Android Design Club #1: Introduction to Design

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The presentation doc for the 1st meet-up for Android Design Club (http://bit.ly/androidjpdesign) at Adobe Systems in Tokyo, Japan on July 7th., 2010
http://atnd.org/events/6078

Introducing the basics and the fundamental concept/idea of vague word "Design", to non-design background programmers.
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Added URL links and few extra pages (added pages are marked with "*" on title.)

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Android Design Club #1: Introduction to Design

  1. 1. Android Design Club #1 デザイン入門の入門 Introduction to Design Nobuya Sato Experience Designer July 7th., 2010 – 七夕 Revised version Twitter: #andc
  2. 2. Agenda 1. Personal Profile // 2. What is “Design” // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 2
  3. 3. First Off Number 19 + 2 = 21 Programmers, SEs // 9 Designers // 1 Other // -------------------------------- 31 atnds Copyright 2010. Nobuya Sato. Private and Confidential. 3
  4. 4. Agenda 1. Personal Profile // 2. What is “Design” // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 4
  5. 5. Personal Profile Nobuya Sato is nobsato // Experience Designer // Design Strategist // + User Experience, IA, Web Design, Usability… and more. Mobile Gadget Geek // Father of Komorizo (1y7m) // Copyright 2010. Nobuya Sato. Private and Confidential. 5
  6. 6. Personal Profile previously… Business Architects Inc. // Project Lead, PM, UX Designer, IA // 5yrs9m // Complex Large-scale Project // Corporate Website // Enterprise IA // Globalization // Global Web Strategy // 6
  7. 7. Agenda 1. Personal Profile // 2. What is “Design” // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 7
  8. 8. What is “Design” Design is 広告 建築 プロダクトデザイン カーデザイン インテリアデザイン ファッションデザイン Webデザイン ---------- UIデザイン 機能性 Copyright 2010. Nobuya Sato. Private and Confidential. Art work by G.R. “Exper” 8
  9. 9. What is “Design” Design is Functionality // Copyright 2010. Nobuya Sato. Private and Confidential. Photo by Shirley Buxton 9
  10. 10. What is “Design” Design is Functionality // Forms follow function 形態は機能に従う。 by Louis Henry Sullivan Copyright 2010. Nobuya Sato. Private and Confidential. 10
  11. 11. What is “Design” Design is Functionality // Function first, then form 造形は機能に従うものであり、国を超えて、世界 的に統一された様式をもたらすものである。 by Walter A. G. Gropius, Bauhaus Copyright 2010. Nobuya Sato. Private and Confidential. 11
  12. 12. What is “Design” Design is Functionality // How design strategies are shaping future of business デザインはビジネス戦略であってアートではない。 by Hertmut Esslinger, frog design Copyright 2010. Nobuya Sato. Private and Confidential. 12 12
  13. 13. What is “Design” Design is Functionality // Design is not just what it looks like and feels like. Design is how it works. デザインとは、それがいかに機能するかだ。 by Steve Jobs, Apple Inc Copyright 2010. Nobuya Sato. Private and Confidential. 13
  14. 14. What is “Design” Design is All about planning the functionality of something // 計画的な行為 機能性 Copyright 2010. Nobuya Sato. Private and Confidential. Photo by Phil Thuma 14
  15. 15. What is “Design” Design is not Art 広告 建築 プロダクトデザイン カーデザイン インテリアデザイン ファッションデザイン Webデザイン UIデザイン Copyright 2010. Nobuya Sato. Private and Confidential. 15
  16. 16. What is “Design” Design is not Art User in action // 使いやすい 相手がいるもの 見つけやすい 分かりやすい Always function-able // 信頼できる 常に機能するもの etc Copyright 2010. Nobuya Sato. Private and Confidential. 16
  17. 17. What is “Design” User Experience 役に立つ 使いやすい UX 7 Honeycomb // 好ましい 最良の経験は7つの側面から 価値がある 見つけやすい by Peter Morville, Semantic Studios 入手しやすい 信頼できる Copyright 2010. Nobuya Sato. Private and Confidential. 17
  18. 18. Agenda 1. Personal Profile // 2. What is “Design” // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 18
  19. 19. Agenda 1. Personal Profile // 2. What is “Design” // 1. Design Principle // 2. Design Expertise // 3. Recommend Books // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 19
  20. 20. Agenda 1. Personal Profile // 2. What is “Design” // 1. Design Principle // 2. Design Expertise // 3. Recommend Books // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 20
  21. 21. Design Principle Making Rule Color Scheme // Font / Typography // Shape // + Inter-action // Flow // Copyright 2010. Nobuya Sato. Private and Confidential. 21
  22. 22. Design Principle Color Scheme 色彩 コンセプト // トーン / 世界観 // 効果 // ホワイトスペース // Copyright 2010. Nobuya Sato. Private and Confidential. 22
  23. 23. Design Principle Font / Typography 文字 マナー / 流儀 // 情報伝達 // 強弱 / リズム // 可読性 // Copyright 2010. Nobuya Sato. Private and Confidential. 23
  24. 24. Design Principle Shape 形 硬さ / 柔らかさ // 印象 // 素材感 // Copyright 2010. Nobuya Sato. Private and Confidential. 24
  25. 25. Design Principle Inter-action 相互作用 原因と結果 // 反応 // 対話 // 振る舞い // Copyright 2010. Nobuya Sato. Private and Confidential. 25
  26. 26. Design Principle Flow 流れ 分かりやすさ // 無駄のないプロセス // 邪魔しない割り込み // 気持よさ // Copyright 2010. Nobuya Sato. Private and Confidential. 26
  27. 27. Agenda 1. Personal Profile // 2. What is “Design” // 1. Design Principle // 2. Design Expertise // 3. Recommend Books // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 27
  28. 28. Design Expertise Role / Profession UI Copyright 2010. Nobuya Sato Private and Confidential - Clement Mok, Sapient & AIGA (2000) 28
  29. 29. Agenda 1. Personal Profile // 2. What is “Design” // 1. Design Principle // 2. Design Expertise // 3. Recommend Books // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 29
  30. 30. Recommend Books Further Reading 実践的デザインパターン // 原則とパターン // 最適なUXの設計 // 理論と実践 // Copyright 2010. Nobuya Sato. Private and Confidential. 30
  31. 31. Recommend Books デザイニング・インターフェース 実践的デザインパターン // DesigningInterfaces.com Copyright 2009. Nobuya Sato Private and Confidential 31
  32. 32. Recommend Books デザイニング・ウェブインター フェース 原則とパターン // Copyright 2009. Nobuya Sato Private and Confidential 32
  33. 33. Recommend Books デザイニング・ウェブナビゲー ション 最適なUXの設計 // Copyright 2009. Nobuya Sato Private and Confidential 33
  34. 34. Recommend Books WEBデザインメソッド 理論と実践 // Copyright 2009. Nobuya Sato Private and Confidential 34
  35. 35. Agenda 1. Personal Profile // 2. What is “Design” // 3. Q&A // Copyright 2010. Nobuya Sato. Private and Confidential. 35
  36. 36. Thank you. 佐藤 伸哉 Nobuya Sato Experience Designer nobsato@nobsato.com http://twitter.com/nobsato http://facebook.com/nobsato http://slideshare.com/nobsato Copyright 2010. Nobuya Sato Private and Confidential 36

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