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Why Companies Want To Give Money

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This is the powerpoint that supported the - Why Companies want to Give you Money - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------ We start by looking at the reality of corporate giving, and understand that it is not in a company\'s best interest to make a donation to charity. This is why we look at the case study of the Crisis charity, that teaches us how to benefit companies so that it becomes in their interest to support our charity.

Published in: Business, Economy & Finance
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Why Companies Want To Give Money

  1. 1. Corporate Fundraising Noam Kostucki
  2. 2. Why do companies want to give you money?
  3. 3. UK top 10 Corporate Donors Barclays plc £38,900,000 Lloyds TBS Group plc £37,000,000 HBOS plc £18,600,000 HSBC Holding plc £18,400,000 Marks and Spencer Group plc £15,000,000 Northern Rock plc £14,300,000 Ecclesiastical Insurance Group plc £14,100,000 Shell £13,000,000 Fidelity Investment Management Limited £11,800,000 HESCO Bastion Limited £11,500,000 Total £192,000,000
  4. 4. UK top 10 Trusts The Wellcome Trust £50,000,000 Charity Projects (Comic Relief) £28,000,000 Telethon Trusts £24,000,000 The Royal Society £18,000,000 The Tudor Trust £12,800,000 The Wolfson Foundation £10,300,000 The Leverhulme Trust £8,200,000 Henry Smith’s Kensington Estate Charity £7,000,000 The Joseph Rowntree Foundation £5,200,000 The Rank Foundation £5,100,000 Top 10 UK Trust total for 2007/08 £724,500,000 !!
  5. 5. Great...!?
  6. 6. A world of opportunities
  7. 7. ‘Send a Singer’ hits its target: £1,000,000
  8. 8. Results • £1,006,000 raised • Average donation was £10,371 (46% growth) • £12.12 was raised for every £1 spent • 47,139 absolute unique visitors to the site • Opportunities to see = 13,356,486 (255% growth)
  9. 9. Overview • £1,006,000 raised • 25% increase on 2006 total. • 97 companies participated. • 70% of 2006 participants took part in 2007. • 20% of 2007 participants were new, accounting for £108,000 of income from new business. • Average donation was £10,371 (46% increase). ROI • £12.12 was raised for every £1 spent Micro-site and digital • 47,139 absolute unique visitors to the site. • The site was viewed in 117 different countries. • Video MPU achieved a click through rate of 0.56% after serving 116,283 impressions. PR • Opportunities to see = 13,356,486 (255% increase). • Advertising value equivalent = £32,639 (920% increase).
  10. 10. Understand their needs
  11. 11. Listen to their challenges!
  12. 12. • Individual giving • Employee fundraising • Charity of the year • Pro bono work • Board of trustees • Expertise • In-kind donations • Network of contacts • Major donors • Trading partners
  13. 13. Their language
  14. 14. 5,000 people
  15. 15. www.linkedin.com/in/noamkos
  16. 16. Step 1:
  17. 17. How do they feel?
  18. 18. How do they feel?
  19. 19. 45,000,000 Professionals 60 accredited Chambers Untapped potential…
  20. 20. Become the leading experts

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