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Check list

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Check list

  1. 1. Noah Gee Checklist of research techniques Research Technique Description Questionnaire/Survey Throughout my media AS level coursework I’ve made questionnaires (using Survey Monkey) as a way of accumulating quantative primary data that I can easily analyse these results. For example, 60 people filled out my survey on TV viewing habits. Interestingly, I found out that most people’s favourite TV channel is channel 4 with BB4 coming a very close second. However, one thing I learnt about survey results is that your sample has to represent a population, in this case people living in N10, yet my sample did not as a lot of my parents middle aged friends filled in my online questionnaire. Therefore, in the future I will try to use stratified sampling. Focus Group When effectively using a focus group you must prepare some/questions topics you want to cover. For example, when carrying out research for TV viewing habits, my team and I took out a group of y10 students. It was very interesting as we gathered quantative data we would not otherwise have known if we had just given them a survey to fill out. For instance, there was a deaf girl in the focus group who told as about a special program she watches specifically for deaf people. In addition, the focus group meant we could go off topic at times just so we could build a relationship with the people we’re interviewing so they would feel less shy or embarrassed answering questions. However, I did not notice people being influenced by their peer’s answers which is why I learnt sometimes interviews are more appropriate depending on the situation. Interview When gathering ideas for my website Teen life UK (http://teenlifeuk.net76.net/) I interviewed my brother in year 9 who’s matches my target audience (male 12-18 year olds) and I then separately interviewed his friend so they didn’t influence each other’s answers (unlike the focus group). I explained to them what I planned on doing particularly emphasising the topics I wanted to cover e.g. sport, music, entertainment etc. then I asked questions such as what social media sites do you tend use most? From there I discovered that technology was a category that my brother and his friend highly recommended I cover for the sake of boys their age who like playing computer games. In addition, both boys told me that nearly everyone uses both Facebook and YouTube (this matched up with survey results for the same project). As a result of the interview, I included a social media bar in my websites header and I also put ‘tech’ into my navigation bar. Statistical During my Is channel 4 thriving? essay I had to constantly refer back to statistical information I found about Channel 4s performance. For example one of the graphs I found on the BARB website showed that TV average weekly viewing hour patterns remain the same today as they were four years. In addition, by looking at Channel 4’s Corporation Report and Financial Statements for 2012, I discovered that Channel 4 made an
  2. 2. Noah Gee operating loss of £29m that year. However, if it weren’t for the two sources I mentioned I would have never even been able to find out this kind of information about the business/market. Factual Factual information was the key to writing my Disney essay as beforehand I had very little knowledge of the business. By using various websites I managed to gather important information like Disney’s five primary unit and segments; the definition of the word synergy; key business terms like horizontal integration as well as a few of Disney’s latest acquisitions e.g. Marvel and Lucas Films etc. Secondary When writing my world cinema essay I used a range of sources (secondary information) to find out background information on the two movies ‘La Haine’ and ‘City of God’. When online it’s very easy to copy and paste, so being conscious of this I would instead write down key notes on a piece of paper e.g. I discovered a French housing project is called a ZUP - zone d'urbanisation prioritaire and then incorporated these types of bite size pieces of information into my work, that way I wouldn’t be plagiarising. On the other hand, if I did copy anyone’s work I would always list the source I took it from and use quotation marks to indicate it wasn’t my work.

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