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Social Marketing Strategy


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Social Marketing Strategy

  1. 1. Social Marketing Strategy Finding The Blue Ocean Presented By: Nathan McIntyre
  2. 2. What Is It? <ul><li>Social Media is how you connect with the rest of the World. </li></ul><ul><li>It is beyond just your personal web-site anymore. </li></ul>
  3. 3. Why Participate In Social Media <ul><li>Social Media Is About People </li></ul><ul><ul><li>The Numbers </li></ul></ul><ul><ul><ul><li>Facebook: 150 million active users. </li></ul></ul></ul><ul><ul><ul><li>Twitter: 5 million users that microblog daily. </li></ul></ul></ul><ul><ul><ul><li>YouTube: 52% of 18-34 year-olds share videos often with friends and colleagues. </li></ul></ul></ul><ul><li>Social Media DRIVES traffic!! </li></ul>
  4. 4. How Can Social Media Help? <ul><li>Provides a way to immediately connect with your customers. </li></ul><ul><li>Opens a dialog </li></ul><ul><ul><li>Not just one way traffic. </li></ul></ul><ul><li>Adds Value </li></ul><ul><ul><li>To the brand, the company, the user. </li></ul></ul><ul><li>Creates Community. </li></ul>
  5. 5. Where Do You Start? <ul><li>Participate </li></ul><ul><li>Reach out </li></ul><ul><li>Let go, open up, and allow for a greater more rewarding experience. </li></ul><ul><li>Dive all in </li></ul><ul><ul><li>Anything less would be considered hostile. </li></ul></ul>
  6. 6. The Reward? <ul><li>Loyality </li></ul><ul><li>Profit </li></ul><ul><li>Security </li></ul><ul><li>1st mover advantage </li></ul>