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As part of a new disposable content trend, Facebook has created a mobile app called Poke, which allows users to send text, image or video messages that self destruct after a few seconds. These “pokes” can be sent to any of the user’s Facebook friends and can be seen for up to 10 seconds before disappearing.
Brands might consider using Facebook Poke for:
• One-time coupon giveaways
• Personal and private promotions
• Photo contest submissions
This POV introduces Facebook Poke and provides supplemental materials covering competitors, case studies and steps for brand implementation.