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Telecom consumer plans : 3-Pay play i active 3

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This a part of package on consumers offers and propositions for a telecom operator

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Telecom consumer plans : 3-Pay play i active 3

  1. 1. Marketing B2C Propositions & Offers 1 iActive 3™ Pay Play™ Marketing B2C Propositions & Offers : View Mohammad Ghazizadeh'sprofile on LinkedIn https://www.linkedin.com/in/mohammadghazizadeh 3-Plans: M.Ghazizadeh20/06/11
  2. 2. Introducing the new TaminTelecom offer : i Active 3 2 Launch of a prepaid offer , “I Active 3”, dedicated to the Mass Market getting market share from the youth market which is a great part of our population (nearly 40 %) and well addressed by MTN . this population will be the main users of 3G services and will be the main subscribers of our prepaid offers youth market which is consist of : Young non workers , young laborer , young office staffs , youth and young students The youth segment stands for a great part of the Iranian mobile market and well addressed by Tamin’scompetitors but Taminwith it`s 3G services should compete with MTN and get market share with its differentiated offers 3 month after launch iActive3™ Pay Play™
  3. 3. i Active 3 answers to customer expectations 3 Theywant3G services with lower prices Video Call , mobile TV never stop & low-rate internet Internet every where with low tariffs free internet on Thursdays and Fridays Customer expectations Offer answers entertainment , fun of use talk to their friends X RBT for free , x free … call at your preferred time with reduced rate Calling on Thursdays* is free of charge Call 3 friends with reduced rate Favorite Zone ! iActive3™ Pay Play™ Chatting IM
  4. 4. Target •18-30 years old , nearly 43% of population •Sex : male (45%) & female(55%) , mostly single 83% •61 % student , 6% job seeker , 19% industrial / others •11.6% laborer , 15%office staff , 23% non worker , 11% high school student , 40% graduate level student •Main characteristics: family size : 2-4 members , AB (11%)-C1(32.6%)-C2(56%) •They expect SIM to be free of cost •81% are single SIM user •74% are prepaid Characteristics of the target •~ 42% use internet on their phone , 7% use email service on their phone , ~ 7% use IM on their phone , ~ 8% use data files on their phone . •ARPU :13.5$* •AUPU (Voice, SMS/MMS, Data) •Type of contract : more than half prepaid What are their usages? •29.7% market share •% Tamin market share Size of the target *Pyramid Research 2010 4 iActive3 ™ Pay Play™
  5. 5. IRR XX,XXX XXX minutes on net XX minutes off net XX MB IRR YYY,YYY YYY minutes on net YY minutes off net YY SMS YY MB IRR A,AAA,AAA AAAA minutes on net AAA minutes off net AAA SMS AAA MB A F&F Out of bundle tariff plan Item Minute On net Minuteoff net SMS MMS Data (Kb) International Options Contents Passes Price IRR XXX IRR XXX IRR XXX IRR XXX IRR X Seededicated pricelist Seededicated pricelist Seededicated pricelist Seededicated pricelist Customer value proposition : •Pay as you Go , locked offer •call at your preferred time with reduced rate •Calling on Thursdays* is free of charge •X RBT for free •free internet on Thursdays and Fridays •Call 3 friends with reduced rate •Favourite Zone ! •Unlimited calls and SMS on your birthday! Young Generation Target 10 Free Please call me TXT 10 Free Please call me TXT 10 Free Please call me TXT * Due to the research …. 5 Active 10 Active 20 Active 30 iActive3 ™ Pay Play™
  6. 6. 6 Your Plan 1)If finished before the end of month , you can recharge2)If some remains at the end of the month , you can not carry it over the next month3)If you don`t use your monthly expenditure commitment for 2 month you will automatically be switched to Pay Play Tune your offer as you wish Buy more passes , options and contents If you top up more than xx, xxx per month you will be upgraded to next Plan XX per min YY per SMS,MMS ZZ per Kb if your credit finished before end of the month, top up and get free bonus air time IRR XX,XXX XX MB IRR YY,YYYXX MB + YY SMS IRR ZZ,ZZZ XX MB + YY SMS + A RBT Enjoy Your Free Usage and gifts free TXT on Thursday & Fridays F&F unlimited calls & TXT on your birthday X RBT Choose the” Active” plan you commit to pay every month Active 10 Active 20 Active 30 iActive3 ™ Pay Play™
  7. 7. Range of passes My territory Text /MMS Boost Call Boost Data Boost X/X bonus Int. Roaming Favorite Zone Content Friends & Family Off Peakers 7 iActive3™ Pay Play™
  8. 8. Services • Voice • Video • Callwaiting • callforwarding • calldivert • callerID • callbarring • missedcallalert • NOR • endofcallnotification • SMS • MMS 8 • SMS delivery • MMS delivery • USSD short codes • Voice mail system • basic chat • bonus & rewards • Video on demand • Audio on demand • Live TV • Mobile internet • MBB • POS top up • ATM top-up • e-Voucher • ATM voucher • POS Voucher • Balance inquiry • Credit transfer • RBT basic • F&F • Yield Zone • Home zone • RBT iActive3™ Pay Play™

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