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1. bibiana cala iceland 2016

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FEST Summer School - Presentation Akureyri 2016

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1. bibiana cala iceland 2016

  1. 1. ASSESSMENT AND EVALUATION OF PROJECTS FOR RURAL TOURISM DEVELOPMENT FROM A SUSTAINABLE TOURISM PERSPECTIVE Bibiana Cala M.S. STM Global Consulting
  2. 2.  Context  Research Project Objective  Case Study  Research Methodology  The Sustainability Matrix (new assessment tool)  Sustainability Indicators  Main Conclusions from the research project
  3. 3. COLOMBIA, SOUTH AMERICA Source: http://laportadahotel.com/
  4. 4. NIMAIMA & VERGARA
  5. 5. THE RESEARCH PROJECT  Justification  Lack of systematization of experiences in rural tourism projects  Need of evaluation tools for sustainability in rural tourism projects  Objectives  Analyze an experience from the perspective of compliance and integration of the sustainable tourism principles  Propose an evaluation methodology based on the work with the community
  6. 6. METHODOLOGIES & APPROACH Case Study Methodology  Specific case within its real context  Specific and general conclusions were drawn Research Tools  Participant observation  Structured and semi-structured interviews  Participatory workshops
  7. 7. METHODOLOGIES & APPROACH  Participatory workshops  Discussion groups  Collective analysis of the social circumstances that are the object of the study  Collect information, analyze and plan
  8. 8. THE SUSTAINABILITY MATRIX  Integrate project evaluation to assessing sustainability  Sustainability Dimensions vs. Project’s evaluation Criteria Sustainability Dimensions • Economical • Environmental • Social • Cultural • Politico-Institutional Project Categories for monitoring the strategy on projects (sustainable strategy) • Sustainable Tourism Principles • Elements for the evaluation of sustainability and strategy in social development projects • Pertinent project management elements • New criteria for sustainable tourism development (2016)
  9. 9. SUSTAINABLE TOURISM EVALUATION MATRIX Evaluation Criteria Sustainability Dimensions Economical Environmental Social Cultural Political & Institutional Demand for the products and services Level of competitiveness Replicability Efficiency in the use of resources Community participation and self- management Conservation of resources Technical-scientific sustainability Relevance
  10. 10. Evaluation Criteria Sustainability Dimensions Economical Environmental Social Cultural Politico- Institutional Demand for the products and services Consider the factors that affect the flow of tourists; for example: 1. Proximity and ease of transport to demand centers 2. Quality of products and services offered 3. Tourism seasonality management… 4. Broad market trends and the need to understand specific segments 5. Marketing “content” 6. Access and security Capitalize on the region's more attractive natural features and uncommon ecosystems in a sustainable way and promote them with visitors and local residents. Generate associative processes (local and regional) that standardize the supply and channel the demand in an equitable way. Where appropriate, the project must promote “access for all”, including persons with disabilities and others who have specific access requirements. Leverage the local and regional historical and cultural features to create unique experiences and products. Sign in to /aligned with promotional campaigns and marketing initiatives at the municipal, regional, provincial and national level. Technical- scientific sustainability The project must have a solid and consistent conceptual background that justifies each of the activities and techniques proposed (minimize negative impacts and maximize positive ones). The project must take into account the risks and opportunities associated with the climate change adaptation. Relevance Relevance is understood as the degree of compliance with the originally set goals – whether or not they are working as envisioned and contributing to address the problems in an optimal and sustainable manner. The project promotes education and awareness for sustainable development – for all stakeholders.
  11. 11. SUSTAINABILITY INDICATORS Different studies and indicator banks Some indicators arose from the research project – Info from workshops with business owners The original list it’s been updated
  12. 12. MAIN CONCLUSIONS  About the rural tourism project  Change of attitude: entrepreneurship y positive  Improved self-perception for local small business owners and community  Better understanding of the importance of sustainability  Because of the poverty conditions, economic sustainability was the main focus  Largest shortcoming identified was political-institutional support  Improve coordination between national plans and local reality  About the research project and the evaluation tool (Matrix)  Experience systematization and methodological approach  Matrix: useful tool (needs to be used in other projects)  Next step: update indicators list
  13. 13. THANK YOU
  14. 14. BIBIANA CALA M.S. STM GLOBAL CONSULTING WWW.STMGLOBALCONSULTING.COM Bibiana.Cala@stmglobalconsulting.com +1 (403) 966-1549

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