Publisher 2.0: Integrating Books and Journals Online

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  • Publisher 2.0: Integrating Books and Journals Online

    1. 1. Publishing 2.0: Not Just For Journals Society for Scholarly Publishing, Baltimore Concurrent 4C 29 May 2009 Julie Noblitt, Associate Director [email_address]
    2. 2. Overview <ul><li>Multi-channel, multi-product landscape </li></ul><ul><li>Levels of integration </li></ul><ul><li>Recommendations </li></ul><ul><li>Conclusion: Cheeky observation from the technologists </li></ul>
    3. 4. Books Online <ul><li>Scholarly books and journals traditionally very separate </li></ul><ul><li>As more books go online, the line will blur </li></ul><ul><li>Scholarly books, while quite distinct from journals, will start to be </li></ul><ul><ul><li>Sold by subscription </li></ul></ul><ul><ul><li>Regularly updated </li></ul></ul><ul><ul><li>Versioned content, perhaps </li></ul></ul><ul><ul><li>Enhanced with video, audio content </li></ul></ul><ul><ul><li>Linked to other books </li></ul></ul><ul><ul><li>Indexed in A&Is </li></ul></ul><ul><ul><li>Abstracted </li></ul></ul><ul><ul><li>Blogged, tweeted, facebooked, annotated, and bookmarked online </li></ul></ul><ul><ul><li>Cited more </li></ul></ul><ul><ul><li>Read by more students </li></ul></ul>
    4. 5. Publisher 2.0: Content <ul><li>Articles/chapters are packaging for information </li></ul><ul><ul><li>It’s about information, not articles/chapters </li></ul></ul><ul><ul><li>Information is used, not just read </li></ul></ul><ul><ul><li>Computable objects, not plain text </li></ul></ul><ul><li>Dynamic collections, not just issues and editions </li></ul><ul><li>Publisher not a distributor but a network channel manager – for example… </li></ul>
    5. 6. Where is the New York Times? <ul><li>Paper </li></ul><ul><li>Print on Demand </li></ul><ul><li>Times Digest </li></ul><ul><li>Times Reader </li></ul><ul><li>Electronic Edition (via NewsStand) </li></ul><ul><li>NYTimes.com </li></ul><ul><li>Specific Content Collections (topical) </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>eBook readers (Kindle) </li></ul><ul><li>Smartphones (iPhone and Blackberry) </li></ul><ul><li>MP3 players (iPod) </li></ul><ul><li>Alerts </li></ul><ul><li>Telephone </li></ul><ul><li>Pager </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>TimesPeople </li></ul>
    6. 7. Intelligent content integration <ul><li>Ability for publishers to create value by linking multiple sources of diverse content (eg books and journals) </li></ul><ul><ul><li>Links that point users to related content </li></ul></ul><ul><ul><li>Search indexing, taxonomies and/or clustering to make connections intelligent </li></ul></ul><ul><ul><li>Widgets to make connections dynamic </li></ul></ul>
    7. 8. Integration: single publisher <ul><li>Examples </li></ul><ul><ul><li>AAP Red Book and Pediatrics </li></ul></ul><ul><ul><li>Cold Spring Harbor Laboratory Press </li></ul></ul><ul><ul><li>Royal Society of Medicine Press </li></ul></ul>
    8. 9. Integration: Article in Pediatrics
    9. 12. <ul><li>Cold Spring Harbor Laboratory Press: </li></ul><ul><ul><li>Protocols Database </li></ul></ul>
    10. 15. Integration: multiple publishers <ul><li>Examples </li></ul><ul><li>GeoScienceWorld http:// www.geoscienceworld.org / </li></ul><ul><ul><li>Multi-publisher platform of geosciences research content (26 publishers) </li></ul></ul><ul><ul><li>Integrates nearly 40 journals, books, and a major bibliographic database (GeoRef) </li></ul></ul><ul><li>Science Signaling http:// stke.sciencemag.org / </li></ul><ul><ul><li>virtual journal, directory, forums, podcasts, glossary, more… </li></ul></ul>
    11. 16. Subject collections across 3 publishers, 5 publications
    12. 18. What’s coming <ul><li>Lots more books online </li></ul><ul><li>More intelligent tools </li></ul><ul><ul><li>interactive marketing </li></ul></ul><ul><ul><li>context-sensitive display </li></ul></ul><ul><ul><li>product creation </li></ul></ul><ul><li>More channels for discoverability </li></ul><ul><li>More experimentation </li></ul><ul><ul><li>social networking/bookmarking </li></ul></ul><ul><ul><li>recommendation systems </li></ul></ul><ul><ul><li>annotation technologies </li></ul></ul>
    13. 19. NEW Biomechanics book : Sign me up for a free trial of all related book and reference work content Mock-up only Dynamic widget display <ul><li>Key methods in Biomechanics: </li></ul><ul><li>Retraction techniques for rehabilitation after knee surgery Am J Med 546:24 </li></ul><ul><li>Use of 5HTP receptor-binding assay in treatment of muscle injury Sport Med 45 </li></ul><ul><li>Methods of tissue graft. Review Biomec </li></ul><ul><li>Treatment of ligament tear and methods in re-connection. Biomechanics </li></ul><ul><ul><ul><li>MORE </li></ul></ul></ul>
    14. 20. Mock-up only Related reference work in Epidemiology: Sign me up for a free trial of all related book and reference work content <ul><li>Key Methods in Epidemiology: </li></ul><ul><li>Population displacement measures in pandemics Am J Epidem 556:24 </li></ul><ul><li>Use of regression analysis in disease spread across urban environments Disease and Population 45:560-98 </li></ul><ul><li>Methods of census-taking Review Epi </li></ul><ul><ul><ul><li>MORE </li></ul></ul></ul>
    15. 21. Recommendations <ul><li>Make your content portable and interoperable </li></ul><ul><li>Use a content-agnostic delivery platform </li></ul><ul><ul><li>let your content interoperate with other information </li></ul></ul><ul><ul><li>deliver your content to a variety of devices </li></ul></ul><ul><ul><li>organize your content in new ways </li></ul></ul><ul><ul><li>flexibly mix and match content to create new “products” </li></ul></ul><ul><li>Make content friendly to new devices </li></ul><ul><ul><li>iPhone – identifying an appropriate figure, or short version of title </li></ul></ul><ul><ul><li>Channel-optimization (like SEO) for storefronts, etc </li></ul></ul><ul><li>Use one channel to market other channels </li></ul><ul><ul><li>Eg. print journal should talk about podcasts </li></ul></ul><ul><li>Tie content and channels together intelligently </li></ul><ul><ul><li>Video on article should appear on video sites as well as article page </li></ul></ul>
    16. 23. Cheeky observation <ul><li>Quote: </li></ul><ul><li>As in any market transition, there will be winners and losers. </li></ul><ul><li>Winners: </li></ul><ul><ul><li>Scientists and researchers, </li></ul></ul><ul><ul><li>(Indirectly) everyone who benefits from the products created by scientists and researchers, </li></ul></ul><ul><ul><li>New publishers (or some other entity) that add enough value to free source data that they are still able to charge for it. </li></ul></ul><ul><li>Losers: </li></ul><ul><ul><li>Traditional STM publishers who cling too tightly to their current cash cow and so cannot effectively ride the next wave. </li></ul></ul>Why the Web 3.0 Conference Was a Success by Bernard Lunn / May 26, 2009 11:40 AM http://www.readwriteweb.com/archives/why_web_30_conference_was_a_success.php
    17. 24. <ul><li>Thank you </li></ul><ul><li>Julie Noblitt, Associate Director </li></ul><ul><li>HighWire Press </li></ul><ul><li>[email_address] </li></ul>

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