDEO DIDN’T GO ‘VIRAL’AND HOW TO DO SOCIAL VIDEO RIGHT MARCH 2017 WWW.RUBBERREPUBLIC.COM
  2. 2. WE ARE AN AWARD WINNING FILM SOCIAL STUDIO SPECIALISING IN CONCEIVING, CREATING AND SHARING FILM CONTENT FOR THE WEB. WE BELIEVE IN MAKING CONTENT AUDIENCES GENUINELY WANT TO WATCH AND SEE THE VALUE IN OUR WORK AS BEING HOW MUCH IT IS SHARED. ABOUT US THE HEART OF WHAT WE DO
  3. 3. INTRODUCTION Writing is at the heart of what we do. We conceive, shoot and post-produce the majority our content in house. Having done this for over a decade, we have plenty of experience (and a few awards to boot) and we also spend a lot of time on the internet.
  4. 4. HIGHLIGHT REEL WHAT IT LOOKS LIKE
  5. 5. WHY DIDN’T MY LAST CAMPAIGN HAVE THE IMPACT I THOUGHT IT MIGHT?
  6. 6. AUDIENCE FIRST?
  7. 7. PLATFORMS INFLUENCERS COMMUNITIES What environment is this content going into? Will people advocate for your video? AUDIENCE Is it good enough for them?
  8. 8. WAS IT AUTHENTIC?
  9. 9. BRAND AUTHENTICITY PRODUCTION Can / should the brand be saying this? Did you do it for real? Did you consider practicalities? AUTHENTICITY ENTERTAINMENT FIRST Did the brand overtake the messaging?
  10. 10. WAS IT EMOTIONALLY RESONANT?
  11. 11. PROVOKE A REACTION AUTHENTICITY Was it bold enough? What emotion do you want associated with your brand? EMOTION SURPRISING Is it something I’ve never seen before?
  12. 12. WHAT’S IN IT FOR THEM?
  13. 13. ALTRUSIM IDENTIFICATION Is the video useful in some way? What does your content say about the person who shares it? IDENTITY
  14. 14. IS THE IDEA GOOD ENOUGH?
  15. 15. KICK IT ABOUT WHAT DOES IT SAY ABOUT YOU? Was the idea scrutinised enough? Would you share it? CREATIVE WHAT’S TRENDING? Does it tap into any existing conversations?
  16. 16. WWW.RUBBERREPUBLIC.COM THANK YOU!

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