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Digital Gaggle | Social Media Conference | Drew Benvie 'How Messaging Apps Are Reinventing Social Media' Talk

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Drew Benvie, MD of social media agency Battenhall, spoke about the importance of messaging apps for your brand in 2017.

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Digital Gaggle | Social Media Conference | Drew Benvie 'How Messaging Apps Are Reinventing Social Media' Talk

  1. 1. X How messaging apps are reinventing social media Drew Benvie, March 2017 @battenhall
  2. 2. Drew Benvie, founder & MD, Battenhall •  battenhall.net •  db@battenhall.net •  Twitter: @drewb
  3. 3. The landscape today •  Organic social media engagement in decline •  WhatsApp growing 100x faster than Twitter •  Snapchatters view 10bn videos per day •  Privacy and intimacy driving growth in social •  WhatsApp & FB Messenger are each bigger than Twitter & Instagram combined
  4. 4. A history of brands on social For customer engagement To influence press or decision makers To improve search engine optimisation To help sell more stuff….
  5. 5. Early experiments in messaging apps Media brands were the early adopters •  Captive audience •  High engagement rates •  Innovation in the noise
  6. 6. Social media and messaging apps Media brands were the early adopters •  Captive audience •  High engagement rates •  Innovation in the noise
  7. 7. Brands and media on messaging apps
  8. 8. 11,000+ AI bots in FB Messenger store
  9. 9. 11,000+ AI bots in FB Messenger store
  10. 10. Innovation in Asia: WeChat
  11. 11. The Evolution of Snapchat
  12. 12. The Evolution of Snapchat
  13. 13. The Evolution of Snapchat
  14. 14. 5 trends shaping the evolution of social media
  15. 15. 1. A change in behaviours @battenhall
  16. 16. The death of the demographic Watch Network Curate Connect Creative News Multipurpose
  17. 17. 2. Rise of the machines @battenhall
  18. 18. Facebook Messenger Bots
  19. 19. Robot reporters
  20. 20. 3. The news feed is dead, long live 'The Story'. @battenhall
  21. 21. ‘The Story’ is the new Feed
  22. 22. On Instagram, Snapchat and WhatsApp
  23. 23. 4. Trolls and the fightback @battenhall
  24. 24. The social networks protecting you
  25. 25. Increase in trolls
  26. 26. We will see ‘comments off’ increasingly an option
 
 The growth of private networks and messaging apps 
 
 More powerful tools to fight bot trolls
 
 Community management will go up all the way The social networks strike back
  27. 27. 5. The future of engagement @battenhall
  28. 28. Engagement and the Battenhall WhatsApp
  29. 29. Engagement and the Battenhall WhatsApp
  30. 30. Thank you Drew Benvie Twitter: @drewb Insta / Snapchat: @drewbenvie

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