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Maximizing Your Social Media Potential


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Maximizing Your Social Media Potential

  1. 1. Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services twitter handle: nofussacctng
  2. 2. The 3 “C’s” of Social Media twitter handle: nofussacctng Conversation Content Connect
  3. 3. twitter handle: nofussacctng Create and distribute relevant or interesting content CONTENT <ul><li>Blog posts – yours or others </li></ul><ul><li>Company news </li></ul><ul><li>Promotional (keep to a minimum) </li></ul><ul><li>Hobbies & interests </li></ul><ul><li>Let your personality show </li></ul>Conversation Content Connect
  4. 4. Keep content posts or status updates to a max of 140 characters If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it. Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing. Organize your content and save for future or scheduled posts twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect
  5. 5. <ul><li>Unique content to distribute </li></ul><ul><li>Posted immediately or scheduled </li></ul><ul><li>Save your content to build a library for future posts </li></ul><ul><li>Retweet, like, reply or comment </li></ul><ul><li>Find content to distribute </li></ul><ul><li>Favorite blogs, or message boards or communities </li></ul><ul><li>Bring them to you in one place such as an </li></ul><ul><li>igoogle dashboard (via rss feeds) </li></ul><ul><li>Cross posting </li></ul><ul><li>Blog, youtube, slideshare, etc. </li></ul> twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect
  6. 6. twitter handle: nofussacctng Connecting with friends, fans, followers etc… CONNECT <ul><li>Twitter: people you follow and </li></ul><ul><li>people that follow you </li></ul><ul><li>Linkedin: connections </li></ul><ul><li>Facebook: friends / fans </li></ul><ul><li>Import your address book (all sites) </li></ul><ul><li>Search link to syracuse “hood” </li></ul><ul><li>Use hash tags in tweets </li></ul><ul><li>Advanced twitter searches </li></ul>Conversation Content Connect
  7. 7. twitter handle: nofussacctng Social Media is all about the Conversation CONVERSATION <ul><li>Twitter </li></ul><ul><li>Interact with followers (via RT or @ “reply”) </li></ul><ul><li>Ask a question to cause viewers to respond </li></ul><ul><li>Advanced: twitterchats - intensive 1 hr IM type conversation of all tweeps following a specific hash tag </li></ul><ul><li>Facebook / Linkedin </li></ul><ul><li>Like a post </li></ul><ul><li>Comment on a post </li></ul><ul><li>Ask a question </li></ul>Conversation Content Connect
  8. 8. twitter handle: nofussacctng How can we as a group assist each other to expand our networking potential? Power in Numbers <ul><li>Follow other WBOC members </li></ul><ul><ul><li>Via twitter, facebook, facebook fan pages, linkedin subscribe to blogs etc. </li></ul></ul><ul><ul><li>Interact with those members </li></ul></ul><ul><ul><li>Distribute their posts etc. </li></ul></ul><ul><ul><li>Liking a status, commenting on a status </li></ul></ul><ul><ul><li>Retweeting a tweet or replying to a tweet </li></ul></ul>Conversation Content Connect
  9. 9. twitter handle: nofussacctng How to set up lists Power in Numbers <ul><ul><li>Facebook: Set up a List of WBOC or any other “Networking” group </li></ul></ul><ul><ul><li>Twitter: Lists – you can manage these on the twitter site or via dashboards like hootsuite (I use hootsuite) </li></ul></ul><ul><ul><li>Linkedin – No real way to filter the update feed by a list </li></ul></ul><ul><ul><li>You just need to scan the feed for posts to react to </li></ul></ul>Conversation Content Connect
  10. 10. With a Little Help From Our “Friends” twitter handle: nofussacctng Angi makes a post > if even just 4 people likes or comments on the post, her network potential increases from 200 to 1000! If someone sees Joanne’s like or comment the circle grows Lisa 200 Allison 200 Nicole 200 Joanne 200 Angi 200
  11. 11. Resources <ul><li>Tonight's power point is available online </li></ul><ul><li>at </li></ul><ul><li>Special WBOC member rates for social </li></ul><ul><li>media training now thru March 31, 2011 </li></ul><ul><li>3 on 1 training / grab 2 of your friends </li></ul><ul><li>$180 for 2 hrs or $60 each </li></ul><ul><li>max of 3 trainees </li></ul> twitter handle: nofussacctng
  12. 12. Resources twitter handle: nofussacctng Wednesday – May 4, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr WBOC member: Pamela Baker Gratton Owner of Trouble Tree Enterprises Social media consulting for small business and non-profits; assisting with tools and applications to establish a social media presence.