Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beyond facebook presentation v4


Published on

NAFSA Conference 2011: Vancouver
Beyond Facebook: Online International Communities

Published in: Education
  • Be the first to comment

  • Be the first to like this

Beyond facebook presentation v4

  1. 1. Noah Kuchins: San Francisco State University<br />Guido DeWilde: University of Amsterdam<br />Michelle Hall: Hofstra University<br />Beyond Facebook<br />Online International Student Communities<br />
  2. 2. A Social Revolution<br />
  3. 3. Social Media & Our Professional Lives<br />How Social Media Affects Us<br />Social Media Barriers<br />How Our Students Interact with Social Media<br />“Beyond Facebook”<br />How to Continue Innovating with Social Media<br />
  4. 4. Have you seen the movie “The Social Network”?<br />Three key ingredients for a successful online social network…<br />Foundations of a Social Network<br />
  5. 5. “The Social Network”<br /> Mark Zuckerberg, Sean Parker, Eduardo Saverin<br />Foundations of a Social Network<br />
  6. 6. “Finding new and old friends”<br />“Harvard email addresses”<br />“The Facebook”<br />Foundations of a Social Network<br />
  7. 7. Network Users<br />A typical Facebook user…<br />
  8. 8. Network Users<br />Levels of Participation<br />Creators<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />(Forrester, 2006)<br />
  9. 9. Network Users<br />Catering to Needs<br />Ask participants to build a network<br />Allow participants to suggest improvements<br />Give an option to write a wiki or article<br />Give an Option to Post a Photo<br />Give an Option to Leave a Comment<br />Give an option to vote or rate <br />Present Information for Reading<br />
  10. 10. Defining a Network’s Purpose<br />
  11. 11. Defining a Network’s Purpose<br />It’s More Important to Understand Behavior than Technology <br />Paul Adams: The Real Life Social Network v.2, San Francisco June 2010<br />
  12. 12. Defining a Network’s Purpose<br />Often, People do not Know What to do with the Things They Build<br />815,278 Likes<br />Great! Now what?<br />Paul Adams: The Real Life Social Network v.2, San Francisco June 2010<br />
  13. 13. Defining a Network’s Purpose<br />What are you doing?<br />I’m checking out the photos from last week!<br />I’m social networking!<br />I’m social networking!<br />Cited: The Real Life Social Network v.2<br />
  14. 14. Defining a Network’s Purpose<br />Social Networking is a Means to an End…<br />You Need to Understand What the End is<br />Cited: The Real Life Social Network v.2<br />
  15. 15. Defining a Network’s Purpose<br />When defining a network’s Purpose, it’s Important to think about:<br />Relevance 2.Immediacy<br />
  16. 16. Relevance: Who Would Join?<br />Define Your Target Market<br />Exchange Students<br />International Students<br />Study Abroad Students<br />Scholars<br />???<br />International<br />Study Abroad<br />Alumni<br />Exchange<br />
  17. 17. Immediacy: When are they joining?<br />How Close is Your User to the Group/Page/Message/Channel?<br />Exchange Students: Semester-Based Group<br />International Students: Graduating Class<br />Study Abroad: Length of Stay, Country, or Year<br />Prospective Students<br />
  18. 18. Immediacy + Relevance = Commitment<br />With a Defined Purpose, You Can Structure Your…<br />
  19. 19. Immediacy + Relevance = Purpose<br />Facebook Page<br />
  20. 20. Immediacy + Relevance = Purpose<br />Go Canucks!<br />
  21. 21. Immediacy + Relevance = Purpose<br />Facebook Group <br />
  22. 22. Immediacy + Relevance = Purpose<br />Twitter Feed<br />
  23. 23. Immediacy + Relevance = Purpose<br />YouTube Channel<br />
  24. 24. Defining a Network’s Purpose<br />
  25. 25. Feeder/Container Networks<br />Feeder/Container Group: <br />One large Group that feeds people in to other networks.<br />XYZ University Page<br />Spokes: Networks that naturally occur within larger networks<br />
  26. 26. Network Scaling<br />Number of Users<br />Interaction & Trust<br />>10,000<br />Low<br />5,000<br />1,000<br />< 250<br />High<br />
  27. 27. Building, Controlling and Monitoring<br />
  28. 28. Building, Controlling and Monitoring<br />Controlling your Network through Monitoring:<br />Can be Challenging! You can meet the Challenge!<br />Staff Commitment!<br />This component has to be a commitment that you and your staff are vested in.<br />It would be a new initiative, and may take some getting used to.<br />The Facebook Group or any new Network is to be monitored closely.  If students feel that the page is inactive, they will ignore postfrom your office!<br />
  29. 29. How Do We Monitor yourNetwork?<br />Link your Network to the Office Email!<br />You will see what people are posting immediately!<br />Have student staff review consistently!<br />Do not allow student workers to post ANYTHING without permission of Professional Staff!<br />You must Designate a Staff Member to Post comments at least 2-3 time a week.<br />Send Personal messages to your Students.<br />Building, Controlling and Monitoring<br />
  30. 30. Building, Controlling and Monitoring<br />There needs to comments on posts made by students on your page.<br />Solicit student generated content (eg. pictures, postings, videos, event links, blog links etc.)<br />Check to see who is online and take a moment to chat with them<br />Have Advertised open chat times.<br />This has to be marketed and students have to be prodded. We did this though MSN Messenger years ago and have adapted it to Facebook.<br />
  31. 31. Building, Controlling and Monitoring<br />The ways Hofstra University <br />Office of Multiculteral and International Student Programs usesFacebook:<br />Advertise social programs for the office.<br />International Student questions chat line.<br />Connect to other student groups and clubs.<br />Build on the original Facebook page and create groups for special events.<br />ex:  International Student Leadership Conference Group.  Students who went to the conference had a shared experience.  Students posted the pictures that they took on the trip.  The Facebook group became a forum for discussion and dialog on their shared experience.<br />
  32. 32. A social network for the Gothic and industrial subculture<br />Online language learning <br />Connect with old classmates <br />(in Russia and former Soviet republics)<br />For generalsocial purposes use a general technology<br />Technology that fits your purpose<br />
  33. 33. Facebook<br />Qzone<br />Habbo<br />Twitter<br />Windows Live Spaces<br />Bebo<br />Vkontakte<br />LinkedIn<br />Myspace<br />Orkut<br />…………………..640 Million Users<br />………………………..480 Million Users<br />……………………….200 Million Users<br />……………………….175 Million Users <br />…120 Million Users<br />………………………….117 Million Users<br />………………….110 Million Users<br />…………………….100 Million Users<br />…………………….100 Million Users<br />………………………..100 Million Users<br />Top 10 Most Widely-Used Social Networks<br />
  34. 34. Technology: Registration<br />Facebook, minimum age 13<br />Orkut, Google email address<br />Flickr, Yahoo email address<br />Mixi, invite only<br />Tuenti, invite only<br />
  35. 35. Technology: Country Specific<br />The Netherlands<br />16,6 million inhabitants<br />Hyves<br />10,9 million users<br />
  36. 36. Did We Miss Anything?<br />Dating Sites<br />Specially Developed Networks<br />Blackboard<br />CollegiateLink<br />OrgSync<br />Groupspace<br />iLearn<br />
  37. 37. To Like or Unlike?<br />Should we always use Facebook?<br />Helping international students integrate in social life on campus?<br />Facilitate psychological support for international students (culture shock)?<br />University marketing and outreach?<br />Apply for an exchange program?<br />
  38. 38. Trends, Models, and Limitations<br />
  39. 39. Integrating with Student Organizations<br />San Francisco State University:<br />International Education Exchange Council (IEEC)<br />
  40. 40. Using Targeted Groups<br />
  41. 41. IEEC Fall 2011 Group<br />
  42. 42. Fall 2011 Group Timeline<br />
  43. 43. 30 day Breakdown of Comments<br />
  44. 44. What Do They Ask About? First 30 Days… <br />
  45. 45. Advising Outgoing Exchange Students<br />Blackboard<br />Advising tool for students going on exchange<br />Step-by-step guide<br />Discussion boards and emailing groups for specific locations<br />Hyves is disappearing, Facebook is Growing<br />Why not use Facebook?<br />Blackboard<br />Advising tool for students going on exchange<br />Step-by-step guide<br />Discussion boards and emailing groups for specific locations<br />Hyves is disappearing, Facebook is Growing<br />Why not use Facebook?<br />
  46. 46. Advising Outgoing Exchange Students<br />Needs Assessment (206 Exchange Students)<br />97% Facebook account<br />59% favored Blackboard<br />Personal Information should be private<br />Blackboard is a formal tool, UvA is a formal institution<br />Facebook is social and recreational<br />
  47. 47. Point Out Existing Facebook Groups:<br />Fellow Exchange Students<br />International Student Organizations<br />Host University <br />Create Facebook for:<br />Host University (per semester or year)<br />Bureau of International Students<br />Accommodations Abroad<br />Scholarships<br />Visa Applications<br />Advising Outgoing Exchange Students <br />
  48. 48. Psychological help<br />No guarantee Privacy and Trust<br />Facebook is Fakebook: Fun Information<br />Need to Break Out of Social Isolation<br />Blackboard: Information and Assignments<br />Student Support: Psychological Issues<br />
  49. 49. Student Support: Housing Problems<br />
  50. 50. Housing Problem<br />Private room with private facilities outside of the city center “Diemen”<br />Too far away, too expensive “we want to move”<br />Facebook group with Dutch and International Students<br />Making intercultural Friends and organize / announce events<br />Student Support: Housing Problems<br />
  51. 51. Limitations<br />Only international students used the group (they felt alone and abandoned)<br />Dutch students already had friends<br />Frequently used in the beginning and then the group died<br />Less complaints, except by other students<br />Student Support: Housing Problems<br />
  52. 52. Distance Learning<br />A little teaser…<br />Can we use Facebook for distance learning projects?<br />“Childcare quality, research and recent developments, International teaching series on early childhood education”<br />University of Amsterdam - FreieUniversität Berlin - Purdue University<br />Find out more on our Facebook…<br />
  53. 53. Socio-Cultural Programming & Campus Networking<br />Clubs and Organizations<br /> International Students<br />Multicultural Organizations<br /> Student Leaders<br />Prospective Students<br />
  54. 54. BRINGING IT ALL TOGETHER<br />Network Building which was discussed earlier is crucial!<br />The Strength of your Social Network is determined by how many networks you can reach out to and bring together.<br />Example: International Students need to connect to all the categories previously mentioned. The purpose of the other categories are to connect with as many people as possible. A prospective student may based their decision to go to your institution based on how involved your current students are!<br />Coming together becomes SOCIAL HARMONY!<br />
  55. 55. Light up Your Social Network!<br />
  56. 56. In three months!<br />How?<br />Marketing: Outreach and Recruitment<br />
  57. 57. To see more recruitment examples, join the facebook group!<br />
  58. 58. Lets use social media to improve how we use social media!!<br />Join the discussion, follow the instructions to join our group on facebook…<br />Lets Keep the Discussion Going!Search: “Beyond FacebooKNafsa”<br />