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Re-Entry
Students Wants, Needs, and
How to Engage Them
Tonya Tooley and Noah Peden
#AfterStudyAbroadTwitter: @LifeAfterSA
Who Are We?
Tonya Tooley: Strategic Editor
• Studied abroad in Czech Republic
• CSU Alum
• Tonya@LifeAfterStudyAbroad.com
Noah Peden: Content Editor
• Studied abroad
• CSU Alum
• Noah@LifeAfterStudyAbroad.com
www.LifeAfterStudyAbroad.com
Why Does Re-Entry Matter?
• CNN iReport
• India: the Story You Never Wanted to
Hear
• http://ireport.cnn.com/docs/DOC-
1023053
• Reverse Culture Shock - Wide spectrum
• Life After Study Abroad + Lessons from
Abroad = ~20,000 Students
• 6.6% of Alumni
• University and Providers
• Do you provide re-entry support?
• What % of your alumni engage?
• How much of your time/effort are you
spending on re-entry?
• “Why do I feel weird?”
• Tell their story
• Remember their experience
• Stay Connected
• Another Adventure Abroad
• Community
• Realistic expectations
• Info at the right time
• Multiple Touch Points
• Understanding
• How to use what they learned
• How to cope with changes
they’ve experienced
• Find their passion
Wants Needs
• To Have Fun
• Make Money
• Reconnect with friends they met
• Study Abroad 2.0
Next Adventure Abroad
• Easy to access resources
• Easy to digest
• Info on what is feasible
• Realistic Expectations
• How to be self-sufficient abroad
• Information on opportunities
• Day in the life of an expat
• Living abroad ≠ Study Abroad
Next Adventure Abroad
• Why do they need to pay to volunteer or intern?
• Graduate School Abroad vs Here
• Real TEFL Info to Avoid Scams
• Real Tips on How to Get Abroad Again
• NOT a fairy tale
Wants Needs
Wants
• Work abroad
• Travel for work
• Be a travel blogger
• Study Abroad Advisor
• Volunteer abroad once a
year
Needs
• Realistic Expectations
• Study Abroad on Resume
• How to talk about study
abroad in an interview
• Channel their passion into a
career
Increase Engagement by Bridging
the Gap between Wants & Needs
Actionable Advice
Realistic Expectations
• Return Home: Tell them in advance that friends might not care
• Next Adventure Abroad: “How can I go abroad again?”
• Study Abroad & Your Career: Communicate cultural competency
Information
• Return Home: Article about reverse culture shock
• Next Adventure Abroad: Link to trusted resources
• Study Abroad & Your Career: Workshop, webinar, info session
Community
• Return Home: Invite to alumni group
• Next Adventure Abroad: Point them to outside communities
• Study Abroad & Your Career: Share your story
“Hello! My name is Katlyn and I am a current junior in college. This past summer I embarked on a
mission trip to Uganda and then followed with a semester in London. Needless to say, I came back
completely and irrevocably changed. Here I am in my second semester of junior year completely
stuck and lost.My university is failing miserably at doing anything to help us "study abroad" kids
and there is simply nothing that seems to help.I have contemplated transferring or taking a year off
..just doing something other than being stranded in my small town world. I need excitement and
adventure with people who are different than me, people who are hopelessly wanderlust and want to
constantly live outside their comfort zones. Its kind of a miracle I stumbled upon your site in the midst of
all this transition. Each story on this site I can personally relate to and I hear myself in each one. I don't
even know the point of this e-mail, but I have tried every other outlet with no success and I need
something or someone who simply understands.I am 20 years old and everyone says I have my
whole life ahead of me.. but I am not sure where to go or what to do. I need a change. I need
adventure. I just need some help and I have no idea if you guys are the people to go to with the answers
but from what it seems its a good place to start. Thanks for starting this website, I couldn't need it more.”
What are YOU going
to implement from
this?
Questions?
Evaluation Form

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Re-Entry: Student's Wants, Needs, And How to Engage Them

  • 1. Re-Entry Students Wants, Needs, and How to Engage Them Tonya Tooley and Noah Peden #AfterStudyAbroadTwitter: @LifeAfterSA
  • 2. Who Are We? Tonya Tooley: Strategic Editor • Studied abroad in Czech Republic • CSU Alum • Tonya@LifeAfterStudyAbroad.com Noah Peden: Content Editor • Studied abroad • CSU Alum • Noah@LifeAfterStudyAbroad.com www.LifeAfterStudyAbroad.com
  • 3. Why Does Re-Entry Matter? • CNN iReport • India: the Story You Never Wanted to Hear • http://ireport.cnn.com/docs/DOC- 1023053 • Reverse Culture Shock - Wide spectrum • Life After Study Abroad + Lessons from Abroad = ~20,000 Students • 6.6% of Alumni • University and Providers • Do you provide re-entry support? • What % of your alumni engage? • How much of your time/effort are you spending on re-entry?
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  • 6. • “Why do I feel weird?” • Tell their story • Remember their experience • Stay Connected • Another Adventure Abroad • Community • Realistic expectations • Info at the right time • Multiple Touch Points • Understanding • How to use what they learned • How to cope with changes they’ve experienced • Find their passion Wants Needs
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  • 8. • To Have Fun • Make Money • Reconnect with friends they met • Study Abroad 2.0 Next Adventure Abroad • Easy to access resources • Easy to digest • Info on what is feasible • Realistic Expectations • How to be self-sufficient abroad • Information on opportunities • Day in the life of an expat • Living abroad ≠ Study Abroad Next Adventure Abroad • Why do they need to pay to volunteer or intern? • Graduate School Abroad vs Here • Real TEFL Info to Avoid Scams • Real Tips on How to Get Abroad Again • NOT a fairy tale Wants Needs
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  • 10. Wants • Work abroad • Travel for work • Be a travel blogger • Study Abroad Advisor • Volunteer abroad once a year Needs • Realistic Expectations • Study Abroad on Resume • How to talk about study abroad in an interview • Channel their passion into a career
  • 11. Increase Engagement by Bridging the Gap between Wants & Needs
  • 12. Actionable Advice Realistic Expectations • Return Home: Tell them in advance that friends might not care • Next Adventure Abroad: “How can I go abroad again?” • Study Abroad & Your Career: Communicate cultural competency Information • Return Home: Article about reverse culture shock • Next Adventure Abroad: Link to trusted resources • Study Abroad & Your Career: Workshop, webinar, info session Community • Return Home: Invite to alumni group • Next Adventure Abroad: Point them to outside communities • Study Abroad & Your Career: Share your story
  • 13. “Hello! My name is Katlyn and I am a current junior in college. This past summer I embarked on a mission trip to Uganda and then followed with a semester in London. Needless to say, I came back completely and irrevocably changed. Here I am in my second semester of junior year completely stuck and lost.My university is failing miserably at doing anything to help us "study abroad" kids and there is simply nothing that seems to help.I have contemplated transferring or taking a year off ..just doing something other than being stranded in my small town world. I need excitement and adventure with people who are different than me, people who are hopelessly wanderlust and want to constantly live outside their comfort zones. Its kind of a miracle I stumbled upon your site in the midst of all this transition. Each story on this site I can personally relate to and I hear myself in each one. I don't even know the point of this e-mail, but I have tried every other outlet with no success and I need something or someone who simply understands.I am 20 years old and everyone says I have my whole life ahead of me.. but I am not sure where to go or what to do. I need a change. I need adventure. I just need some help and I have no idea if you guys are the people to go to with the answers but from what it seems its a good place to start. Thanks for starting this website, I couldn't need it more.”
  • 14. What are YOU going to implement from this?

Editor's Notes

  1. Tonyaintroduce self CSU alumni Study abroad alumniRe-entry is important to me because study abroad created a passion for travel and I didn’t know Noah IntroduceLASA historyWorked at RMSA togetherAbout a year ago the idea of LASA sparked because we both experienced reverse culture shock in very different waysMission is to provide study abroad alumni with re-entry support and a community Answer the question you’ve study abroad now whatif you want to get this presentation, all of these slides are on slideshare.com
  2. Before we start talking about how to support students with re-entry we need to define and decide why re-entry is importantSo about 300,000 American students study abroad per yearThat means 300,000 students are experiencing some sort of reverse culture shock each year one of the most drastic cases is this young woman who is from Chicago after a semester in India she was diagnosed with PTSD On the flip side: some students miss getting to travel and go out on week nights and are a little bummed outThis is the spectrum of reverse culture shock we have to deal with Noah-but with LFA and LASA combined efforts we only reached 20,000 kids We are only two organizations Clearly there’s a vast amount of students we don’t reach, so to kind of frame this presentation do you and your university or organization do re-entry support? That could mean anything from a dinner to an email or to a packet- So raise your hand if you do re-entryMy next question is for you to consider and think to yourself, “Out of your programming what percentage of students engage with your re-entry”We understand that it varies from uni to uni, but it’s an interesting thing to consider
  3. TonyaClearly we all recognize that re-entry support is important, but how do we really impact kids coming home. So how do we get students wants/needs and how do we get them to engage?3 areas and phases of wants and needs that alumni have after studying abroad -The return home-Your next adventure abroad-Study abroad and the career search
  4. - This is the first phase that students deal with as they come back from studying abroad, there’s two different areas, wants vs needs, our jobs as profs is to understand the two categories, take their wants and Return home is phase IThere’s a disconnect between what the students want and what they needour job as professionals and mentors is to define what the difference is between their wants and needsHelp the students learn and understand their needs, and guide them on the journey to getting what they perceive they want To give an exampleafter prague boredMissed praguewanted to be in pragueNeeded was a group of people to explore with
  5. NOAH Talk about connecting their wants and their needsWants less than what they need (they have no idea when they get back, just like how they didn’t konw what sa was like)WantFeel weird- reverse culture shock - community - realistic expectation - information at the right time (they need to be prepped for what that is and what to look for) Tell their story-- where do they do that (need a place, a community, your office, blog, going on our website and writing for us) telling their story helps them understand what their going through remember their storyHelps them stay connected by telling their story Then you can help them implement what they learned Ultimately you have helped your students find their passion
  6. Tonya Phase II - they fall in love with travel and they want to go abroad again still a disconnect Its more independentBut importance to have guidance on because there are a lot of sketchy opportunities Story about volunteering abroad
  7. Noah Everyone comes home and they want to go abroad againJob in europeNeedReal expectationsHow to be self sufficient- supportreal information on opportunities - what opportunities is legit? what is it like to be an expat What can you give the
  8. Tonya Part 1: Resume /InterviewPart 2: how much sa will impact their career choiceUs in this room we all studied abroad loved it and here we are working in international edThats not the case for everyone Our job as the professionals is to help the students navigate their journey of determining how much their passion for travel will impact their career Ask audience: How many of you have had an alumni say “I want to work abroad” Keep your hand raised if you feel like that student or students knew what “working abroad” realistically looks like
  9. Tonya; Students want a fun experience again, they want to feel at home, they want a career that fulfills their passion. But as we’ve just talked about there is a difference between what they want and what they need. The theme that we uncovered between wants and needs is that students really need realistic expectationsGood information and know-howCommunity If we can provide them with that we can help them first with realistic expectations and give them access to the good information and know how we are helping them along their individual journey to uncover and implement their passion ExpectationsSet REALISTIC expectations: they might not respondInformationMillennials find their own informationRelatableSharableCommunityBe in your communityAbroad communityOther study abroad alumni
  10. Tonya Realistic expectations
  11. INtro-sum it upEast coast studentdirect email to Tonya and INot to diminish what you are doing but this is the reality a lot of students face If i had to guess this university does some sort of re-entry programming - but… what she is expressing is that she needs that easy to access information and a community to share her experinces with So take a couple minutes to read this, because she highlights the reality that a lot of students are facing when they come home from abroad-----I want to point out 2 thingsAs you can see she is expressing her wants but she feels
  12. What do you do for re-entry? Are you going to implement anything from what we talked about today?