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Do more to captialize on web traffic

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According to the research carried out by James Oldroyd, Ph.D of Ohio State University, and David Elkington, CEO of InsideSales.com, companies which rely on web-generated leads aren’t doing enough to convert visitors into sales.

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Do more to captialize on web traffic

  1. 1. Do More to Captialize on Web TrafficAccording to the research carried out by James Oldroyd, Ph.D of Ohio State University, and DavidElkington, CEO of InsideSales.com, companies which rely on web-generated leads aren’t doing enoughto convert visitors into sales. They have reached their conclusion after thoroughly reviewing three yearsof data of companies that use web-generated leads. Their data includes 15,000 leads and over 100,000call attempts. They discovered companies do not take advantage of web-generated leads because theyfail to take adequate action. They listed three reasons why companies fail. They discovered 55% ofcompanies do not respond at all. Another reason why companies are falling behind is that theirresponse time is very poor. In fact, it takes an average 44 hours to respond to leads! On top of it, theydon’t try hard enough. On average, a company makes only 1.5 call attempts! How will they make anysale when they give up so easily?They have advised companies to not just work harder, but to work smarter! They believe calling onspecific days of the week and during certain times can improve your chances of qualifying leads; JamesOldroyd and David Elkington believe those days are Wednesday and Thursday. According to theirresearch, they were able to convert more people during these two days then during the entire week.They also advised to call between 4 pm and 5 pm. The researchers believe contacting potentialcustomers within five minutes can increase clientele. They also tried calling within ten minutes andlearned there is a 900% difference in the amount of contacts they made. The duo believes making atleast 6 call attempts can increase clientele by 70%.Support Chat Software agrees with the accuracy of the data. In our ten years of operation, we havediscovered there are various techniques to convert hot leads into customers. We have shared ourwisdom with web greeters who work on your behalf to reduce shopping cart abandonment. They arehighly trained individuals who provide your company 24/7 availability to resolve the sticky situationvisitors find themselves in while they shop online. Live Support Chat instills confidence in customersthat the company they have chosen to purchase from is the most suitable.Features • Many visitors jump from website to website to gather information on the product. We don’t see users as information seekers. Support Chat Software believes all visitors to your websites are potential customers. We speak to all leads in order to reduce the bounce rate.
  2. 2. • Live Support Chat works on converting prospects into customers by communicating with them the moment they arrive. We greet them on their arrival and contact them only after assessing number of pages viewed and how long they have been on the site.As the aforementioned researchers advised, we don’t give up either! A customer profile and chattranscript is automatically created when we contact a visitor. If they leave the website and return tobrowse again, our live agent can use the information to assess how to approach them.

According to the research carried out by James Oldroyd, Ph.D of Ohio State University, and David Elkington, CEO of InsideSales.com, companies which rely on web-generated leads aren’t doing enough to convert visitors into sales.

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