The first site-centric measurement of e-shops in the world that gives you reliable benchmarks and without revealing your data shows to producers link between online spending and sales.
3. 3
How often you think about
Who is visiting my e-shop? (Soc-demo)
Will (s)he become my client or will leave? (Behaviour)
Can I make her/him to become my loyal customer? (Habits)
How to implement cross-sell and up-sell strategy? (Activity)
What my competitor do better than me? (Landscape)
Do my competitors earn more? (Basket value)
5. 5
It’s rather good to know…
How big is the conversion rate in your e-shop in comparison to
your competitors? – If you can answer this…
What is the bounce rate of your e-shop compared to other e-
shops on the market? - …you can find some hints…
Is the average order value in your shop higher or lower
compared to similar shops? - …what to do better!
6. 6
It’s is also rather good to know…
How reliable, standardize benchmarks about conversion rate and
other metrics delivered on weekly basis could change your
business perspective? – If you know that you can react quickly…
How inacurate and not relevant for business decisions are
declarative market studies? -… not to wait only for one year
insight…
What is the value of data and how harmful is passing data
ownership to web analytics provider that is also developing e-
commerce projects? - … or what’s worst to give away your data
Many of us had the same questions, so we created the solution…
7. 7
The answer for most common questions but not only
The first site-centric measurement of e-shops in
the world that gives you reliable benchmarks and
without revealing your data shows to producers the
link between online spending and sales!
And it takes care about your biggest asset
8. 8
What is the biggest value today. I mean biggest!
DATA
It’s your money
It’s your biggest asset
It’s your unique knowledge
It’s your competitive advantage
It’s your independency
9. 9
And most importantly,
you are the owner of your data
Apart from you, no one else
has access to your individual data!
DATA
10. 10
How can you benefit from gemiusShopMonitor?
Sensitive data remain the property
of the member shop and are not
disclosed to third parties
– data ownership
Anonymity ensured
KPI for whole market or its part:
revenue range, chosen category or
product group
Local tech-support leads you by
hand
Key benefits of the project:
11. 11
Register Now and Get Local, Professional Support
www.ShopMonitor.lt
Arturs Lukasevics
Project Manager
Vytautas Bielinskas
Technical Consultant
Deividas Balysevas
Technical Consultant
12. 12
How can you benefit from gemiusShopMonitor?
No technological barriers
to monitoring multiple indicators
– site centric methodology
Scripts are fully asynchronous
so they do not affect your e-shop
anyhow
For many platforms we offer
easy plug-ins that allow 15 min
installation (Magento,
osCommerce, PrestaShop, etc.)
Key benefits of the project:
13. 13
How can you benefit from gemiusShopMonitor?
Product rankings and landing page
analysis - top selling, top converting,
generating biggest bounce
Deep analysis of traffic sources crossed
with categorization, geolocation, users’
device
Intuitive and clear data presentation
Trends which allow fast period-to-period
analysis
Key benefits of the project:
14. 14
How can you benefit from gemiusShopMonitor?
Key benefits of the project:
Almost every indicator can be
compared against the entire market or
its predefined section
Results can be verified by client-defined
categories
Thanks to unified categorization and
100% focus on e-commerce each e-shop
can compare of all its KPI’s with the whole
market or its predefined part (revenue
range/chosen category/product group)
15. 15
How can you benefit from gemiusShopMonitor?
Key benefits of the project:
Product ranking lists featuring sales
figures, conversions, rejections
In-depth analysis of traffic sources
effectiveness
Trend graphs
Emergence of new niches or levels of
competition - an opportunity for smaller
players
Customization!
Time for the proofs!
16. 16
STRATCOM
Head of e-commerce
Vilnis Dreimanis
"As a company working with e-commerce and online store
development projects, it is important for us to deliver qualitative
product to our clients, taking into account the store return
optimization and customer behavior analysis. We work with both
large and small businesses, but this project could be especially
interesting for new customers, who just starts running an e-
commerce business. gemiusShopMonitor data can
become a springboard for further action
evaluation - starting with information on how
saturated is the specific market segment to
specific market data analysis. "
Clients’ Testimonials
17. 17
RDE.LT
Head of e-commerce
Artur Sannikov
"We are glad that the gemiusShopMonitor is introduced in Baltics
as we are active in all three countries and it is important to support
our line of actions with realistic market figures. The fact that
gemiusShopMonitor covers such a broad market,
provides us with an unprecedented opportunity to
compare characteristics from each country's e-
commerce sector's and find the best solutions to
improve RD competitiveness. What is more, we would
like to emphasize the excellent customer service
provided by Gemius technical support team – the
process of implementation was quick and easy thanks to concrete
proposals, advice and technical assistance from start to finish.”
Clients’ Testimonials
18. 18
Xnet.lv Head of Marketing and Communications
Jorens Kovaļovs
"An excellent solution for any online store, regardless of size,
to look at their performance from a different perspective.
Since ShopMonitor shows the average of the market or a
separate segment trends, even for small online stores,
available data will be just as important as for the medium
and large-sized e-commerce representatives. Admittedly,
finally there is an analytics tool that is able to
combine a number of important benefits, helping
any e-commerce industry representative to make
data-driven business decisions by analyzing key
performance indicators (KPIs) in various
categories and see their strengths and
weaknesses in the common market place."
Clients’ Testimonials
19. 19
Tehnoland Latvia
Daniils Kupcāns
" We definitely see ShopMonitor as a tool to boost
our competitiveness in e-commerce sector. The
possibility for every internet shop in an
anonymous way to get an overview of the
categories they're interested in, is a long-
awaited opportunity for e-commerce
players to pay more attention to details.
When it will be possible to determine
which particular index is lower than
market average, there will be questions
rised why and what should be changed in
order to improve it. "
Clients’ Testimonials
They already know how to benefit from data…
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How can you benefit from gemiusShopMonitor?
Check how your e-shop is performing using real
benchmarks with competitive environment
Key
performance
indicators
Identifying areas
that need
improvement
Sales analysis
in
each category
That’s possible because…
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How can you benefit from gemiusShopMonitor?
Complex knowledge thanks
to two kinds of analysis
Individual data
of
your e-shop
Aggregate indicators
for
particular categories
And what your clients are sayin’…
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What are the reasons that motivate you to shop online?
Source: gemiusAdHoc study,November 2016
N=1604, weighted data
2%
2%
22%
26%
40%
41%
46%
50%
50%
62%
63%
69%
73%
hard to tell/ none of the above
other
Loyalty cards
opportunity to purchase a used or collectible stuff
more information avialable about the products
easy to find special/ rare products
bigger range than in traditional shops
faster than shopping in traditional stores
easier to comapre all offers
stores never closed
better prices than traditional stores
home delivery
no need to travel to the store 79%
74%
75%
84%
68%
49%
66%
67%
48%
38%
27%
4%
Source: e-Commerce in Poland 2016 report, CAWI (Computer-Assisted Web Interview)
– reach 90% of PL Internet users, April 2016, n=1500, weighted data
Reasons to shop online
If it’s importnat for clients, it should be important
for e-commerce people too
23. 23
Please mark, which of the following item categories
you are willing to buy online in the future.
Source: gemiusAdHoc study, November 2016
N=794, weighted data
8%
11%
11%
13%
26%
26%
27%
28%
28%
28%
34%
34%
35%
36%
37%
38%
41%
42%
43%
50%
51%
highway payment
video games
groceries (drinks..)
mother and kids products
cars and related accessories
medical products
computers
sportswear and sports equipment
toys and board games
furniture and decorations
computer software
technical devices (TV, washing mashine…)
smart phones, tablets and other accessories
food delivery
books, movies, music
appartment rent services
cosmetics and other beauty products
insurance
clothing and accessories
movie, theater, concer tickets
travel
Desired for purchase in the future goods: online
Need more data? Why not, but how about using
them?
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Support decisions on every stage of the consumer life cycle
Key Perfomance
Indicators
+
Benchmarking with
aggregated
competiton
+
Clear & user friendly
data presentation
=
BIGGER SALES!
Choose best
converting traffic
Analyze sales in each
and every category
Identify places for
improvement
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Example reports in gemiusShopMonitor
Dashboard and trends:
Quick overview of general situation:
Orders, users, visits, conversions.
Performance of traffic sources.
Previous period trends in the
background.
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Example reports in gemiusShopMonitor
Traffic sources analysis:
Through the prism of conversion,
value of orders, time spent on the
website and many more.
Everything can be crossed with
categorization and competitive
benchmark.
Compare your traffic
vs industry traffic
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Example reports in gemiusShopMonitor
Demography and geolocalization:
Who is the best converting user,
and where is he coming from?
Crossed with the value of
orders, conversions, bounce
rates etc.
Sociodemographic groups
crossed with e-shop
categorization.
Demographic trends.
...and much more that allows to
understand where your e-shop is
against the competitive environment.
Wants more? How about gAudience?
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Benchmarks
for main KPI’s
Compare your performance
with the performance of
other e-shops on the market,
a selected branch or
subcategory.
Example reports in gemiusShopMonitor
- 2604+ Categories to compare
- 21+ Groups of KPIs to choose with 18 different
metrics
- In 3 Baltic countries
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Examples of advanced cross-market analyses – share of
wallets to use comparative analysis for?
30. 30
What to use comparative analysis for?
effectiveness of traffic sources
shop usability
offer attractiveness