Shwoop

1,183 views

Published on

Presentation for fictitious company I made for Business and Professional Speaking class at BC

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,183
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Shwoop

  1. 1. Shwoop®<br />Mobile Social Networking<br />
  2. 2. What is Shwoop?<br />“Facebook for cell phones”<br />Mobile based social networking<br />Cell phone application and service<br />Real time, on-the-go networking<br />Shwoop<br />Mobile Social Networking<br />
  3. 3. How Shwoop Works<br />Key Concepts<br />Simplicity: Limited info in profiles<br />Customizable: Users select what goes in profile<br />Real time: Newsfeeds from friends<br />Mobile: Access anywhere<br />Meet new people: “Shwoop” or request info from other users<br />
  4. 4. How Shwoop Works<br />Basic Features<br />User register phone number and download app<br />User creates profile with picture, name, status, etc.<br />Shwoopwill show other users in vicinity<br />Text other users through Shwoop without revealing phone number<br />
  5. 5. Perceptive Forecasting<br />4P’s Analysis<br />
  6. 6. Technology<br />Trends<br />Over 3 billion cell phones worldwide<br />1 billion new phones sold last year<br />Popularity of text messaging<br />Popularity of social networking sites<br />Improved cell phone and network technology<br />What it Means for shwoop<br />Low start-up costs<br />Existing technology<br />Large potential user base<br />Tap popularity of social networking on cell phone<br />Possibility to grow with technology<br />
  7. 7. Other Factors<br />Demographics:<br />Shwoop targets “golden” demographic of 18-35 year olds<br />Most tech savvy demographic<br />Level of Competition:<br />Untapped market<br />No other service with comparable features<br />First mover advantage<br />
  8. 8. Product Development<br />4P’s Analysis<br />
  9. 9. Introduction<br />Consumer Electronics Show in Las Vegas<br />Initial releases in cities, college towns<br />Preload in new phones<br />Free app download during trial period<br />“Invite” feature<br />
  10. 10. Growth<br />Similar to growth of Facebook<br />Network effects<br />High switching costs<br />Viral marketing<br />Product placement (TV shows, movies)<br />Little direct advertising necessary<br />
  11. 11. Maturation and Decline<br />Go global<br />Attract new customers as older users leave the market<br />Add new features based on customer feedback<br />Open it up to developers<br />Improve features of service as mobile technology develops<br />
  12. 12. Pricing<br />4P’s Analysis<br />
  13. 13. Pricing<br />Penetration Pricing<br />$1.99 to download app<br />Service Free<br />Mobile carrier charges standard data and text message rates<br />Predominantly Advertising Revenue<br />
  14. 14. Promotion<br />4P’s Analysis<br />
  15. 15. Possible Promotions<br />Free downloads of app<br />Promotions for special events (holidays, movie premieres, etc)<br />Cross promotion with mobile phone carriers<br />No data charges for first month<br />Product placement on TV, movies<br />Partnership with Facebook<br />
  16. 16. Legal Matters<br />Shwoop: Mobile Social Networking<br />
  17. 17. Intellectual Property<br />“Shwoop” a registered trademark<br />Arbitrary name (first user)<br />Patent for Shwoop software<br />Spend money on advertising to prevent dilution<br />
  18. 18. Privacy and Security<br />Only for users 18 and older<br />Will not display phone numbers, other private info user does not want<br />Users can delete profile at any time<br />Work with carriers to monitor and prevent spamming<br />Hotline for reporting abuse<br />
  19. 19. Shwoop®<br />Mobile Social Networking<br />

×