LinkedIn LIVE Coaching Workshop Part 3

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Part 3 of 4 LinkedIn Coaching Workshop conducted at Maricopa Workforce Connections in Phoenix, AZ. Presented by Nykky McCarley, LinkedIn Coach. Topics covered: Creating Profiles, Improving Profiles, Recommendations & Endorsements, Making Connections, Strategic Headlines & Summaries, & Tips & Tricks. Also, advice for positioning your profile for a career transition.

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LinkedIn LIVE Coaching Workshop Part 3

  1. 1. Part 3 Improving Your LinkedIn Profile©2012  Nycletha  McCarley    All  rights  reserved.     1  
  2. 2.   Headline   Making Connections   Summary   Recommendations   Unique URL   Endorsements   Personal & Other Information   Dos & Don’ts 2  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  5. 5. Headline  Be descriptive & bold, so people will find & remember you!  Add certifications, advanced degrees  Out: “Financial Advisor at”  In: “Money Making Expert: Helping Individuals Become Financially Free”  Transitioning? It’s ok! -  State in your headline -  Describe position you want 5  ©2012  Nycletha  McCarley    All  rights  reserved.    
  6. 6. Summary Example 1  Be descriptive & bold “Success Starts with Meaningful  Include key words from your industry Communication! As a former Missile Flight Engineer turned  Quick & fast: Use your resume profile Management Catalyst (not a typical consultant), I use my expertise to  More effective: Personalize, describe understand, develop, & optimize complex passions, key skills & strengths businesses of all types…  Include yrs of experience, specialties, My background encompasses working with areas of interests individuals, entrepreneurs & organizations to solve challenges in many areas of business,  Communicate your ability to contribute ” which include:… value to an organization Roy Bell,  In transition, describe how your Business Development, Marketing, Project Management 6   experience relates to the new career www.linkedin.com/in/roybell©2012  Nycletha  McCarley    All  rights  reserved.    
  7. 7. Summary Example 2  Be descriptive & bold “I have been helping people for as long as I  Include key words from your industry can remember; it comes natural. When I studied Vocational Rehabilitation, I began  Quick & fast: Use your resume profile gathering resources to help people find a career, especially after a debilitating  More effective: Personalize, describe accident. I gravitated toward helping passions, key skills & strengths students find a major that would lead to jobs during school & after graduating. Working  Include yrs of experience, specialties, with Be a Leader Foundation has been a dream come true for helping students in areas of interests rural Arizona achieve college goals... ”  Communicate your ability to contribute Socorro Galusha Luna, value to an organization ★★★★★Helping people find jobs★★★★★ www.linkedin.com/in/socorrogalushaluna  In transition, describe how your 7   experience relates to the new career©2012  Nycletha  McCarley    All  rights  reserved.    
  8. 8. Unique URL   Customize your URL with your   This allows you to brand yourself name   Also bumps you up on search results   Or, use a keyword-based URL   Add the URL to your email signature & that will create traffic other sites   Whatever you decide, maintain it! 8  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  19. 19. I don’t suggest completing this information 19  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  23. 23. Completed! Next on Deck….   Headline   Making Connections   Summary   Recommendations   Unique URL   Endorsements   Personal & Other Information   Do’s & Don’ts 23  ©2012  Nycletha  McCarley    All  rights  reserved.    
  24. 24. Making Connections 24  ©2012  Nycletha  McCarley    All  rights  reserved.    
  25. 25. Three Ways   Use Imported Contacts   Invitations ­  Invite someone to make a connection ­  Be invited by someone to make a connection 25  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  27. 27.   Upload Outlook, Yahoo, Hotmail, Gmail, etc email addresses  Download your full address book to invite people already on LinkedIn  When it asks for permission to access your address book, you accept 27   ©2012  Nycletha  McCarley    All  rights  reserved.    
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  29. 29.   Invitations are how you make connections on LinkedIn   When one LinkedIn user sends an invitation to another person who then accepts the invitation, they become 1st-degree connections   If the person receiving the invitation isnt a LinkedIn member, theyll be prompted to join LinkedIn in order to accept the invitation   Each new connection can increase your access to thousands of professionals in your network   You should only send invitations to people you know 29  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  31. 31. LinkedIn will give you options for each one you select 31  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  37. 37. It’s not who YOU know, it’s who your contacts know 37  ©2012  Nycletha  McCarley    All  rights  reserved.    
  38. 38. How do I reach out to 2nd or 3rd degree contacts on LinkedIn? Options   If you & the contact are members of the same group, connect by choosing “Groups” when sending the invitation   If the contact is a 2nd degree contact, you can reach out to a 1st degree contact through LinkedIn to ask to be introduced   If you have the contact’s email address, connect by choosing the “Other” option when sending the invitation   With a LinkedIn Premium membership, you can send In Mail messages 38  ©2012  Nycletha  McCarley    All  rights  reserved.    
  39. 39. Recommendations Endorsements   A recommendation is a   An endorsement is a one-click comment written by a LinkedIn way for your connections to member that promotes a endorse the Skills & Expertise colleague, business partner, student, or service provider listed on your profile   You can write recommendations   You can also endorse your for your connections & you can connections this way request recommendations from your connections   There is no automatic way to request an endorsement   People interested in hiring or doing business with someone often consider recommendations   A written recommendation is in making their decisions not included with this feature 39  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  42. 42. 1.  Suggest what your connection can recommend: your work ethic, your successful projects, or your particular skill set 2.  Return the favor; write your connection a recommendation 3.  Be sure to proofread recommendations; poor spelling/grammar will make a bad impression 42  ©2012  Nycletha  McCarley    All  rights  reserved.    
  43. 43. 43  ©2012  Nycletha  McCarley    All  rights  reserved.    
  44. 44. 1.  Don’t cut & paste your resume 9.  Improve your Google Page Rank 2.  Borrow from the best marketers 10. Build your connections 3.  Write a personal tagline 11. See who’s viewed your profile & connect with them 4.  Put your elevator pitch to work 12. Post activity updates 1-2 times 5.  Point out your skills per week, if possible 6.  Explain your experience 13. Personalize the invitation to connect, don’t rely on the default 7.  Distinguish yourself from the wording crowd 14. Likewise, personalize the 8.  Ask & answer questions recommendation request 44  ©2012  Nycletha  McCarley    All  rights  reserved.    
  45. 45. Transitioning to a New Career?   State target position in Headline   State target position qualities, skills & ways to contribute in Summary   Be creative! Make your experience align with target job descriptions   Obtain the experience of the target job   Freelance, be a consultant in that target job: add to experience   Find a volunteer organization wherein you can practice the skills: add to experience   Create a document where you map your experience & skills to the target job; add this document to LI via LI applications 45  ©2012  Nycletha  McCarley    All  rights  reserved.    
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  49. 49. Remember, what you write could be in the public eye for a long time 1.  Think about your audience: 5.  PROOFREAD   Employers, Customers,   Poor spelling & profanity Partners, etc make a bad impression to a majority of recruiters   Understand their perspective   54% of recruiters would react 2.  Don’t use inflammatory statements or use risqué negatively if spelling/grammar language errors were discovered while reviewing a candidate’s social 3.  Keep differences of opinions network profile – Jobvite Social cordial Recruiting Survey Results 2012 4.  Be respectful at all times 49  ©2012  Nycletha  McCarley    All  rights  reserved.    

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