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Marketing sur Facebook - 101

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10 choses à faire absolument, 10 choses à éviter et pourquoi ...

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Marketing sur Facebook - 101

  1. 1. Facebook 10 choses à faire absolument, 10 choses à éviter et pourquoi
  2. 2. LE CONFÉRENCIER MILLER RAMOS Stratège en commercialisation web
  3. 3. On se Presente…
  4. 4. LE CONFÉRENCIER MILLER RAMOS Maîtrise gestion du commerce électronique Spécialisation marketing Baccalauréat design graphique
  5. 5. Et vous?
  6. 6. Pourquoi… Pourquoi sommes-nous ici? Pourquoi vous voulez être sur Facebook ? Pourquoi je suis venu au Québec ?
  7. 7. Pourquoi le Québec? 1- Objectifs professionnels Formation, maîtrise, job Contacts professionels Entrepenariat 2- Objetifs personnels Langue : français, anglais Expérience culturelle Enfants : école, langues, etc.
  8. 8. Objectifs Des objectifs SMART ? Simple/Spécifique : compréhensible par tous rapidement Mesurable : testabilité Acceptable : réalisable Réaliste : contexte économique, financier Temporel : délais George T. Doran. Management Review 1981.
  9. 9. Quel est mon objectif sur Facebook ? Augmenter les réservations par téléphone En 30 % D’ici 1 ans
  10. 10. Avant de Commencer…
  11. 11. Ah! comme la neige a neigé!
  12. 12. Ah! comme la neige a neigé!
  13. 13. Ah! comme la neige a neigé!
  14. 14. Facebook 101 Un profil versus une Page Création d’une Page Facebook Image de couverture Photo de profil Pages personnalisées (onglets) Timeline (fondé) L’avant-plan des publications de votre choix Les informations sur votre entreprise
  15. 15. Ouf…
  16. 16. Facebook
  17. 17. Facebook Source : Cefrio 2012
  18. 18. Facebook Saint-Hyacinthe Population totale : 54 078* Abonnés sur Facebook (13+) : 34 000 personnes - 15 400 (hommes) - 17 800 (femmes) Âgés de 25 ans et plus : 22 000 personnes Âgés de 30 ans et plus : 18 200 personnes * Gouv. Québec # Publicité Facebook
  19. 19. Strategie…
  20. 20. MA STRATÉGIE Apprendre le français Formation au Québec Intégration… sport, culture, etc. Trouver un emploi en stratégie Personnes ressources
  21. 21. STRATÉGIE Suivre l’éthique sur Facebook Définir son auditoire Elevator pitch Définir son contenu - Ayez une valeur ajoutée Fréquence de publication Définir sa personnalité sur Facebook
  22. 22. Définir mon auditoire : Ma clientèle d’affaires qui vient au resto 1x par mois. Elevator pitch : Fine cuisine du terroir Définir mon contenu : Produits locaux haut de gamme, on aide l’économie locale, la saveur du Québec, raffinement dans nos recettes, belle équipe, haute qualité avec des bons prix, l’ambiance, manger des produits frais, découvrir de nouveaux vins, club de dégustation, les clients. Fréquence de publication : lundi et mercredi Personnalité Facebook : informatif, concis, une petite touche d’humour
  23. 23. Éthique sur Facebook Attention | Modérez vos opinions Soyez transparent Assumez | Ne supprimez pas Soignez votre français Soyez humble | Citez vos sources MISE EN FORME
  24. 24. Définir mon auditoire
  25. 25. Elevator pitch En quoi êtes-vous bon? Votre plus value Les éléments à mettre de l’avant Le résumé clair va vous aider à formuler vos messages
  26. 26. Définir mon contenu Lister les sujets qui vont vous aider dans vous objectifs Prendre en considération le besoin de vos clients
  27. 27. Fréquence de publication Selon les habitudes des clients Selon votre disponibilité Toujours répondre aux messages de vos fans L’effort doit récompenser Un pas à la fois
  28. 28. Définir ma personnalité Définissez un ton ou un style rédactionnel pour vos publications et uniformisez ce que vous publiez sur Facebook.
  29. 29. Définir mon auditoire : Ma clientèle d’affaires qui vient au resto 1x par mois. Elevator pitch : Fine cuisine du terroir Définir mon contenu : Produits locaux haut de gamme, on aide l’économie locale, la saveur du Québec, raffinement dans nos recettes, belle équipe, haute qualité avec des bons prix, l’ambiance, manger des produits frais, découvrir de nouveaux vins, club de dégustation, les clients. Fréquence de publication : lundi et mercredi Personnalité Facebook : informatif, concis, une petite touche d’humour
  30. 30. Action…
  31. 31. Pour aller plus loin… Inviter les fans à aller voir du contenu sur votre site Web Parler de vos fans Régler les problèmes de vos clients Utiliser la fonctionnalité « Évènements » et publier des photos Random acts of kindness (Power users, des bons clients) Créer le sentiment d'un club Implication sociale de votre entreprise Impliquer vos fans dans la création et dans l’amélioration de vos produits
  32. 32. En bref…
  33. 33. 10 choses à faire absolument 1. Pourquoi ? 2. Des objectifs SMART 3. Avant de se lancer... Facebook 101 4. Éthique sur Facebook 5. Définir mon auditoire 6. Elevator pitch 7. Définir mon contenu 8. Fréquence de publication 9. Définir ma personnalité 10. Créer une conversation
  34. 34. 10 choses à éviter 1. Pas gratuit 2. Toujours répondre aux messages de vos fans 3. L’effort doit récompenser. Objectifs d’affaires 4. Un pas à la fois 5. Des promotions sur Facebook demandent de la gestion 6. Vendre des produits 7. Facebook vs. Site Web 8. Soyez transparent 9. Soignez votre français 10. Modérez vos opinions
  35. 35. Miller Ramos mramos@nmediasolutions.com Twitter : @millerramos Siège social (Drummondville) 1047, boulevard Mercure Drummondville, QC, J2B 3L5 Tél. : 819 477-0990 Sans frais : 1 866 477-0990 Téléc. : 819 477-1104 Saint-Hyacinthe 1443, rue des Cascades, bureau 202 Saint-Hyacinthe, QC, J2S 3H6 Tél. : 450 768-0990 www.nmediasolutions.com
  36. 36. LES ENTREPRISES D’ICI
  37. 37. FACEBOOK
  38. 38. INTERNET AUJOURD’HUI Ordinateur de bureau Téléphone intelligent Ordinateur portable Tablette Smart TV Console de jeux

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