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Spend your cash on customer experience, not servers - No Code Conf 2019

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Bryant Chou, CTO & Cofounder, Webflow

Published in: Technology
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Spend your cash on customer experience, not servers - No Code Conf 2019

  1. 1. NEW ABSTRACTIONS IN TECHNOLOGY UNLOCKS NEW OPPORTUNITIES FOR MARKETERS, FOUNDERS, AND BUSINESSES TO FOCUS ON WHAT REALLY MATTERS Spend 💰 on Customer Experience — not Servers
  2. 2. It’s 2009 …
  3. 3. Android 1.5
 Cupcake
  4. 4. Fast forward 10 years WHAT MAKERS USED TO DO: • Hire or learn how to build or fail at scaling infrastructure • Spend time managing infrastructure
  5. 5. Fast forward 10 years WHAT MAKERS USED TO DO: • Hire or learn how to build or fail at scaling infrastructure • Spend time managing infrastructure WHAT MAKERS CAN NOW FOCUS ON: • Building the best possible product for customers • Marketing, growth, leveraging data, and automation
  6. 6. What Webflow does for you (so you don’t have to) Security Maintenance Scalability
  7. 7. Brute Force Attack SQL Injection Malware Cross-Site Scripting DDoS Attack Old WordPress and PHP versions Security COMMON WORDPRESS ATTACK VECTORS
  8. 8. Brute Force Attack SQL Injection Malware Cross-Site Scripting DDoS Attack Old WordPress and PHP versions Security COMMON WORDPRESS ATTACK VECTORS
  9. 9. Scalability WEBFLOW SERVES OVER 2,000,000,000 PAGE VIEWS A MONTH Alexa top 50 website Wordpress.com— 20B
  10. 10. Scalability TERRAFORM AWS Shield NLB — Global Accelerator AWS Shield nginx DynamoDB Redis Kubernates S3 2,000,000,000 VISITS A MONTH — WEB STACK
  11. 11. Scalability 2,000,000,000 VISITS A MONTH — WEB STACK AWS Shield NLB — Global Accelerator US EAST US WEST EU 1 APAC
  12. 12. Maintenance YOU DON’T HAVE TO DO DDoS Response Team Regular security check Pen testing Compliance Software / OS / Kernel Updates DevOps Custom Domains
  13. 13. Highlights $125,000 a mo. We automatically scale our infrastructure based off demand. 75 “servers” or ∞ 99.999% uptime On call engineers respond to downtime — when it happens Global 400ms TTFB The fastest load times — wherever your customers are 5 second SSL Have that 🔒 showing up every time You don’t have to spend
  14. 14. “When we launched the Amstel Live festival page, we were seeing 10,000 requests per second. Webflow Hosting handled it without a hitch.” Don’t just take our word for it
  15. 15. It simply doesn’t make sense running your own marketing site, company blog, or ecommerce store anymore.
  16. 16. In the age of nocode, What should a Maker focus on instead?
  17. 17. “Marketing and sales will become the biggest challenge” https://usefyi.com/maker-report UseFYI — Maker Report 2000 — 2019 Sales & Marketing 2020 — ? ?
  18. 18. Customer Experience Customer Experience is the modern combination of growth, product, automation, and data to accelerate & empower traditional marketing, sales, and support motions to create repeatable Product Led Growth A RENEWED FOCUS ON THE MOST IMPORTANT PERSON IN YOUR COMPANY
  19. 19. New roles in age of CX CUSTOMER MARKETER • Spans Product, Content, and Growth marketing to understand gaps & opportunities across customer lifecycle • Internal customer champion and domain expert of customer segments concerns & motivations VISUAL DEVELOPER • Utilizes no code tools to create the best customer experience, across the entire lifecycle • Works with Customer Marketer to create repeatable product-led growth
  20. 20. The old MarTech Stack CRMESPCMS
  21. 21. F500 understand the shift
  22. 22. “Customer” in job titles
  23. 23. The new CX stack Personalization & AI Mutiny / Clearbit / MonkeyLearn Experience & Commerce Webflow / Shopify Lifecycle Data Automation Zendesk Iterable Active Campaign Segment Snowflake Parabola Retool Zapier
  24. 24. Your website: The hub of your CX wheel
  25. 25. It’s no longer 2009 … mobile cloud CMS / ESP / CRM
  26. 26. It’s 2020 …

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