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Capability Presentation


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Capability Presentation

  1. 1. Consulting & Trainings for the Pharmaceutical Industry Natalia Mefodovskaya
  2. 2. Experience – General Information1 Business Consulting 2 Training 3 Contact details4
  3. 3. Experience – General Information 15+ years of experience in different segments of the Russian Pharmaceutical Market  Multinational, foreign and local pharmaceutical companies  Strategic and operational marketing  Original and generic products; mass, special and orphan; for in- and out- patient practice Unique experience in the area of portfolio development, including license-in and pre-launch activities, participation in the international New Products Strategy Development Team (Janssen-Cilag) Experience of management (including re-positioning) of a group of products (Abbott Laboratories) Management of the local Analytic and Business development Department (EGIS Pharmaceuticals Ltd.) General education – The Lomonosov Moscow State University Business education – «Marketing Education in Russia (RIMA-A)», «Strategic Marketing (RIMA-B)»
  4. 4. Business Consulting ExperienceExperience in J&J: Successful license-in project (product Vivitrol of Alkermes) Pre-launch activities for a number of products from different therapeutic areasExperience as Independent Consultant: Support of successful license-in project in ophthalmology Portfolio development for a number of local Pharmaceutical Companies License-out project (innovational technology of drug delivery) Development of partnering strategy for locally developed product’s distribution and promotion abroad Search for products for potential first launch in the Russian Market. Database created with products not present in the Russian market in different stages of life cycle – from Phase I to marketed Strategic and tactical consulting for a number of international Pharmaceutical Companies
  5. 5. Expertise AreasStrategic planning for launched, pre- License-in projectslaunched products and those in the Search for new candidates with pre-assessment stage specified parameters Target Product Profile and Patient Model Assessment vs. existing and future development competitors Internal and external situation analysis Success probability assessment Sales and promotion strategy Development of partnering strategy development Forecasting and P&L Forecasting and P&L ExpertiseCoordination of pre-launch activities License-out projects inside the company to speed-up the Success probability assessment process and maximize sales and Development of partnering strategy profit Forecasting and P&L
  6. 6. Training DescriptionBusiness Training Course developed basing on personal experience“Portfolio Management – Opportunities, Problems, Solutions”Business Trainers – J.Begrambekova, N.MefodovskayaDay 1. LAUNCH OF NEW PRODUCTS• Decision on product launch – yes or no?• Product planning – how and why?• Launch readiness – how and when? (Internal and external activities)• Business-case studiesDay 2. PORTFOLIO MANAGEMENT• Portfolio analysis algorithm – Successful portfolio – Portfolio analysis (BCG Matrix) – Life Cycle and Management Decisions – Internal situation and Management Decisions• Business-case studies
  7. 7. Contact detailsNatalia Mefodovskaya,Independent Consultant(Legal entity)Mob.: +7(916)448-84-08E-mail: nmefodovskaya@yahoo.comLocation: Moscow, Russia
  8. 8. Pharmaceutical Industry in Russia License-in and -outPre-Launch Activities Portfolio Management