Intro to Twitter for Companies

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An updated Twitter 101 deck. Focus on "5 considerations before companies dive into Twitterville" and "Advantage for companies on the Social Media fence"

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Intro to Twitter for Companies

  1. 1. Twitter Talk! Evelyn So Noesium Consulting Inc.
  2. 2. Warning! The only way to “get” Twitter is to try it!
  3. 3. Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah
  4. 4. Eavesdropping encouraged!
  5. 5. Follow and be Followed
  6. 6. What are you Tell doing? Follow Unfollow Block Connect Converse Direct Message Retweet Message & Share Topic Hashtag
  7. 7. Apps Other Mobile Social SMS Networks
  8. 8. Why is it so popular? Looks like a time waster! Do organizations actually use this?
  9. 9. Companies that tweet … too many to list
  10. 10. Get Closer to Customers Listen Observe Find Help Talk WITH Talk TO BUILD or BREAK a Brand in 140 characters or less
  11. 11. 5 Considerations Before Organizations Dive into Twitterville Who and Where are your targets? Why? Fit into overall strategy & operation? Who will be responsible for tweeting? How to start a Twitter communication? How to adopt the right conversational style?
  12. 12. Organizations who are still on the fence … have some advantages! Avoiding the me-too syndrome Going for Social Media commitment Not neglecting housekeeping Mapping out operation and structural change Evangelizing and obtaining buy-ins Living and learning Social Media
  13. 13. Follow me! @evelynso Evelyn So Noesium Consulting Inc. www.noesium.com

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