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FEST Summer School - Presentation Akureyri 2016

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  1. 1. PM4SD® European Summer School 5-9 October 2016 Akureyri, Iceland Project Management and Sustainable Tourism tools: PM4SD, ETIS, GSTC criteria
  2. 2. • Who we are and our experience • the existence of the three management tools for sustainable tourism • explain the usefulness of each • my recommendations from my experience ¿ What we are going to talk about?
  3. 3. We are also members of the Board of the GSTC and the foundation FEST amongst others. This allows us to have a global and practical vision in the most appropriate way to develop sustainable tourism projects utilising existing tools. We are a Spanish pioneer in Responsible Tourism travel agency We work and collaborate with sustainable tourism destinations and small businesses As consultants, we develop sustainable tourism projects and help destinations in their sustainable development ¿ About us?
  4. 4. Project Management and Sustainable Tourism tools:
  5. 5. The three tools are interrelated GSTC’ CRITERIA ETIS PM4EST
  6. 6. GSTC’ CRITERIA AND INDICATORS They are the basis of any sustainable tourism initiative
  7. 7. The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders. The GSTC is independent and neutral, it is mostly a volunteer organization, consisting of experts in sustainable tourism and supported by organizations and individuals with a passion for ensuring that meaningful standards are available globally for sustainability in travel and tourism. ¿What is the GSTC?
  8. 8. The Global Sustainable Tourism Council (GSTC) Criteria and indicators serve as the global baseline standards for sustainability in travel and tourism. The GSTC Criteria, like other standards, are used for education and awareness-raising, policy-making for businesses and government agencies and other organisation types, measurement and evaluation, and as a basis for certification. The criteria are organised into 4 pillars: 1. Sustainable management 2. Socioeconomic impacts 3. Cultural impacts 4. Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes) ¿What are the GSTC criteria and indicators?
  9. 9. First of all, two sets of GSTC Criteria have been developed: for hotels and tour operators, and for destinations.
  10. 10. But since the beginning the GSTC's vision has been to develop three sustainable tourism criteria: • GSTC–Country • GSTC–Destination, • GSTC–Industry; and detailed indicators for GSTC–Industry (e.g. GSTC–Hotels and Tour Operators, GSTC – MICE, GSTC- Attractions, etc.). The current GSTC-HTO has been well received globally and there is a desire by many stakeholders to have similar guidelines for the wider tourism industry. GSTC-HTO is not overtly covering the gamut of tourism, yet it is very close to an all encompassing set of criteria for all tourism enterprises. GSTC-Industry Development Overview:
  11. 11. The conclusions of Lanzarote: *Lanzarote has made a great investment in the protection of cultural tradition, nature conservation and territorial planning. * The destination has a legal framework to ensure long-term sustainability. There is a collective commitment and a shared vision: Lanzarote wants to be a sustainable tourist destination. * These solid pillars generate many opportunities to create additional value What about the implementation in destinations? And Recommendations: * A coordinated management of sustainable tourism. * Control system for sustainable tourism * Promotion and communication of Lanzarote as a destination for sustainable tourism * Educate tourists on sustainability * Mechanisms for tourists to contribute to sustainability.
  12. 12. The key aspects of the process are: · Resourced by the GSTC Technical Director, guided by the International Standards Working Group (GSTC-ISWG). · Two rounds of consultations, initial call for input, then a second round to comment on draft criteria. During this phase, stakeholders were able to participate. · The GSTC-ISWG and GSTC Board consider comments before adopting criteria, based on the consensus of all interested parties. The proposed program for development of GSTC- Industry has been: · Initial Consultation Dec 2015- Mar 2016 · Draft Criteria Consultation July-August 2016 · GSTC-Industry Adopted October 2016 The Process:
  13. 13. Upcoming events where you can learn more about GSTC:
  14. 14. ETIS European Tourism Indicators System The main management tool of sustainable destinations in Europe
  15. 15. ETIS is a Europe-wide system suitable for all tourist destinations, encouraging them to adopt a more intelligent approach to tourism planning. It is: * a user-friendly management tool, supporting destinations who want to take a sustainable approach to destination management * A complete monitoring system for collecting data and detailed information and to let destinations monitor their performance from one year to another * an information tool (not a certification scheme), useful for policy makers, tourism enterprises and other stakeholders. What is ETIS?
  16. 16. PM4EST The only project management methodology for sustainable tourism
  17. 17. «Project Management for European Sustainable Development», a new methodology for designing and managing tourism projects with success. What is the PM4EST?
  18. 18. PM4SD applies whenever an organisation, whether public or private, needs to plan and manage a sustainable tourism initiative. It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities. It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management. Why is it helpful?
  19. 19. Correlations between the three tools:
  20. 20. 1. Analyse whether or not we can use these tools in our project, especially the two destination management tools that are especially useful for this. 2. Study the best way to use these tools and at what stage of our project to use them , for instance GSTC criteria is better to implement when initially assessing the sustainability of a destination or company and ETIS is more useful as a monitoring tool as well as ongoing destination management tool. 3. When we use those tools we have to be flexible depending on the type of project that we are developing and the resources available to us. 4. Share our difficulties and our best practices with these tools with other destinations, companies or entities in the sector to optimise their use for everyone. My recommendations:
  21. 21. ¿Cuál es el mensaje Thanks a lot!
  22. 22. • Is it complicated to use these tools? • Are they flexible to use in any project or sustainable destination? • What aspects should be emphasised in these tools? (eg. stakeholder management, advances in sustainability ....) • Can we be sure these tools will promote project sustainability? • Will these tools make for a successful project? • Would anyone like to share their experience in using these tools ? Some thoughts for our discussion: