Maximizing Social Media Potential

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Maximizing Social Media Potential

  1. 1. Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng
  2. 2. Who am I? <ul><li>Accountant </li></ul><ul><li>Quickbooks Certified ProAdvisor </li></ul><ul><li>Enrolled Agent with the IRS </li></ul><ul><li>Small Business Owner Since 2007 </li></ul><ul><li>Social Media Enthusiast </li></ul>www.nofussaccounting.com twitter handle: nofussacctng
  3. 3. Intro to Social Media www.nofussaccounting.com twitter handle: nofussacctng
  4. 4. What is Social Media? 1 Public Relations 2 Customer Service 3 Loyalty Building 4 Collaboration 5 Networking 6 Customer Acquisition www.nofussaccounting.com twitter handle: nofussacctng Ultimately it is ALL about gaining….. AUTHORITY, LEADERSHIP & TRUST
  5. 5. SEO with Social Media Sites www.nofussaccounting.com twitter handle: nofussacctng Search engine optimization – Google looks at two main items 1. Inbound links List of sites and directories to sign up with 2. Keyword density When creating your bio or description: draft it in the third person use the keywords you wish customers to search for you with use the same bio in all directories or sites if possible
  6. 6. The 3 “C’s” of Social Media www.nofussaccounting.com twitter handle: nofussacctng Conversation Content Connect
  7. 7. www.nofussaccounting.com twitter handle: nofussacctng Create and distribute relevant or interesting content CONTENT <ul><li>Blog posts – yours or others </li></ul><ul><li>Company news </li></ul><ul><li>Promotional (keep to a minimum) </li></ul><ul><li>Hobbies & interests </li></ul><ul><li>Let your personality show </li></ul><ul><li>Interact with relevant forums etc. </li></ul><ul><li>Intuit Community example </li></ul>Conversation Content Connect
  8. 8. Keep content posts or status updates to a max of 140 characters If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it. Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing. Organize your content and save for future or scheduled posts www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect
  9. 9. <ul><li>Unique content to distribute </li></ul><ul><li>Posted immediately or scheduled </li></ul><ul><li>Save your content to build a library for future posts </li></ul><ul><li>Retweet, like, reply or comment </li></ul><ul><li>Find content to distribute </li></ul><ul><li>Favorite blogs, or message boards or communities </li></ul><ul><li>Bring them to you in one place such as an </li></ul><ul><li>igoogle dashboard (via rss feeds) </li></ul><ul><li>Cross posting </li></ul><ul><li>Blog, youtube, slideshare, etc. </li></ul>www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect
  10. 10. www.nofussaccounting.com twitter handle: nofussacctng Connecting with friends, fans, followers etc… CONNECT <ul><li>Twitter: people you follow and </li></ul><ul><li>people that follow you </li></ul><ul><li>Linkedin: connections </li></ul><ul><li>Facebook: friends / fans </li></ul><ul><li>Import your address book (all sites) </li></ul><ul><li>Search twellow.com link to syracuse “hood” </li></ul><ul><li>Use hash tags in tweets </li></ul><ul><li>Advanced twitter searches </li></ul>Conversation Content Connect
  11. 11. www.nofussaccounting.com twitter handle: nofussacctng Social Media is all about the Conversation CONVERSATION <ul><li>Twitter </li></ul><ul><li>Interact with followers (via RT or @ “reply”) </li></ul><ul><li>Ask a question to cause viewers to respond </li></ul><ul><li>Advanced: twitterchats - intensive 1 hr IM type conversation of all tweeps following a specific hash tag </li></ul><ul><li>Facebook / Linkedin </li></ul><ul><li>Like a post </li></ul><ul><li>Comment on a post </li></ul><ul><li>Ask a question </li></ul>Conversation Content Connect
  12. 12. www.nofussaccounting.com twitter handle: nofussacctng How can we as a group assist each other to expand our networking potential? Power in Numbers <ul><li>Follow other in your networking group </li></ul><ul><ul><li>Via twitter, facebook, facebook fan pages, linkedin subscribe to blogs etc. </li></ul></ul><ul><ul><li>Interact with them </li></ul></ul><ul><ul><li>Distribute their posts etc. </li></ul></ul><ul><ul><li>Liking a status, commenting on a status </li></ul></ul><ul><ul><li>Retweeting a tweet or replying to a tweet </li></ul></ul>Conversation Content Connect
  13. 13. www.nofussaccounting.com twitter handle: nofussacctng How to set up lists Power in Numbers <ul><ul><li>Facebook: Set up a lists focused on social networking and interaction. </li></ul></ul><ul><ul><li>* New on Facebook is the “new” fan page and ability to see the feed of just the businesses etc that the fan page has liked. </li></ul></ul><ul><ul><li>Twitter: Lists – you can manage these on the twitter site or via dashboards like hootsuite or tweetdeck (I use hootsuite) </li></ul></ul><ul><ul><li>Linkedin – No real way to filter the update feed by a list </li></ul></ul><ul><ul><li>You just need to scan the feed for posts to react to </li></ul></ul>Conversation Content Connect
  14. 14. With a Little Help From Your “Friends” www.nofussaccounting.com twitter handle: nofussacctng Esther makes a post > if even just 4 people likes or comments on the post, her network potential increases from 200 to 1000! If someone sees Joanne’s like or comment the circle grows
  15. 15. Resources <ul><li>Tonight's power point is available online </li></ul><ul><li>at www.slideshare.net/nofussacctng </li></ul><ul><li>Special rates for social media training now thru August 31, 2011 </li></ul><ul><li>3 on 1 training / grab 2 of your friends </li></ul><ul><li>$180 for 2 hrs or $60 each </li></ul><ul><li>add a 4th for added $60 (max 4) </li></ul><ul><li>One on one also available for $60 per Hr </li></ul>www.nofussaccounting.com twitter handle: nofussacctng
  16. 16. Resources www.nofussaccounting.com twitter handle: nofussacctng Wednesday – November 1, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr On Facebook Grandma Mary
  17. 17. Take Aways for Tonight <ul><li>Branding: draft a bio using keywords that would be used to search for your business on google </li></ul><ul><li>Set up social media accounts </li></ul><ul><li>SEO: create inbound links to your site </li></ul><ul><li>Explore Twitter – Don’t be afraid!! </li></ul>www.nofussaccounting.com twitter handle: nofussacctng

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