Race in American ChangingMedia imagery the negativeassociated with people of color in American media
The US is an ethnically ambiguous nation with people from all over the world making up the American citizenry.
It’s a beautiful country, with a wide range of people
But it has a history of violence anddisenfranchisement when it comes to accepting new members to its nation.
The near-eradication of the Native Americanpeople, the enslavement of African and Indianpeople, the forced labor of Asian immigrants…
Hundreds of years later, we’ve made a bit of progress
There are laws protecting people of all backgrounds.
But beneath the surface, racism still exists andresonates strongly in the media that is produced and distributed here.
There is an extreme lack of positive imagery when it comes to people of color profiled in the media.
Recently, have begun speaking out The public against this.
For February, Congressman Peter In example, Hoekstra was running against Debbie Stabanow for Michigan Senator. He accused her of helping China take American jobs. He ran an ad duringSuperbowl that received a lot of backlash.
Pete Hoekstra’s China Ad Provokes Accusations of Racism Pete Hoekstra Ad Brings Charges Of Racial InsensitivityPete Hoekstra Fundraising Drops After Offensive Super Bowl Ad Asian and Pacific Island Groups Upset by Ads Harmful Stereotypes Actress in Pete Hoekstra Racist Ad Apologizes Congressman’s Ad Promotes Anti-Asian Sentiment Ad Creator Leaves Hoekstra Camp
The actress, a University of California studentapologized. The ad was taken off air and Pete Hoekstra’s funding plummeted.
In May, was featured in anactor Ashton Kutcher advertisement for Pop Chips. Comedian HasanMinhaj was one of the first to callout the actor on YouTube resulting in over 140,000 views and hundreds of comments. Subsequently, the ad was taken off air within days.
Social media networks again exploded in outrage and confusion.
Ashton KutchersPopchips Ad Pulled After Racism OutcryComedian HasanMinhaj Slams Ashton Kutchers ControversialPop Chips Ad Ashton KutchersPopchips Ad Pulled from YouTube, Facebook
And earlier this year, a story out ofSanford, FL became public and touched the lives of millions.
In February, Trayvon Martin was shot and killed by George Zimmerman. The circumstances surrounding Martins death, the initial decision not to charge Zimmerman, and questions aboutFloridas Stand Your Ground law received national and international attention. Allegations of racist motivation for the shooting and police conduct contributed to public demands for Zimmermans arrest.
The Who are You site aims to have its user think: Not all black youth are dangerous.Remember that young African American malewe saw on the Who are You site? The graphic designer from Detroit? His story was so interesting and inspiring.
We want our audience to think that thesite is engaging enough because of theinteresting content that is relatable and yet inspiring.
And this idea can literally be taken to the streets.