Good morning everybody, Thanks for inviting me to present my experience in handling management tools for sustainable tourism
I am going to talk today firstly about who we are and our experience, secondly about the three management tools for sustainable tourism and their usefulness and finally I will give you my recommendations from my experience
We know the tools in depth, we've implemented and that have been implemented in other projects in different destinations and tourism businesses. From our experience we can promote its use for project management and sustainable tourism.
Let's highlight some of the most useful tools for managing sustainable tourism projects for companies and destinations
The three tools are interrelated and can be used for the same project in different phases. It is necessary to know in order to optimise their use in our project or sustainable tourism destination.
This represents the best basic tool on which to establish any sustainable tourism initiative. If implemented in our destinations or companies, we can start to work in a sustainable way laying a good foundation which further advances sustainability with other tools and lines of work.
Indipendent Niutral Volontia insurin
The Criteria are the minimum, not the maximum, which businesses, governments, and destinations should achieve to approach social, environmental, cultural, and economic sustainability. Since tourism destinations each have their own culture, environment, customs, and laws, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.
For Hotels and Touroperators: It is recommended that all criteria be applied to the greatest practical extent, unless for a specific situation the criterion is not applicable and this is justified. There may be circumstances in which a criterion is not applicable to a specific tourism product, given the local regulatory, environmental, social, economic or cultural conditions. In the case of micro and community-owned tourism businesses which have a small social, economic and environmental footprint, it is recognised that limited resources may prevent comprehensive application of all criteria. For destinations: Because destinations are comprised of many different enterprises, organizations and individuals, the application of these criteria should include thorough consideration of the cumulative effects of activities. Measurement at the destination scale will usually capture the net result of cumulative effects on an individual scale. However monitoring of impacts is not an end in itself; it should be viewed as a tool for improving the sustainability of the destination.
Within the context of the Sustainable Development Goals, the GSTC has identified and is responding to the need for a wider, multi-sector sustainable tourism norm by developing the GSTC-Industry as an evolution of the globally accepted benchmark standard, the GSTC-HTO.
Several destinations have been certified sustainable by a certifying body that is "GSTC Certified” after implementing the criteria of the Gstc. Two phases of testing of the criteria were developed in several destinations as Lanzarote, Norway, Bostwana, Cusco-Machu Pichu…. From the implemntation in Lanzarote we obtained several conclusions.
It is very interesting to participate in such processes as stakeholders and we are starting to test these new criteria and indicators in other sub-sectors of the tourism industry.
SUSTAINABLE TOURISM: STRATEGIES FOR DEVELOPMENT AND PROMOTION-KOREA BUILDING SUSTAINABILITY IN EUROPEAN TOURISM
A tool that many destinations have already been trying which provides a lot of information what facilitates its management.
This tool can be adapted depending on the type of destination and the resources available at the time when collecting data. In addition , it represents the best tool for the assessment, management and development of the destinations’ sustainability.
PM4EST is the only specific projects management methodology for sustainable tourism. It is developed especially to promote the development of projects in this field and promote sustainability in tourism.
«Project Management for European Sustainable Development», is a methodology for designing and managing tourism projects effectively. A methodology that makes project management easier to all those who want to develop a sustainable tourism project
The three tools are interrelated and complement one another. They can be implemented in a single project in its different phases, the only one that can be applied from the start would be the project management methodology itself.
My recommendations on the use of these tools in our sustainable tourism initiatives based on my experience in use are:
Thanks a lot for your attention and if you want comment or ask something we can speak about it during the debate.
Now we all want to debate about the pros and cons in using these tools in our projects. What is your opinion on ...
PM4SD® European Summer School
5-9 October 2016 Akureyri, Iceland
Project Management and Sustainable
Tourism tools: PM4SD, ETIS, GSTC
• Who we are and our experience
• the existence of the three management
tools for sustainable tourism
• explain the usefulness of each
• my recommendations from my experience
¿ What we are going to talk about?
We are also members of the Board of
the GSTC and the foundation FEST
This allows us to have a global and
practical vision in the most
appropriate way to develop
sustainable tourism projects utilising
We are a Spanish pioneer in Responsible
Tourism travel agency
We work and collaborate with
sustainable tourism destinations and
As consultants, we develop sustainable
tourism projects and help destinations
in their sustainable development
¿ About us?
Project Management and
Sustainable Tourism tools:
The three tools are interrelated
CRITERIA ETIS PM4EST
GSTC’ CRITERIA AND
They are the basis of any sustainable tourism initiative
The Global Sustainable Tourism
Council (GSTC) establishes and
manages global sustainable
standards with the aim of
increasing sustainable tourism
knowledge and practices among
public and private stakeholders.
The GSTC is independent and
neutral, it is mostly a volunteer
organization, consisting of experts
in sustainable tourism and
supported by organizations and
individuals with a passion for
ensuring that meaningful standards
are available globally for
sustainability in travel and tourism.
¿What is the GSTC?
The Global Sustainable Tourism Council (GSTC) Criteria and indicators
serve as the global baseline standards for sustainability in travel and
The GSTC Criteria, like other standards, are used for education and
awareness-raising, policy-making for businesses and government
agencies and other organisation types, measurement and
evaluation, and as a basis for certification.
The criteria are organised into 4 pillars:
1. Sustainable management
2. Socioeconomic impacts
3. Cultural impacts
4. Environmental impacts (including consumption of resources,
reducing pollution, and conserving biodiversity and landscapes)
¿What are the GSTC criteria and indicators?
First of all, two sets of GSTC Criteria have been developed: for
hotels and tour operators, and for destinations.
But since the beginning the GSTC's vision has been to develop
three sustainable tourism criteria:
• GSTC–Industry; and detailed indicators for GSTC–Industry (e.g.
GSTC–Hotels and Tour Operators, GSTC – MICE, GSTC-
The current GSTC-HTO has been well received globally and there
is a desire by many stakeholders to have similar guidelines for the
wider tourism industry. GSTC-HTO is not overtly covering the
gamut of tourism, yet it is very close to an all encompassing set
of criteria for all tourism enterprises.
GSTC-Industry Development Overview:
The conclusions of Lanzarote:
*Lanzarote has made a great
investment in the protection of
cultural tradition, nature
conservation and territorial
* The destination has a legal
framework to ensure long-term
sustainability. There is a collective
commitment and a shared vision:
Lanzarote wants to be a
sustainable tourist destination.
* These solid pillars generate
many opportunities to create
What about the implementation in destinations?
* A coordinated management of
* Control system for sustainable
* Promotion and communication
of Lanzarote as a destination for
* Educate tourists on sustainability
* Mechanisms for tourists to
contribute to sustainability.
The key aspects of the process are:
· Resourced by the GSTC Technical Director,
guided by the International Standards Working
· Two rounds of consultations, initial call for
input, then a second round to comment on draft
criteria. During this phase, stakeholders were able
· The GSTC-ISWG and GSTC Board consider
comments before adopting criteria, based on the
consensus of all interested parties.
The proposed program for development of GSTC-
Industry has been:
· Initial Consultation Dec 2015-
· Draft Criteria Consultation July-August
· GSTC-Industry Adopted October 2016
Upcoming events where you can learn more about GSTC:
The main management tool of sustainable destinations in Europe
ETIS is a Europe-wide system
suitable for all tourist destinations,
encouraging them to adopt a more
intelligent approach to tourism
planning. It is:
* a user-friendly management tool,
supporting destinations who want
to take a sustainable approach to
* A complete monitoring system for
collecting data and detailed
information and to let destinations
monitor their performance from
one year to another
* an information tool (not a
certification scheme), useful for
policy makers, tourism enterprises
and other stakeholders.
What is ETIS?
The only project management methodology for sustainable tourism
for designing and
What is the PM4EST?
PM4SD applies whenever an
organisation, whether public or private,
needs to plan and manage a sustainable
It provides a guarantee for public
authorities that the project will be
transformed into concrete actions with
clearly defined roles and responsibilities
and that these actions will have a real
impact on local communities.
It helps governments and companies to
plan transparently and not to forget that
every action must have corresponding
benefits. It is a practice to be adopted for
participatory, transparent and effective
Why is it helpful?
1. Analyse whether or not we can use these tools in our
project, especially the two destination management tools
that are especially useful for this.
2. Study the best way to use these tools and at what stage of
our project to use them , for instance GSTC criteria is better
to implement when initially assessing the sustainability of a
destination or company and ETIS is more useful as a
monitoring tool as well as ongoing destination management
3. When we use those tools we have to be flexible depending
on the type of project that we are developing and the
resources available to us.
4. Share our difficulties and our best practices with these tools
with other destinations, companies or entities in the sector to
optimise their use for everyone.
¿Cuál es el mensaje
Thanks a lot!
• Is it complicated to use these tools?
• Are they flexible to use in any project or sustainable
• What aspects should be emphasised in these tools? (eg.
stakeholder management, advances in sustainability ....)
• Can we be sure these tools will promote project
• Will these tools make for a successful project?
• Would anyone like to share their experience in using these
Some thoughts for our discussion: