Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
Your Presenter:<br />Rob Reynolds, Ph.D.<br /><ul><li>Director of Product Design and Research, Xplana
Director of The Xplanation
20 years in Higher Education Faculty   and Administration
Former Executive for Major Publisher</li></li></ul><li><ul><li>Distributor and Online Retailer for 830 Partner    Educatio...
Distribute Digital Textbooks for More than 50    Publishing Partners
Leading Online Retailer in For-Profit, Career,     and Distance Education Markets
Digital Content
Social Learning
Free Content</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
Publish Daily Newsletter on Industry Trends
Publish Annual Report on Future of Textbooks in Higher Ed
Publish Reports on Student and Institutional Trends
The Xplanation</li></li></ul><li><ul><li>Growth of the For-Profit and Distance Education Industries
Upcoming SlideShare
Loading in …5
×

Trends that Matter in Higher Education and Textbook Publishing

2,425 views

Published on

This is a presentation prepared for the "What College Students Think: Making Information Pay for Higher Ed Publishing" conference sponsored by the Book Industry Study Group on February 9.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Trends that Matter in Higher Education and Textbook Publishing

  1. 1. Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
  2. 2. Your Presenter:<br />Rob Reynolds, Ph.D.<br /><ul><li>Director of Product Design and Research, Xplana
  3. 3. Director of The Xplanation
  4. 4. 20 years in Higher Education Faculty and Administration
  5. 5. Former Executive for Major Publisher</li></li></ul><li><ul><li>Distributor and Online Retailer for 830 Partner Educational Institutions
  6. 6. Distribute Digital Textbooks for More than 50 Publishing Partners
  7. 7. Leading Online Retailer in For-Profit, Career, and Distance Education Markets
  8. 8. Digital Content
  9. 9. Social Learning
  10. 10. Free Content</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
  11. 11. Publish Daily Newsletter on Industry Trends
  12. 12. Publish Annual Report on Future of Textbooks in Higher Ed
  13. 13. Publish Reports on Student and Institutional Trends
  14. 14. The Xplanation</li></li></ul><li><ul><li>Growth of the For-Profit and Distance Education Industries
  15. 15. The Mobile Revolution
  16. 16. The Continued Rise of E-books in the Trade Market
  17. 17. Online Retail and Deferred Purchase Patterns
  18. 18. Social Networking
  19. 19. New Publishing Competition and Textbook Paradigms in Higher Education</li></li></ul><li>For-Profits 2005-2010<br />Number of for-profit institutions:<br />909 1,215<br />Percentage of all institutionsthat are for-profit:<br />20.7% 26.2%<br />For-profit as a<br />percentage of all students<br />5.1%  9.1%<br />20% + annual growth<br />Distance Education<br />
  20. 20. <ul><li>More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
  21. 21. 1/3 of the U.S. will be tablet users by 2015
  22. 22. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012
  23. 23. Apple has registered more than 10 billion app downloads
  24. 24. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
  25. 25. We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012 </li></li></ul><li><ul><li>Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
  26. 26. Trade e-books will represent 20%+ in 2012</li></li></ul><li><ul><li>56% of students purchased some or all books from online stores
  27. 27. 5%increase in the number of students purchasing all of their textbooks online
  28. 28. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
  29. 29. 10% of students shared at least 1 book with a classmate instead of purchasing
  30. 30. 4-5% getting by without buying textbooks</li></li></ul><li><ul><li>Facebook now has more than 600 million users
  31. 31. Leading social media site and emerging as largest photo sharing site
  32. 32. Facebook ranks second in online video</li></li></ul><li><ul><li>Digital-First Publishers
  33. 33. Google
  34. 34. Amazon
  35. 35. Open Textbook Initiatives(Washington State and Orange Grove)
  36. 36. $2 Billion Grant for OERs</li></li></ul><li><ul><li>10% of market will be open textbooks and/or free digital content by 2014
  37. 37. 25% of textbook market in Higher Education will be digital by 2015
  38. 38. Significant new business models
  39. 39. Disaggregated content
  40. 40. Everything will go mobile faster than you think
  41. 41. Product prices will fall precipitously</li></li></ul><li>

×