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Got VIdeo ?


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Presentation by Joanne DelBalso at WNET Connections Conference .

Topic: The Importance of Video in Social Media Marketing.

Published in: Education
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Got VIdeo ?

  1. 1. Video Marketing
  2. 2. Video Marketing Goals • To Attract and Convert Your Ideal Audience • Building Brand Awareness • Building Authority - You Are The Go To Expert ! • Build Your Community - Raving Fans !!
  3. 3. Video Marketing Stats • Visitors who view videos stay on websites 2 minutes longer than those that don’t view videos. • Homepage videos are shown to increase conversion rates by 20% or more. • Using video on a landing page can increase conversion rates by 80%. • Adding an explanation video to an email can increase open rates to 200% - 300%.
  4. 4. Why Video ? • We are naturally VISUAL learners • Wireless traffic to grow 300% globally by 2017 - led by VIDEO!!
  5. 5. Which Do You Prefer ? A. B.
  6. 6. Why Video ? -Dr. James McQuivey Forrester Research
  7. 7. Why is Video That Valuable? Video HUMANIZES
  8. 8. Why is Video That Valuable? Video HUMANIZES
  9. 9. Why is Video That Valuable? Video HUMANIZES
  10. 10. Why is Video That Valuable? Video HUMANIZES
  11. 11. Stories are remembered up to 22X more than facts alone. - Stanford University GSB
  12. 12. Video Tells The Story
  13. 13. Video for Speakers / Entrepreneurs • The WHY Video - ( The About Me Video ) ( Sizzle Reel ) • SEO Video - To Generate Traffic - YOUTUBE !! • Lead Generator Video - • Giving Value - Teaching, Tutorials, Webinars ( many use as “free gift” Videos ) • Customer Attracting Sales Video
  14. 14. The Video Work Flow
  15. 15. All About The WHY People Don’t Care What You Do …… UNTIL They Know WHY You Do It!!! - Simon Sinek
  16. 16. - Simon Sinek This is what the company does to fulfill that core belief. WHAT
  17. 17. - Simon Sinek This is how the business fulfills that core belief. HOW
  18. 18. - Simon Sinek This is the core belief of the business. It's why the business exists. WHY
  19. 19. All About The WHY • Apple Computers - Starts With Their WHY! What is Apple Started with WHAT? "We make great computers. They're user friendly, beautifully designed, and easy to use. Want to buy one?” "With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?"
  20. 20. All About The WHY • Joanne’s WHY In marketing and branding my accounting business, I found my WHY. I am fueled by learning and laughter, I believe entrepreneurs shine when they can share their story thru social media. May I show you the way?
  21. 21. QUESTIONS??