The New Mexico Xtreme Sports Association (NM(X)) is a 501(c)3 nonprofit that has served New Mexico youth since 2007 through creative arts and extreme sports programs. NM(X) is partnering with Clear Channel Radio and local restaurants to fundraise on May 12, 2012, with restaurants pledging up to 50% of their earnings that day. Businesses that donate will receive promotions and mentions on Clear Channel Radio and NM(X)'s websites and social media. NM(X) hopes businesses will invest in New Mexico's youth by donating what they can on May 12th.