Page Rank & SEO
DTC356 October 22, 2013
TL:DR
❖ design for humans first!
❖ (usability)
❖ Second, take the time to design for
machine usability (SEO)
❖ make it eas...
Many Considerations
❖ Number of times keywords appear
❖ Locations of keywords
❖ synonyms of keywords
❖ Page rank
❖ “freshn...
Unique, Accurate Page
Titles
❖ Beware of templates and cut/paste
design
❖ These are great techniques, but don’t
be careles...
Descriptions & Snippets
❖ when talking about your web page and
search ranking, Control is a good
thing. (authority)
❖ Exam...
URLs & Bread Crumbs
❖ Make your site’s folder structure work
for your users
❖ This may mean some clean up
❖ Folders on web...
Web Sites = 1st Order
❖ Google says provide only one way to
find things
❖ This is not a technological limitiation
❖ Anti b...
What about 3rd Order?
❖ Microdata, micro formats, Schema.org
❖ coming soon!
❖ There are techniques we can use
❖ Linked dat...
Special Search Commands
DTC356 Class Notes: October 22 2013 Page Rank and SEO
DTC356 Class Notes: October 22 2013 Page Rank and SEO
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DTC356 Class Notes: October 22 2013 Page Rank and SEO

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A very basic introduction to page rank and SEO

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DTC356 Class Notes: October 22 2013 Page Rank and SEO

  1. 1. Page Rank & SEO DTC356 October 22, 2013
  2. 2. TL:DR ❖ design for humans first! ❖ (usability) ❖ Second, take the time to design for machine usability (SEO) ❖ make it easy for search engines to direct the right users to your site.
  3. 3. Many Considerations ❖ Number of times keywords appear ❖ Locations of keywords ❖ synonyms of keywords ❖ Page rank ❖ “freshness” How recently page was updated ❖ Does it look like spam or SEO cheats?
  4. 4. Unique, Accurate Page Titles ❖ Beware of templates and cut/paste design ❖ These are great techniques, but don’t be careless or sloppy ❖ Accurate ❖ Unique ❖ brief
  5. 5. Descriptions & Snippets ❖ when talking about your web page and search ranking, Control is a good thing. (authority) ❖ Example of an auto-snippet (cmdc home page) ❖ meta-description tag gives you more control over your snippet text
  6. 6. URLs & Bread Crumbs ❖ Make your site’s folder structure work for your users ❖ This may mean some clean up ❖ Folders on web servers act like 1st order systems ❖ files are only in one place
  7. 7. Web Sites = 1st Order ❖ Google says provide only one way to find things ❖ This is not a technological limitiation ❖ Anti black hat seo measure
  8. 8. What about 3rd Order? ❖ Microdata, micro formats, Schema.org ❖ coming soon! ❖ There are techniques we can use ❖ Linked data ❖ semantic web ❖ For now: ❖ “Make your site easy to navigate”
  9. 9. Special Search Commands

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