Neil McPhedran's Top 5 for the Future of Advertising in 2014

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Here's my presentation from the BCAMA breakfast series (http://www.bcama.com/events/breakfast-speaker-series/), where I participated on a panel with @lance1098 @ChrisStaplesVan & @mkrafty regarding the future of advertising. We each separately presented our five, then discussed, took audience questions, and bantered a bit.

On a few slides I've appended some reference links to learn a bit more.

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Neil McPhedran's Top 5 for the Future of Advertising in 2014

  1. 1. 5 Predictions For The Future Of Advertising Neil McPhedran @digiwallet007
  2. 2. 1. Physical Becomes Digital
  3. 3. 1. Physical Becomes Digital
  4. 4. 1. Physical Becomes Digital A. CONNECTED DEVISES = WHOLE NEW SOURCE OF DATA The Eye in Your Home: Google + Nest Google Buys Nest NYTimes: Google + Nest
  5. 5. 1. Physical Becomes Digital B. “PLUGGED-IN” AD MEDIA YOUR BRAND HERE
  6. 6. 2. Consumer’s Wallet Is Now Digital
  7. 7. 2. Wallet Is Now Digital BRICKS MEETS CLICKS
  8. 8. 2. Wallet Is Now Digital A. EVERYTHING IS NOW A SHOPPING/ SELLING OPPORTUNITY B. VAST OPPORTUNITY TO IMPROVE LOYALTY PROGRAMS
  9. 9. 2. Wallet Is Now Digital NFC vs. iBeam VHS vs. Beta What is Apple's iBeacon Using Your Smartphone as Your Hotel Room Key Why iBeacon is under-hyped RETAILERS STEP UP PAYMENT INNOVATION iBeacon vs. NFC What is NFC & why is it in your phone?
  10. 10. 3. Less Choice is More
  11. 11. Paradox Of Choice: a. Purchase Paralysis b. Buyer Remorse TED TALK: BARRY SCHWARTZ ON THE PARADOX OF CHOICE
  12. 12. 3. Less Choice is More 3D PRINTER
  13. 13. 3. Less Choice is More BEWARE: ! SHIFTING DESIGN + DECISION MAKING TO CONSUMER
  14. 14. 3. Less Choice is More
  15. 15. CURATED CHOICE
  16. 16. 4. Advertising’s economic model needs to reinvent
  17. 17. “Advertisers Should Act More Like Newsrooms” Harvard Business Review
  18. 18. Campaign Model Newsroom Model
  19. 19. HOW DO WE PRICE THIS AD?
  20. 20. 5. CRAZY PREDICTION:
  21. 21. 5. Turn Off, Go Analog A. CONSUMERS STILL TRUST TRADITIONAL MEDIA ADS MORE … NIELSON B. DIGITAL/SOCIAL REFUGE
  22. 22. Thank You. @digiwallet007

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