FIRST PRIZE                                                                                                    Green Archi...
FIRST PRIZE                                                                                                    Green Archi...
PROJECT                        From theory to practice: urban planning, architecture & business model        PROJECT  24/0...
PROJECT  24/09/2012                                          • to dissect   Brussels                  The complex system  ...
PROJECT  24/09/2012   Brussels                  The complex system         The three main understandings SustainabilityCom...
PROJECT  24/09/2012                                    • concentrate sustainability issues   Brussels                  The...
PROJECT  24/09/2012   Brussels                  The problematic   NYC, manmade world between 1609 and 2009 SustainabilityC...
PROJECT  24/09/2012   Brussels                  The problematic                           • critical but potential        ...
PROJECT  24/09/2012   Brussels                  Application of the   • taking care of the available water resource        ...
PROJECT  24/09/2012   Brussels                  Application at the   • other buildings for the porous belts               ...
PROJECT  24/09/2012   Brussels                  Application at the       • new urban forms & spatial practice             ...
PROJECT  24/09/2012   Brussels                  Application on   A vertical bus terminal treating ecologically local waste...
PROJECT  24/09/2012   Brussels                                • vertical water management Sustainability   Integrated syst...
PROJECT  24/09/2012   Brussels                  A diversity of   Don’t plan the bees: design ‘the best empty box’ Sustaina...
PROJECT  24/09/2012   Brussels                  A diversity of               • Micro-ecosystems on a few meters scale     ...
PROJECT  24/09/2012   Brussels                  An unique combination   Integrating technological & technical processes to...
PROJECT  24/09/2012   Brussels Sustainability                  Innovating thanks to the   Answering to sustainability issu...
PROJECT  24/09/2012   Brussels                                 • Could be applied to every context Sustainability   The sa...
PROJECT  24/09/2012   Brussels                  Biodiversity beyond            • Integration of technopshere & biosphere S...
DISCUSSION on 2 main communication concepts                           The multi-stakeholder process                       ...
DISCUSSION  24/09/2012   Brussels                     Biodiversity beyond SustainabilityCommunications    Lunch           ...
DISCUSSION  24/09/2012   Brussels                     Biodiversity beyond             • Multi-stakeholders process        ...
DISCUSSION  24/09/2012   Brussels                     The stakeholder   Interviews, researches, consulting SustainabilityC...
Day     Month   Year                                                                                                      ...
new bus terminal capacity                                          +          new urban park                              ...
DISCUSSION  24/09/2012   Brussels                     Biodiversity beyond             • Multi-stakeholders process        ...
DISCUSSION  24/09/2012   Brussels                     The complex system of       Nobody understood me until... Sustainabi...
DISCUSSION  24/09/2012   Brussels                     Complex concepts into   • Inherent concepts of biodiversity, Sustain...
DISCUSSION  24/09/2012   Brussels SustainabilityCommunications                     References: just read it!   Inviting to...
DISCUSSION  24/09/2012   Brussels SustainabilityCommunications                     Personal touch   Beyond professional at...
DISCUSSION  24/09/2012   Brussels                     Imagine our future,     Drawing the vision, projecting the great ima...
DISCUSSION  24/09/2012                                                    • Both personal & professional   Brussels       ...
FIRST PRIZE                                                                                                    Green Archi...
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2012.09 presentation Sustainability lunches Brussels - SustainabilityConsult

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The Ecological Productive Infrastructures of the Port Authority Bus Terminal – NYC
By Noémie Benoit.

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2012.09 presentation Sustainability lunches Brussels - SustainabilityConsult

  1. 1. FIRST PRIZE Green Architecture Competition on Biodiversity Netherlands Architecture Institute NAI + Dutch Ministry of Economic Affairs, Agriculture & Innovation 24/09/2012 Brussels The Ecological Productive Infrastructures Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specializationCommunications Lunch Communication Learnings from Green Architecture
  2. 2. FIRST PRIZE Green Architecture Competition on Biodiversity Netherlands Architecture Institute NAI + Dutch Ministry of Economic Affairs, Agriculture & Innovation PROJECT From theory to practice: urban planning, architecture & business model DISCUSSION on 2 main communication concepts The multi-stakeholder process Packaging the complexity to make it accessible 24/09/2012 Brussels The Ecological Productive Infrastructures Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specializationCommunications Lunch Communication Learnings from Green Architecture
  3. 3. PROJECT From theory to practice: urban planning, architecture & business model PROJECT 24/09/2012 • creating real solutions Brussels Departure • to offer better than today SustainabilityCommunications Lunch point • new opportunities • more impact
  4. 4. PROJECT 24/09/2012 • to dissect Brussels The complex system • to represent SustainabilityCommunications Lunch of biodiversity • to translate
  5. 5. PROJECT 24/09/2012 Brussels The complex system The three main understandings SustainabilityCommunications Lunch of biodiversity > translated into design conditions...
  6. 6. PROJECT 24/09/2012 • concentrate sustainability issues Brussels The problematic • extreme technosphere milieu SustainabilityCommunications Lunch urban ecosystem • rely on other ecosystems
  7. 7. PROJECT 24/09/2012 Brussels The problematic NYC, manmade world between 1609 and 2009 SustainabilityCommunications Lunch urban ecosystem
  8. 8. PROJECT 24/09/2012 Brussels The problematic • critical but potential • check typologies depending on their hosting SustainabilityCommunications Lunch urban ecosystem capacity for animals & vegetals • FOCUS: infrastructures
  9. 9. PROJECT 24/09/2012 Brussels Application of the • taking care of the available water resource • resisting to hurricanes SustainabilityCommunications Lunch wetland on NYC • insuring a local source of freshwater
  10. 10. PROJECT 24/09/2012 Brussels Application at the • other buildings for the porous belts • ecological & public corridors SustainabilityCommunications Lunch district level • another water management
  11. 11. PROJECT 24/09/2012 Brussels Application at the • new urban forms & spatial practice • mono-functional infrastructures become SustainabilityCommunications Lunch neighborhood scale productive, active & interactive
  12. 12. PROJECT 24/09/2012 Brussels Application on A vertical bus terminal treating ecologically local wastewater SustainabilityCommunications Lunch building scale
  13. 13. PROJECT 24/09/2012 Brussels • vertical water management Sustainability Integrated systems • double helix system bus routesCommunications Lunch • people routes & park
  14. 14. PROJECT 24/09/2012 Brussels A diversity of Don’t plan the bees: design ‘the best empty box’ SustainabilityCommunications Lunch situations
  15. 15. PROJECT 24/09/2012 Brussels A diversity of • Micro-ecosystems on a few meters scale • Possible activities & functions SustainabilityCommunications Lunch situations • Place to meet with people and with nature (education)
  16. 16. PROJECT 24/09/2012 Brussels An unique combination Integrating technological & technical processes to SustainabilityCommunications Lunch of technology natural ones.
  17. 17. PROJECT 24/09/2012 Brussels Sustainability Innovating thanks to the Answering to sustainability issues as a whole.Communications Lunch integrated strategy
  18. 18. PROJECT 24/09/2012 Brussels • Could be applied to every context Sustainability The same story... • Answer different problems with the sameCommunications Lunch strategy
  19. 19. PROJECT 24/09/2012 Brussels Biodiversity beyond • Integration of technopshere & biosphere SustainabilityCommunications Lunch economic value • Integrated design offers a large range of services • Defines another economic model
  20. 20. DISCUSSION on 2 main communication concepts The multi-stakeholder process Packaging the complexity to make it accessible DISCUSSION 24/09/2012 • being realistic Brussels Departure • integrating different expertises SustainabilityCommunications Lunch point • stimulates intrinsically innovation • communicating to a large audience
  21. 21. DISCUSSION 24/09/2012 Brussels Biodiversity beyond SustainabilityCommunications Lunch economic value Defining the business model.
  22. 22. DISCUSSION 24/09/2012 Brussels Biodiversity beyond • Multi-stakeholders process • Resilient business models SustainabilityCommunications Lunch economic value • Stimulated innovation & partnerships
  23. 23. DISCUSSION 24/09/2012 Brussels The stakeholder Interviews, researches, consulting SustainabilityCommunications Lunch analysis > A multi-stakeholder process.
  24. 24. Day Month Year The Port Authority Noémie Benoit & collaborators No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Insuring the quality, How costly are they? technical project efficiency & safety of management: traffic traffic Bus companies H2O company engineering expertise The wetland of the & commuting Port Authority: Real estate management • more capacity (bus Trust municipality & carparks) Commuters • risk mitigation flood resilience Municipality/State What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? • etc Through which Channels do our Customer Segments want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Internal project team & The vertical bus terminal: management • more capacity (gates, Inhabitants lobby) new knowledge for • risk mitigation safety, Associations heat island effect, etc Through the building & innovative the possible services transportation Prototypes Rental for urban farming What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Project design: Which Key Resources are most expensive? Which Key Activities are most expensive? Rental of commercial For what do they currently pay? How are they currently paying? Rental for bus designers & engineers Vertical bus terminal: How would they prefer to pay? space/carparks/ How much does each Revenue Stream contribute to overall revenues? companies construction of the busparks/sport Project management: lobby, circulations, Exportation of Subsidies from facilities sustainable innovation bus infrastructures, knowledge for other national/regional & consultant bus shelters projects: consultancy municipal levels This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DISCUSSION 24/09/2012 • Diversity of stakeholders Brussels The stakeholder • Resilient business models SustainabilityCommunications Lunch analysis • Stimulated innovation & partnerships
  25. 25. new bus terminal capacity + new urban park + new water plant =3.10 € 7 ie 1.107€ ie1.107€ ie1.107€ integrated infrastructure/bus terminal/urban park/water plan = less than 3.107€ DISCUSSION 24/09/2012 Brussels Biodiversity AND Integrated services supports SustainabilityCommunications Lunch economic value a shared value model.
  26. 26. DISCUSSION 24/09/2012 Brussels Biodiversity beyond • Multi-stakeholders process • Resilient business models SustainabilityCommunications Lunch economic value • Stimulated innovation & partnerships
  27. 27. DISCUSSION 24/09/2012 Brussels The complex system of Nobody understood me until... SustainabilityCommunications Lunch biodiversity? Accessible! the magazine.
  28. 28. DISCUSSION 24/09/2012 Brussels Complex concepts into • Inherent concepts of biodiversity, SustainabilityCommunications Lunch another vocabulary. both illustrated and articles
  29. 29. DISCUSSION 24/09/2012 Brussels SustainabilityCommunications References: just read it! Inviting to read the same references. Lunch
  30. 30. DISCUSSION 24/09/2012 Brussels SustainabilityCommunications Personal touch Beyond professional attention, clarifying concepts by advertisements. Lunch
  31. 31. DISCUSSION 24/09/2012 Brussels Imagine our future, Drawing the vision, projecting the great image of SustainabilityCommunications Lunch and make it possible. what we want to expect in our cities.
  32. 32. DISCUSSION 24/09/2012 • Both personal & professional Brussels Different levels of • Emotional, interactive & questioning SustainabilityCommunications Lunch reading For both my grandma, my mum, my neighbor and you.
  33. 33. FIRST PRIZE Green Architecture Competition on Biodiversity Netherlands Architecture Institute NAI + Dutch Ministry of Economic Affairs, Agriculture & Innovation 24/09/2012 Brussels The Ecological Productive Infrastructures Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specializationCommunications Lunch Communication Learnings from Green Architecture

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