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Social Media vs
Social BusinessPresentation by Noemi Lardizabal-Dado
@momblogger
The Difference Between Social Media & Social
Business
What is social business
Social Business is the creation of an organization
that is optimized to benefit its entire ecosyst...
Social Media
Social Media are the platforms and technologies that people
use to communicate and create interactively, like...
Social Business
• is the process and result of optimizing your internal
business to take advantage of social media’s
oppor...
Six stages of social business transformation
Social pushes into all parts of the business
Benefits of Social
business
Improved customer satisfaction
since you’re reacting faster and more openly,
applying their in...
Benefits of Social
business
More effective knowledge sharing that’s one part a
sound technology base, one part well-though...
Benefits of Social
business
Lowered costs through everything from improved
product development and an appetite for innovat...
Benefits of Social
business
Deeper employee loyalty fueled by a more
collaborative work environment that empowers
each per...
Benefits of Social
business
Strengthened brand reputation
from customers and partners who feel better
informed, heard, and...
Benefits of Social
business
Clearly established vision
and governance to guide the organization’s social
initiatives overa...
Social business planning
• Vision & Goals Is there a guiding
vision for why the company wants to
become a social business ...
sources
• http://www.sideraworks.com/our-
approach/what-is-social-business/
• Read more about social business
• http://www...
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Social media vs. Social business

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Social business is less about the technology and more about people making the right connections with one another.

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Social media vs. Social business

  1. 1. Social Media vs Social BusinessPresentation by Noemi Lardizabal-Dado @momblogger
  2. 2. The Difference Between Social Media & Social Business
  3. 3. What is social business Social Business is the creation of an organization that is optimized to benefit its entire ecosystem (customers, employees, owners, partners) by embedding collaboration, information sharing, and active engagement into its operations and culture. The result is a more responsive, adaptable, effective, and ultimately more successful company.
  4. 4. Social Media Social Media are the platforms and technologies that people use to communicate and create interactively, like Twitter, Facebook, Yammer, or YouTube. Most often we refer to social media as the technologies that are used between a company and the public at large, but it could also refer to the platforms used inside a company
  5. 5. Social Business • is the process and result of optimizing your internal business to take advantage of social media’s opportunities, putting processes and governance in place • to mitigate its risks and adapt to its implications, and applying social concepts and technology internally to enable collaboration, sharing, innovation, and open engagement. • Social business can encompass using external social media, but it’s not a requirement. Technically, an organization can be a social business without engaging publicly in social media at all.
  6. 6. Six stages of social business transformation
  7. 7. Social pushes into all parts of the business
  8. 8. Benefits of Social business Improved customer satisfaction since you’re reacting faster and more openly, applying their input towards improving products and services, and making them feel like a much more invested and engaged part of your business.
  9. 9. Benefits of Social business More effective knowledge sharing that’s one part a sound technology base, one part well-thought out process, and a large part giving everyone from employees to partners the ability to learn from, contribute to and preserve the collective intelligence of the company.
  10. 10. Benefits of Social business Lowered costs through everything from improved product development and an appetite for innovation to more efficient internal processes, more collaborative employee education and training, and stronger relationships with partners that yield better opportunities.
  11. 11. Benefits of Social business Deeper employee loyalty fueled by a more collaborative work environment that empowers each person in the organization to be a part of shifting and improving the business. That makes your company a more attractive place to work, too.
  12. 12. Benefits of Social business Strengthened brand reputation from customers and partners who feel better informed, heard, and connected, and from the people inside your organization who are charged with stewarding that brand in their everyday work.
  13. 13. Benefits of Social business Clearly established vision and governance to guide the organization’s social initiatives overall, and a coordinated center to unify independent social and collaboration projects within departments or business units.
  14. 14. Social business planning • Vision & Goals Is there a guiding vision for why the company wants to become a social business and what they hope to achieve as a result? • Cultural Readiness: Is the organization’s mindset conducive to change and the more open and collaborative nature of social business? • Organizational Structure: Is the design of the business optimal for faster information flow and more distributed decision making? Are all the pivotal roles filled with the right people? Are there critical roles that don’t yet exist? • Social Strategy: Are there external and internal social strategies in place, and are they unified or integrated in some way? • Communication: Are there fluid communication processes in place and the infrastructure and tools available to support them? • Social Technologies: What systems are in place now, and are they consistent across the business? Are there needs gaps? How is due diligence and deployment being handled? • Training and Education: How is social business and social media education being designed and implemented throughout the organization?
  15. 15. sources • http://www.sideraworks.com/our- approach/what-is-social-business/ • Read more about social business • http://www.scoop.it/t/social- business-by-momblogger • http://www.socialbusinessasia.com /social-business-defined/ • http://www.fastcompany.com/177 9375/move-over-social-media- here-comes-social-business • http://thenextweb.com/insider/201 3/03/06/to-truly-be-a-social- business-here-are-the-six-stages- that-every-company-has-to-go- through/ • http://www.altimetergroup.com/re search/reports/evolution-social- business

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