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Brainstorming
- Generating Successful Project Ideas
Anne-Maria Mäkelä and Silvia Barbone
ammunwto@gmail.com
silvia@jlageur...
Brainstorming – Who should join?
• People with various backgrounds, sectors
• People from various regions
• Who else?
Basic Requirements
1. Comfortable environment – out of the
normal setting
2. Rules – no mobiles; no critisism on ideas
rai...
Techniques and Tools
- the Crawford’s Slip Approach
Preparation
• How to present the problem?
• How to analyze the contrib...
Techniques and Tools
- Brainwriting
• 5 to 7 people
• Paper in front of each person
• Write down the problem everyone is t...
Techniques and Tools
- the Stepladder Technique
STEP 1: Present the task
STEP 2: Form a core group (2 members)
and let the...
Techniques and Tools
- Reverse Brainstorming
• ‘How do I solve this problem?’ vs. ‘How could I possibly cause the
problem?...
Techniques and Tools - Starbursting
Starbursting Template
• For instructions on Starbursting, visit www.mindtools.com/rs/S...
Tools available online
Examples
• http://mashable.com/2013/09/25/mind-
mapping-tools/
Group work – brainstorming
• Group size 5-7 persons
• Test one of the brainstorming tools presented
• Example of challenge...
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Brainstorming "Generate Successful Project Ideas"

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Brainstorming Session at Summer School "Leadership and Governance for Sustainable Tourism" - 1 July 2014, Finland

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Brainstorming "Generate Successful Project Ideas"

  1. 1. Brainstorming - Generating Successful Project Ideas Anne-Maria Mäkelä and Silvia Barbone ammunwto@gmail.com silvia@jlageurope.com
  2. 2. Brainstorming – Who should join? • People with various backgrounds, sectors • People from various regions • Who else?
  3. 3. Basic Requirements 1. Comfortable environment – out of the normal setting 2. Rules – no mobiles; no critisism on ideas raised 3. Group size 4. Icebreakers
  4. 4. Techniques and Tools - the Crawford’s Slip Approach Preparation • How to present the problem? • How to analyze the contributions? • How to give feedback to the participants? • Paper slips – 5 to 25 ideas from each participant Briefing and Idea Generation • Clear and simple • Tell how the input of participants will be used • 5 to 25 ideas per participant • Organization of ideas/groupsings Feedback shows contributions are valued!
  5. 5. Techniques and Tools - Brainwriting • 5 to 7 people • Paper in front of each person • Write down the problem everyone is trying to solve at the top of the page. • Give a group 3 min to write down three ideas for how to solve the problems. • Gather in the papers, shuffle them and then pass them out for the round two – everyone generates three more ideas on the paper they have received • The moderator decides how many rounds there are • When rounds are finished, write all ideas on a whiteboard and discuss which ideas would work best for solving the problem
  6. 6. Techniques and Tools - the Stepladder Technique STEP 1: Present the task STEP 2: Form a core group (2 members) and let them to discuss the problem/task. STEP 3: Add a member to the core group. S/he present the ideas before hearing what ideas have already been discussed. The others will present their own ideas and then they discuss their options together. STEP 4: Repeat the process by adding members. STEP 5: Reach ta final decision.
  7. 7. Techniques and Tools - Reverse Brainstorming • ‘How do I solve this problem?’ vs. ‘How could I possibly cause the problem?’ • How to use the tool? - identify the problem or challenge - reverse the problem - brainstorm the reverse problem to generate reverse solution ideas - when ideas to solve the reverse problem have all been raised, reverse these into solution ideas for the original problem or challenge - evaluate these solution ideas – can you see a potential solution? • Example on Customer Satisfaction
  8. 8. Techniques and Tools - Starbursting Starbursting Template • For instructions on Starbursting, visit www.mindtools.com/rs/Starbursting. • For instructions on Brainstorming, visit www.mindtools.com/rs/brainstorming. To learn more skills like this, subscribe to the free Mind Tools newsletter: http://www.mindtools.com/subscribe.htm. © Copyright Mind Tools Ltd, 2007-2011. Please feel free to copy this sheet for your own use and to share with friends, co-workers or team members, just as long as you do not change it in any way.
  9. 9. Tools available online Examples • http://mashable.com/2013/09/25/mind- mapping-tools/
  10. 10. Group work – brainstorming • Group size 5-7 persons • Test one of the brainstorming tools presented • Example of challenge ‘Ownership transfers of tourism businesses’

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