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This is a visual starting point for a SXSW 2013 presentation. The topic is "Is the Cookie Crumbling", referring to the increasingly disturbing use of tracking cookies.

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  1. 1. Is the Cookie Crumbling? 2012
  2. 2. People are becomingaware of cookies... 73% “not okay” with a search engine tracking searches because it was an invasion of privacy 68% “not okay” with targeted advertising because they didn’t like having their online behavior tracked and analyzed. Source: Pew Internet & American Life Project, March 2012 2012
  3. 3. ...and they don’t likethem 2012
  4. 4. ...and the picture isgrowing increasinglydim 2012
  5. 5. 27% 2011 50%opt out of behavioral 2012advertising to manage privacy 2012
  6. 6. We have to do betterthan this: 2012
  7. 7. Let’s change the focusfrom what’s right forthe Brand to what’sright for the consumer 2012
  8. 8. •Will what Brands endorse?• Opt in, rather than opt out• Social Media profiles• API Terms of Use enforcement
  9. 9. Discuss 2012