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Engineering Management Project: Technology Strategy for Future Hydrogen Production


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This presentation was given for a Final Presentation for an Engineering Management class. The presentation aims at defining innovation success factors and laying out technological strategy to market or promote a new way of hydrogen production.

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Engineering Management Project: Technology Strategy for Future Hydrogen Production

  1. 1. ENGINEERING MANAGEMENT 221 Final Presentation Noel Zulkifli
  2. 2. Founded by Leonard P. Pool in 1940 Produce and sell industrial gases and Leader in hydrogen fuel chemicals, and energy infrastructure systems Serves customers in World’s largest supplier technology, energy, hea of merchant hydrogen lthcare, and industrial markets worldwide Over 300 plants in 30 US $7.4 billion in sales countries
  3. 3. What is the future H₂ production? Hydrogen Produce hydrogen from electrolysis using a newly discovered catalyst by MIT chemist Daniel Nocera Electrolysis Fuel Cell  100% clean Use only renewable energy input as power source, no toxic byproduct Water Energy  Resourceful and simple Only need water, power and cheap and abundant catalyst as input Operable at room condition Do not need caustic solution  Fuel/Energy Source Aims towards Hydrogen Economy
  4. 4. Business Opportunities/Markets  Vast energy market U.S: 1,042,934 million dollars and growing  Growing demand for clean energy source Concerns on global warming, fossil fuel dependence & depletion  Global Hydrogen Economy program Shift from gasoline to hydrogen fuel Support from government policy
  5. 5. Success Factors Importance-Weighted Advantage 25 20 15 10 5 0 -5 Air Products’ outstanding process & discipline -10 knowledge/Commitment Relative performance over cost advantage Scalability Positive Externalities - Greenness
  6. 6. Key Challenges Price • Currently still cost more than fossil fuel Dependence on H2 infrastructure • Hydrogen cars, fuel cells are not widely used yet • Need more renewable sources Maturity/Slow Transition • Deviation from social ideals; people are not use to the idea of hydrogen as a fuel source Government Policy • Without strong governmental support, people will not take Hydrogen Economy seriously
  7. 7. Technology Strategy Project 1 Project 2 Project 3 Hydrogen Storage Power Hydrogen Fuel Stations Hydrogen Home Systems Plants • High discipline • Dependent on • Expensive knowledge hydrogen vehicles • Lack expertise • Fit with corporate • Need government • Licensing to house strategy as support developers industrial gas • Compete with gas • Maybe Later producer • Collaboration with • High prospect Exxon • Invest Now • Maybe now (already initiated in California)
  8. 8. Technology Strategy Project 1 2 3 NPV 13.5 million 4.75 million 0.02 million S 34.3 million 17.6 million 6.3 million X 12.8 million 9.9 million 4.6 million t 2 3 3.5 NPVq 1.58 1.34 1.01 σ√t 0.2 0.25 0.60 Call value 14.6 million 5.9 million 3.9 million
  9. 9. Strategy Improvement Ashok Choudhury Dr. Ram B.Gupta Butch Carmen Proffessor of Material Department of Principle Processing Science and Chemical Engineer Engineering Engineering Olin Charleston Vanderbilt University Europe is a good target Technology scope: Support from government market due to its strict personal devices, hydrogen is crucial for Hydrogen laws I and encouragement storage, hydrogen home Economy shift in alternative energy and system carbon trading Catalysts help improve Price competition with efficiency but not lower SMR: use electrolysis cost cleanness advantage
  10. 10. Conclusion  Future H2 production as a solution to Hydrogen Economy Clean, simple, resourceful  Boundless business opportunity Vast market size, demand for clean energy  Strengthen Air Products position as the leader in industrial gas production