What Wellness Coaching is and why it&apos;s such an opportunityHang in until end: The little known secret to creating infoproducts that actually sell …
WC = 2004 PTO – bringing internet savvy PTs together
The Treatment Paradigm can only take you to the neutral point, where the symptoms of disease have been alleviated.The Wellness Paradigm, utilized at any point on the continuum, moves one towards ever higher levels of wellbeing building a bigger, brighter future. It is much harder when one is problem-focused rather than being energized by working toward a vision for the future.
How to grow your client base 10X (more affordable options or affluent 20%) = leverageClubs 10% penetration rates (active stage) – WC can open up a whole new bigger market caught up in the contemplation stage (lack confidence or self-efficacy – feel overwhelmed) How to get results in half the time (training methods + nutrition + lifestyle habits + stress + sleep + master plan) = more value [end result is a feeling]
The Coaching profession began about 25 years ago, first in executive leadership followed by life coaching. Just like PT, Clients feel accountable to themselves and their coaches. They make and honour their commitments to reaching their goals, accomplishing more than they believed possible when they began. Suits a more experienced, more qualified PT with more advanced communication/relational skills.
“Potential – Interference = Performance” What Wellness means to them PERSONALLY Value = how well you can put some sort of framework or structure on it Easy to sell than PT - because client describes what’s important – then you ask where would like to start!Career path – PT – group PT + bootcamps – infoproducts (much work, much to learn, good platform) – coaching
The challenge of making changes: Personal obstacles, innate resistance and ambivalence. There’s a bewildering array of wellness guidelines, products and services.The demands of everyday life. If you can’t reduce the demand – increase their capacity.
Position PT as a core component of your WC. Choose a MOTIVATED group of people to create solutions for (ready, willing, able) &quot;Wellness Coach&quot; is vague - what makes your version of wellness different? What is the #1 benefit of your coaching? Can you hear the implicit pain she resolves? What is THE symptom the lack of life balance is creating? (problem) Core Complex
Viral – get others to spread your brand for you = Hook + Value = people want a complete one stop solution (nutrition, exercise, stress, sleep, lifestyle management)= Faster Better Results (how they look, feel and act PLUS how that translates in their life – additional outcomes)Adjunct: Fitness or wellness coaching provides accountability of habits and activities outside of PT sessions.
Many variations on this! Pick a model and evolve it. Myth = business in a box
Message = Promise (be ready to match with Proof) Focus on the outcome - not your title or process – what “feeling” do you wish to create? Offer (increase desire – problem, solution, expectations) Reverse risk – guarantee - bonus – urgency – scarcity
Creating real assets - work toward the 4 Pillars model – get support from peers or a Coach
Experience Wellness Coaching for yourself: What’s your master wellness plan? Vision, Mission, Values for your life and business? Philosophy on _______ [1st step = Attraction Marketing]