Dig101

234 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
234
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dig101

  1. 1. DIGITAL MARKETING 101
  2. 2. DIGITAL MARKETING 101 EFFECTIVE WEBSITE SOCIAL & OPTIMIZATION STRATEGIC & REPUTATIONWebsite: If your house isn’t in order, you’re not prepared to receive guests.Optimization: If your guests can’t find you, they’ll look for somewhere else to visit.Reputation: Even if they can find you, no one wants to visit someone with a bad reputation.Social: The power of word-of-mouth gone viral through the power of digital.Strategic: Use digital tools strategically to make your big idea a reality.
  3. 3. DIGITAL MARKETING 101 We navigate We do our the journey to homework guarantee your before we success. meet with you.We map out a We learnstrategy to get where you you to your want your destination. business to go. We identify BIG IDEA the big idea that will make your goal a reality.
  4. 4. DIGITAL MARKETING 101: IS YOUR BUSINESS READY TO THRIVE IN THE DIGITAL WORLD? NOT READY READY •Your website is a mess or •Your website is optimized, you don’t have one at all. attractive, and effective at •You’re not deliberately delivering call to action & listed on page one of lead generation. Google or Top 3 in local. •You’re putting the time and •You have poor review investment into organic ratings online. optimization. •You’re not using social •You’re actively building media to generate positive positive reviews and a fan reviews and referrals. base through social media. •You don’t have a strategy •You have a big idea and a for capturing TOMA in your digital strategy to “OWN” area. your area through TOMA. TOMA = Top of Mind Awareness. You’re the first one prospects think of when they need the product or services that you provide.
  5. 5. MARKETING PROCESS Step 1 Step 2 Step 3 Step 4 Step 5 Step 6•Go ahead an •Go ahead an •Go ahead an •Go ahead an •Go ahead an •Go ahead anreplace it with replace it with replace it with replace it with replace it with replace it withyour own text. your own text. your own text. your own text. your own text. your own text.This is an example This is an example This is an example This is an example This is an example This is an exampletext. text. text. text. text. text.•This is an •This is an •This is an •This is an •This is an •This is anexample text. example text. example text. example text. example text. example text.•This is an •This is an •This is an •This is an •This is an •This is anexample text. example text. example text. example text. example text. example text.
  6. 6. MARKETING PROCESS Example text Example text Example text •This is an example text. Go •This is an example text. Go •This is an example text. Go ahead an replace it with ahead an replace it with ahead an replace it with your own text. This is an your own text. This is an your own text. This is an example text. example text. example text . Example text •This is an example text. Go ahead an replace it with your own text. This is an example text . Example text •This is an example text. Go ahead an replace it with your own text. This is an example text. Example text •This is an example text. Go ahead an replace it with your own text. This is an example text.
  7. 7. MARKETING PROCESS Analyze customer needs •This is an example text. Go ahead an replace it with your own text. This is an example text . Reviev and optimize Analyze market •This is an example text. Go •This is an example text. Go ahead an replace it with ahead an replace it with your own text. This is an your own text. This is an example text. example text. Measure results Analyze competition •This is an example text. Go •This is an example text. Go ahead an replace it with ahead an replace it with your own text. This is an your own text. This is an example text . example text . Implementation Research •This is an example text. Go •This is an example text. Go ahead an replace it with ahead an replace it with your own text. This is an your own text. This is an example text. example text. Strategic marketing plan •This is an example text. Go ahead an replace it with your own text. This is an example text .
  8. 8. MARKETING PROCESS Example text Go ahead and replace it with your own text. This is an example text. Example text Example text Go ahead and Go ahead and replace it with your replace it with your own text. This is an own text. This is an example text. example text. Marketing planning Example text Example text Go ahead and Go ahead and replace it with your replace it with your own text. This is an own text. This is an example text. example text.
  9. 9. MARKETING PROCESS Strategy Input Evaluation Planning Output Implementation
  10. 10. MARKETING PROCESS Strategy Planning •This is an example text. Go ahead an •This is an example text. Go ahead an replace it with your own text. This is replace it with your own text. This is an example text. an example text. •This is an example text. Go ahead an •This is an example text. Go ahead an replace it with your own text. This is replace it with your own text. This is an example text. an example text. Implementation Evaluation •This is an example text. Go ahead an •This is an example text. Go ahead an replace it with your own text. This is replace it with your own text. This is an example text. an example text. •This is an example text. Go ahead an •This is an example text. Go ahead an replace it with your own text. This is replace it with your own text. This is an example text. an example text.
  11. 11. MARKETING PROCESS1.Example textGo ahead and replace it withyour own text. This is an exampletext. Go ahead and replace itwith your own text
  12. 12. MARKETING PROCESS Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text

×